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Fujifilm FinePix HS10 Digital Camera - (10MP, 30x Wide Optical Zoom) 3 inch Tilting LCD (discontinued by manufacturer)


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  • 10 Megapixel BS1 CMOS sensor with 3 inch tilting LCD and 30 x optical zoom 28mm - 720 wide angle lens
  • Triple Image Stabilisation with up to ISO 6400
  • High Definition Image capture at 16:9 and Video capture with stereo sound at 1080p with HDMI output
  • Multi modes including high speed continuous shooting, Pro low light, Motion Panorama Mode and Motion Remover Mode
  • Manual photographic controls

Premium HS10 Series Case
Feel comfortable and secure wherever you go with this premium HS10 Series case, designed to protect your camera while allowing you to carry all your essential kit. Click here to visit the Fujifilm Store.


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Product details

  • Product Dimensions: 9.1 x 13.1 x 12.6 cm ; 635 g
  • Boxed-product Weight: 1.4 Kg
  • Batteries 4 AA batteries required. (included)
  • Item model number: P10NC02670A
  • ASIN: B00342UTQ6
  • Date first available at Amazon.co.uk: 2 Feb 2010
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (128 customer reviews)
  • Amazon Bestsellers Rank: 21,743 in Electronics (See Top 100 in Electronics)

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Product Description

Manufacturer's Description

Serious photographers wanting the versatility and performance of an SLR system without the bulk or expense now have the perfect solution in the shape of the new Fujifilm FinePix HS10. The latest addition to Fujifilm's award-winning range of long zoom 'bridge' camera offers an unprecedented feature set that combines a powerful 30x Fujinon zoom lens with sophisticated photographic controls, advanced functionality and SLR-like handling all in a single unit. Utilising cutting-edge Back Side Illuminated CMOS image capture and class-leading Fujinon optics, the HS10's unique mix of advanced technologies brings to the market several new features designed to make achieving professional-looking pictures easier than ever



A high quality 24mm wide-angle, Fujinon
30x zoom gives incredible versatility
from an all-in-one camera

Extreme 30x Zoom
The HS10's real talking point is its incredibly versatile 30x zoom lens. This is the world's first Fujinon 30x optical zoom in a compact camera and offers users an ultra flexible zoom range of 24mm at the wide-angle to 720mm at the telephoto. This camera is ready to take on any photographic subject thrown at it and will achieve pin-sharp results.

Manual Zoom
With a barrel zoom lens you can perfectly frame shots with the hugely versatile 30x zoom by rotating the lens ring to zoom in and out to achieve just the right composition.

BSI CMOS 10 Megapixel Sensor
The HS10 features a 10 megapixel BSI (Back Side Illuminated) CMOS sensor which brings high speed and new features to this 30x zoom camera. The faster CMOS sensor means the HS10 is capable of breaking boundaries of 'long zoom compacts' by introducing incredible high speed shooting functions for the ultimate in performance.

Superb New Shooting Functions
You'll find it hard to miss a shot with the HS10:



  • Always miss the key moment? Not any more.
    Try Fujifilm's Best Frame Capture technology.
    High Speed Continuous Shooting
    This is great when trying to capture sports scenes, action shots and fast moving subjects. Capture an impressive 10 frames per second at full 10 megapixel resolution for 7 continuous frames for incredible results.

  • Best Frame Capture Mode Don't quite know when the action will happen? Half-press the shutter button and the HS10 will start to take photos. Then, when the special moment happens, all you have to do is fully press the shutter button and the camera will save that shot and the seven previous shots, ensuring that you will have every moment of the action recorded, and giving you the opportunity to select the best shot!

  • Super High Speed Movie Sometimes things happen so fast you can barely take it in with your own eyes. The FinePix HS10 can freeze the action at up to an amazing 1000 frames per second, so you can see every single movement and detail step by step and in slow motion.

Get Creative
Using Multi Frame Technology you can really advance your photographic expression thanks to the HS10's innovative motion based functions:

  • Sweep Panorama Simply sweep the camera right or left, up or down and create your own stunning panoramic images. The super-fast BSI CMOS sensor can capture multiple images, and its powerful image processor stitches them together seamlessly to create beautiful panoramic photos - all in camera. No editing required!

  • Tourist Remover Remove unwanted tourists from your pictures by using 'Motion Remover' to create a postcard-like image, meaning you don't have to wait around waiting for people to get out of the shot. This useful function captures five successive shots, analyses them and removes moving subjects. The result is an impressive, picture perfect image* with no unwanted distractions.
    *Image saved at 2 megapixel resolution



  • Capture every single step
    with Multi Motion Capture
    Multi Motion Capture Capture time and motion in a fun and unique way. Simply press the shutter button and the FinePix HS10 captures the action from five successive images and combines it into a single image* with full movement recorded.
    *Image saved at 2 megapixel resolution

Pro Low-light Mode Ideal for shooting stationary subjects in low light, this mode automatically takes a series of four high-sensitivity & low-noise exposures and then combines them into an image with significantly reduced noise levels than the single exposures.

Full 1080p HD Movie & Photo Capture
Sit in the comfort of your front room and share those special memories with friends and family in stunning high definition. The FinePix HS10 features full HD for photos and videos. Simply connect your camera to a HDTV via the camera micro HDMi port you are all ready to go.
*Cable required. Sold separately

Electronic Viewfinder (EVF) with "Eye Sensor"
Put your eye to the EVF and "Eye Sensor" automatically switches the camera's display from the LCD to the highly responsive electronic viewfinder, making it even easier to compose your shots.

CMOS Shift + Digital Image Stabilisation
Nothing is more disappointing than taking a photo only to find out it has come out blurred. By combining CMOS sensor shift and Digital Image Stabilisation the HS10 can minimise blur so often caused by camera shake and subject movement, even when shooting at the full 30x zoom.

Tracking Auto Focus
Great when shooting sports and action photography, Tracking AF will 'lock on' to a moving subject* keeping it in focus for as long as the shutter button is half pressed. As soon as the shutter is fully pressed an image is captured with the subject in perfect focus, even when shooting at the full 30x zoom.
*Subjects other than people can also be automatically tracked.



Take three photos of the same subject
at different zoom settings and later
choose which one you prefer.

Zoom Bracketing Mode
A single press of the shutter takes three shots at differing zoom magnifications. The original image, a 1.4x zoom image and a 2.0x zoom image are all recorded separately and saved to the memory card so you can choose which crop you prefer.

Instant Zoom
A selectable frame on the LCD lets you bracket and track moving subjects in standard wide view and will save it as a cropped image.

Direct Shooting Buttons
Quickly access and adjust the camera's most important settings and controls with the direct shooting buttons. Conveniently located to the left of the LCD these buttons allow you to easily change settings in an instant.

  • ISO Button - adjusts the ISO sensitivity setting for superb performance in low light with minimal noise
  • AE Button - changes AE to Spot AE for a perfectly exposed subject
  • AF Button - Instantly switches to AF and ensures the camera keeps your subject perfectly in focus
  • AF C/S/M Button - switch between Auto Focus, Continuous, Spot and Manual at the touch of a button
  • WB Button - choose Auto WB and let the HS10 optimise the white balance for you, or alternatively select one of the presets depending on your requirements

Movie REC Button
A one-touch movie record button enables you to capture all the action in full HD 1080-30p movie clips with stereo audio - it couldn't be easier to shoot high definition videos.

Box Contains

  • 4 x AA Alkaline Batteries
  • Shoulder Strap
  • USB Cable
  • AV Cable
  • CD Rom SoftWare
  • Owners Manual

  • Customer Questions & Answers

    Customer Reviews

    4.3 out of 5 stars
    Share your thoughts with other customers

    Most Helpful Customer Reviews

    383 of 385 people found the following review helpful By M. T. Bannister on 8 May 2010
    Verified Purchase
    If you want to see all the pluses and minuses of this camera, head on over to the DPREVIEW Forums and lurk in FujiFilmTalk. The opinions differ widely there, from those who hated it and sent it back, to those who love it and regard it as almost faultless. You will certainly be able to see plenty of sample images taken with the HS10.

    This review is my opinion.

    I bought this camera for the extreme range of the manual zoom lens and was worried that the image quality would suffer because of that lens. At normal printing sizes up to A4, I can honestly say that this camera delivers exemplary images all the way from the wide angle end (a very wide 24mm) to the very close up telephoto (a stunning 720mm reach). It encompasses all the needs of myself as an aspiring amateur photographer in that it delivers over Macro, Landscape, Portrait and Wildlife photography, in a single package with no lens changing, no danger of getting dust or dirt on the sensor and without a tripod being essential (although having one helps!).

    It has good ISO performance down to ISO800 and can be pushed further if needed. It has all the modes and settings that I need to get creative in my own, less than expert, way but can also be used in a variety of automatic modes when I am feeling lazy. This will suit the less experienced. The on-board flash is very good.

    Although it will take good pictures out of the box, this camera can take some getting used to to get the very best out of it. The manuals (you get a slim printed one and a more comprehensive one on CD) are pretty awful, but reading the CD manual twice will make the learning curve less steep.

    The HS10 shoots video in lots of modes from full HD with stereo sound to 1000fps slow motion.
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    210 of 211 people found the following review helpful By Chris Jones on 1 July 2010
    . . . the good far outweigh the bad.

    I suppose it all comes down to what you want to use it for and what your criteria are. Mine are:
    a) must be able to take good still photos of:
    wildlife
    people
    landscapes and outdoor scenes
    rock concert scenes
    b) I also want a camera that's got the facility for HD video (now we've got a grandchild)
    c) needs to have a good manual zoom
    d) isn't too heavy
    e) reasonably priced
    I could satisfy all the above apart the last two with a decent DSLR - and I've looked at these in the past - but DSLRs are nearly twice the price (and even more if you want a decent 30x zoom lens) and heavier (and heavier still if you have to have the sort of zoom that's integral to the HS10).
    I've had my HS10 for around three weeks now, and I'm still getting to know my way around. I've tried most of the basics, and it seems, so far, pretty-well exemplary. I had a wren family nesting right outside my back door and set up the camera on a tripod in HD movie mode and got some terrific half-hour movies at the touch of a single button (and the stills from the movie were good too). I've tried it on full extension of the zoom for photos of birds, the early evening moon (even without a tripod, it produced brilliant results) and aircraft at my local gliding club. I've used the macro setting (much better than that of my previous Fuji S9500 zoom) to great effect. It's comparatively light (well under a kilo). And, as has been remarked, it takes standard AA batteries (and I haven't had a problem with battery life to date).

    There are some downsides though and it's only fair to point them out:
    The printed brief manual that comes with it is very brief indeed - it just tells you the basics.
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    34 of 34 people found the following review helpful By N. Falinski on 30 Sep 2010
    This is my first serious camera and although I am really an honest to goodness beginner and dont really have a clue about all the technical jargon, I have had some amazing results.

    It was so easy, I have been getting some truly fabulous pictures just from messing sround with it. I'm a mum, who bought this primarily to take pics of my son/holidays/dog etc, but I've found myself doing all sorts of things with it and the picture and video quality has been great.

    I will try to get to grips with the more technical side of this amazing camera, but for now, I'm happy with pointing and snapping.

    If you're a beginner, dont be scared of this camera, its the bees knees and the price is great too.
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    68 of 69 people found the following review helpful By MacAvity on 12 Aug 2010
    If it had a larger, slightly higher resolution sensor of around 12+ MP I reckon that many people currently in the market for an entry-level DSLR would buy this Fuji Finepix HS10 instead - mainly due to its chunky feel, fantastic manually-operated 30x zoom lens (with manual focus) and use of four ordinary AA rechargeable batteries. However, in terms of pure image quality I don't think HS10 takes pictures on a par with those from another bridge camera I bought recently - the Panasonic DMC-FZ38, which is smaller, lighter, cost over a hundred quid less and was much easier to source.

    But FZ38 only has an 18x 'power' zoom lens and uses an expensive Li-ion battery.

    This comparison aside though, HS10's brilliant lens combined with its ability to shoot RAW makes it very worthwhile having. The other thing you should know is that the Silkypix RAW Converter as bundled with HS10 is not a fully-functional version of the program. For example, the 'trim' feature is disabled and you can only save to JPEG as opposed to uncompressed TIF. Meanwhile I believe that HS10 RAW files are supported by Serif's recently-launched PhotoPlus X4. So this might be a reasonably-priced alternative worth investigating.

    On the video front HS10's 1280x720 efforts are pretty impressive, especially when you consider that long lens. But be aware that any videos you shoot will be hampered by rattling and clicking noises made by the automatics inside the camera. This is a well-documented issue with HS10. Although switching off the automatics via the menu system will ameliorate these noises somewhat, better positioning of the on-board mics would have done that better, while the provision of an external mic input would have banished the problem entirely. Take note please Mr Fuji.
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