The new instax mini 90 Neo Classic targets not only women who have been the main target of the instax cameras but also men. It has adopted a premium, full-fledged camera design so that it may be used by interchangeable lens camera users and camera lovers. In addition, basic performance as a camera has improved to take high image quality photos by automatically detecting the brightness of the surrounding and automatically adjusting the optimum amount of light for the flash and shutter speed.
Instax mini 90 Neo Classic also offers a variety of photography modes such as the double exposure mode in which 2 images are produced on 1 film by pressing the shutter twice and the bulb*1 mode (10 seconds at longest) in which night views and light trails*2 can be clearly photographed. Using these photography modes will enable users to produce artistic instax creations. In addition, the macro mode, in which short-distance photography is possible without attaching a closeup lens like conventional models, kids mode, which suits photographing kids, pets and other fast moving subjects due to fast shutter speed, party mode, in which the subject and background can be photographed clearly even in dark rooms, and other photography modes for various scenes are offered. Instax mini 90 Neo Classic offers even more photo opportunities than existing instax cameras to enjoy a more comfortable photo life.
Through proposals of ways to enjoy instax instant cameras with which print-outs of photos can be enjoyed right after being taken, Fujifilm will continue communicating the attractive features of instax cameras as well as the intrinsic values of photos of "taking, preserving, decorating and giving".