Fujifilm FinePix XP50 Digital Camera - Blue (14MP CMOS, 5x Optical Zoom) 2.7 inch LCD Screen

Take a tour of the many advanced features of the XP50. Click here for a larger image and additional information.

Fujifilm FinePix XP50 – Takes everything life can throw at it

The FinePix XP50 is a feature packed camera, built to with-stand tough, family-holiday conditions. Whether the kids are on the beach, in the pool or just running around, the XP50 will stick with them, come rain or shin. As well as being super-durable, the XP50 features a core specification including a 14 megapixel FSI-CMOS sensor, a 5x Fujinon optical zoom lens, a 2.7 inch LCD screen, waterproof to 5 metres, freezeproof to -10°, dustproof and shockproof to 1.5m. What's more with features such as Full 1080p movies, Motion Panorama 360, CMOS Shift image stabiliser and Tracking Auto Focus, mums and dads can rest assured that their holiday memories are in safe hands.

Image stabilisation helps you to get blur-free shots every time.

Maximising durability hasn't forced compromised image quality. The FinePix XP50 boasts a 14 megapixel CMOS sensor and a new image processor for impressive pictures. ISO sensitivity up to 3200 and CMOS Shift Image Stabilisation ensures that users' shots remain crisp and sharply focused, even when capturing pictures in low-light environments. In addition to high-resolution 14 megapixel stills, the FinePix XP50 can capture 1080p HD movies at 30fps for super-smooth playback with the new processor helping to minimise distortion.

Water-repellent lens coating

It's not just the camera's tough casing that's built to survive: the lens also has a special water repellent coating to help minimise water droplets that can obscure or blur images. Just shake the water off the lens and go right on shooting.

The LCD screen has an anti-reflection coating for excellent visibility even in bright sunlight. Click here for a larger image.

5x Optical Zoom

A 5x wide-angle optical zoom (28-140mm equivalent to a 35mm camera) gives plenty of picture taking versatility, plus the 9cm minimum focus distance lets photographers fill the frame with detail and vibrant colour.

Ready for action

As well as the camera's durability, several other features make the FinePix XP50 the partner for action-filled adventures or extreme holidays. On the back of the camera, the super-bright 2.7-inch LCD is easy to view even on a sunlit beach. In addition to the improved brightness levels a unique Anti Reflection Coating protects the LCD screen. This reduces distracting reflections, which can prevent the composition of images or obscure the user's view when playing back stills and movies.

A double lock on the access hatch keeps the memory card, battery, USB and mini HDMI cable connection ports safely protected from water, dust or dirt.

Capture movies in Full 1080p HD, even underwater.

Available in black, blue, green, orange and silver, the FinePix XP50's exterior has also been updated for both a more stylish appearance and an improved, easy to hold surface that make it easy for users to maintain control over the camera's features even when both the camera and user are underwater.

HD movies

In addition to high-resolution 14 megapixel stills, the FinePix XP50 can capture 1080p HD movie at 30fps for super-smooth playback with the new processor helping to minimise distortion.

Creating dramatic panorama images is simple thanks to the Motion Panorama mode. Click here for a larger image.

Motion Panorama mode

Take your own impressive panorama photos as easy as 1, 2, 3 with the Motion Panorama mode. It automatically stitches together three consecutive shots, with simple in-frame guidance to ensure the images are aligned.