First saw this camera in Currys and couldn't put it down, I have a fujifilm E550, also bought off Amazon almost 5yrs ago, all the controls are the same which made navigating around this camera quite easy for me. Reason for buying it?..............This was bought for my wife, I have been looking out for a nice little digital camera for her to keep in her handbag one that is not too big yet has the ability to produce photo's to the quality of what we are used to from our E550 and after the play around in Currys I was hooked. The deep colour on here is nothing like the colour purple you get (which I knew) the camera is smaller than some mobile phones out there, coupled with a 8GB memory card it holds approx. 2990 photos at 10M setting and around the 5500 at the 5M setting, 7570 at the 3M setting, 38 mins video at 640 and 65 mins at 320 setting, the screen is a good size and the flash gives good bright photo's all in all a good little camera of which I hope will serve the purpose for what I bought it for, my wife likes it which is the most important point and it's not a usual silver or black colour, it can be found in various colours and these seem to give it an idividual touch. I hope it proves to be as good a buy as the E550 has been and that my wife can now catch little moments with our young daughter when out and about in this wonderful British climate!