This is the best point and shoot I have ever had (and I've had a lot of them). The styling is fantastic, the handling is superb, the image quality is staggering for a camera with a 2/3rds sensor, the number of options is bewildering if you want to play with them, but Auto options are simple if you don't.
This camera is ideal if you want a good quality camera that takes great shots but you don't want to know how it does it. It's ideal if you want to have more control and set all those good things like ISO, aperture, shutter speed etc. It's ideal as a travel camera.
I have a DSLR for serious work but it is just too big to lug around everywhere. My Fuji X10 is ideal - it isn't pocket sized (well unless you're Hagrid) but it does slip into a coat pocket or a small bag / rucksack. The camera oozes class - literally oozes it and you want to continually pick it up and play with it. People stop and coo at it. The quality is excellent too - it is rugged and robust.
Many people report white orbs in images - I can say that they have not been a problem for me at all. I have hardly ever noticed them. On the occasions when I have 1) they are tiny and I have had to go hunting for them and 2) you can re-take the image with a different ISO or mode and I've always found they disappear.
Brilliant camera - top marks to Fuji.