Initially looked at D-SLR (Pentax KR, Nikon D3100 etc.) and then discovered the newly released Fuji S4000. So versatile with the 30x zoom, so easy to use and the on-board menus are intuitive. Incredible value for money, particularly the kit including 8GB memory, camera case, rechargeable batteries and charger. Bought it through Amazon from Digital Technology and it was delivered in under two days. Picture quality is amazing both close up using the macro facility and from a distance using the superb zoom. Very pleased.