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The name 'xD-Picture Card' was derived from eXtreme Digital and was chosen to reflect the excellence with which the new format would be able to record, store and transport audio-visual information. With a capacity for up to 8Gb of data, the format is set to meet the demands of data storage in digital cameras and other devices well into the future.
As well as the potential for large capacities, (increasingly larger capacity cards will become available through 2003 and 2004), xD-Picture Cards have a high read/write performance. The new media boasts data transfer rates of around 5Mb of data per second. This makes them ideally placed for recording image 'bursts' (i.e. large numbers of images over a short time interval), high-resolution images and high quality video, (such as the full frame, full frame rate movie mode offered in some FinePix cameras). It also greatly enhances the user's perception of the product. The waiting times, as images are written to the card, or read from it, are also minimised.
Despite the higher performance in terms of capacity and speed, xD-Picture Cards are also more economical with battery power. User's will benefit immediately from enhanced battery life and fewer recharges.