Fujifilm has set new standards this year for digital compact cameras with the launch of the FinePix F770EXR. Redefining what's possible with a small camera thanks to an enviable specification and 20x optical zoom lens. In addition to the wide-reaching zoom range, the FinePix F770EXR boasts an improved 16 megapixel EXR-CMOS sensor, enhanced GPS functionality and stylish design touches, yet the dimensions of the body have remained small. With such a powerful performance in a pocket-sized package, this new camera will give both families and travellers the perfect camera to capture a huge range of photographs.
Fujifilm's unique EXR-CMOS sensor has further evolved and the EXR Auto setting, which automatically optimises the camera settings according to scene types, has now been expanded to offer 103 different shooting patterns. The FinePix F770EXR uses the improved EXR-CMOS sensor, which pushes the camera's low-light capabilities even further. By re-shaping the photo diodes, the EXR-CMOS sensor delivers a 30% reduction in digital noise over the previous version at high ISO settings. You can capture great detail in low-light scenes without resorting to flash, while being confident that noise won't spoil the ambient light effects. In addition, the sensors unique construction allows it to change its characteristics according to the lighting conditions. Simply select High Resolution (HR) for the best possible picture quality, Wide Dynamic Range (DR) for scenes with high contrast or High Sensitivity and Low Noise (SN) for great results in low light, or leave the camera to make its own choice by selecting the EXR AUTO mode.
The body of the FinePix F770EXR is the smallest yet to feature a 20x optical zoom lens in the world*1. The 25-500mm focal range (equivalent to a 35mm camera) is able to tackle a vast range of subjects from wide-angle landscapes through to tightly cropped wildlife pictures. The wide zoom range capability is due to the new Double Sliding Lens System that features two additional lens elements within the optical construction to extend the zoom capabilities and boost image resolution. In addition to the 20x optical zoom, the FinePix F770EXR also benefits from Fujifilm's Intelligent Digital Zoom feature which effectively doubles the focal range. This means that users get a maximum telephoto setting of 1000mm*2, to pull in even the most distant objects. Thanks to clever image processing, the Intelligent Digital Zoom feature doesn't affect image quality in the same way as a conventional digital zoom function, so you can be confident that image quality will remain the same even when the lens is zoomed out to the maximum focal length.
*1 Among 20X long zoom compact models as of December 2011.
*2 Equivalent to angle of view on a 35mm camera.
The FinePix F770EXR has been optimised for faster start-up. Turn the power ON and the camera is ready to shoot in only 1.5 seconds. In addition, shot-to-shot time is now a minimum of 0.8 second and the Auto Focus speed has been as little as 0.16 seconds, helping users lock onto their subjects. The FinePix F770EXR is ready for action when you are!
Travelling photographers will benefit from the FinePix F770EXR's faster and improved GPS functionality featuring Route Log, where the camera creates an illustrated map showing where you've travelled and Photo Navigation, where the distance from and direction to a previous location are displayed.
The FinePix F770EXR features a Landmark Navigator, which behaves in two different ways according to how the camera is held. The FinePix F770EXR will indicate nearby landmarks and the distance the user is away from them. Hold the camera upright for normal picture taking and you'll see the name of the nearest landmarks – and the distance to it. Point the lens towards the ground and the LCD converts to a radar view to show locations relative to where the user is standing. Both functions are ideal for those photographers keen to see all the famous places a location has to offer.
In addition to offering a powerful zoom lens, the FinePix F770EXR has a full set of features that allow users to take full control of their picture taking. Whether you want the simplicity of point and shoot photography or a greater level of control over aperture and shutter speed, the FinePix F770EXR has the features required. Output from the internal flash has also been boosted, with subjects up to 3.7m away now within reach.
The FinePix F770EXR also contains the option of a RAW file format for unaltered files and has continuous shooting at up to 11 fps for action shots. The new 3D mode uses an innovative 2-shot system; just take a picture from the first position, and then use the display overlay as a guide when taking the second shot from a different angle. The FinePix F770EXR does the rest, all in the camera.
This camera model also offers 1080p Full HD movie recording at 30fps with stereo sound, which is perfect for playing back on a HD ready TV. High Speed movies can be recorded at up to 320fps and all movie modes now come with Face Tracking Auto Focus, which ensures that faces stay sharp and correctly exposed even when the subject is moving.
Along with specification upgrades, the FinePix F770EXR has some key handling improvements to help make picture taking even more enjoyable. On the front of the camera, an ergonomic, rubberised handgrip* ensures users can get a firm hold and gives extra stability when shooting at the extreme telephoto length. The top-plate, meanwhile, has an angled mode dial for simple selection of exposure modes, and the addition of a Function (Fn) button for faster access to regularly accessed features including ISO setting and Film simulation. On the back of the camera, the 3-inch LCD shows images and menus with great clarity, and now also benefits from a high contrast screen that makes it easier to see in bright lighting conditions.
The FinePix F770EXR also has an Advanced Anti-Blur mode, in which the camera takes four continuous shots at high sensitivity, and merges them with an advanced image processing technology to correct the effects of vibration. This helps produce images with less noise due to vibrations caused by shaky hands even in hand-held shooting at night in poor lighting conditions or at long zoom.
*FinePix F770EXR: black, red, blue only.
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