Fujifilm FinePix J50 Digital Camera - Silver (8.2MP, 5x Optical Zoom) 2.7 inch LCD

It's also incredibly easy to use, with an intuitive icon-based Graphical User Interface (GUI) and many features accessible via a mode dial.  The FinePix J50 is perfect for families who want a reliable, take-anywhere camera and is suitable for kids and parents alike.

The carry anywhere camera with an impressive 5x Optical zoom
The camera's 5x Optical zoom has been especially developed by Fujinon, and delivers an expanded range of picture-taking options, letting you zoom in for dramatic close-ups, even when shooting from far away.

Despite the larger zoom and screen the FinePix J50's compact design is remarkably svelte, at only 23mm thick.  Available in a choice of either Matt Black or Brushed Silver, the slim, stylish FinePix J50 slips effortlessly into your purse or pocket and goes everywhere with ease.

Fujifilm's recently redesigned GUI makes navigating menu options easier than ever before. The system uses an icon-based menu, with accompanying explanations that pop up on the LCD as a new setting is selected.

The button layout has been designed so that the camera body remains uncluttered and can be operated easily with one hand. All-in-all, this helpful interface takes much of the guesswork out of digital camera operation, and with less to worry about, you'll have more fun with your picture taking!

High resolution 2.7-inch LCD screen
The FinePix J50 features a large high-resolution 2.7-inch, 235,000 pixel LCD screen, which has a reinforced glass coating for scratch-free durability. In addition, the LCD screen is coated with anti-glare surface to increase visibility when framing or reviewing images in bright sunlight, which means that sharing your images with others is easier than ever before.

Convenient xD and SD compatibility
The FinePix J50 features an xD/SD compatible slot, allowing the use of either xD Picture Card, SD or SDHC media to store and transfer your photos.

This will give you the flexibility to buy the card you want, use cards from previous cameras, or choose the media that fits with your other desktop devices like laptops, PDAs or card readers.

Internal memory
The FinePix J50 makes it possible for you to get that picture even if your memory card is full. The 12MB internal memory built into this compact ensures that you will never have to miss that special shot.

Think of it as your internal insurance policy for photo opportunities. With that said, the main storage for images on the FinePix J50 should be an additional xD card, which will allow you to accommodate almost as many images as you like.

A low light marvel
Photos taken in low light are the ones that are most likely to produce disappointing results. Limited flash range and direct light can mean the foreground is harshly lit and the background lost all together. If the flash isn't used at all, the image can suffer from digital interference called 'noise' as the sensor struggles to pick up all of the detail in the scene. Moving images can be blurred as the camera keeps the shutter open for longer to allow as much light in as possible.

So Fujifilm has put 70 years of experience in imaging into fine-tuning the light sensitivity and flash systems of its cameras. You wouldn’t normally expect a camera placed at such an affordable price point to feature such technology but Fujifilm have and we can assure you, it does work to help you take better pictures.

Anti blur
The camera's Anti-blur system increases its ISO setting and associated shutter speed, so that the shutter can open and close much more quickly, thereby freezing moving action without blur.

When a still image isn't sufficient, the movie mode captures movie clips with sound that are limited in length only by the size of memory card used.

Ease of use.
The camera is preset with an extensive selection of scene modes which make it ready to shoot anything from days at the beach to party portraits in an instant. There's even a 'Baby' mode to ensure those all important pictures of baby's first years look spot-on, with skin tones faithfully reproduced.

Simply select a Scene Position that suits your situation and the FinePix J50 automatically selects the appropriate shutter speed, exposure and white balance to ensure that you get the most of your photography; more stunning pictures, less hassle.