The problem when reviewing any hair product is that not only do people use them in differing ways, but at the end of the day, we all have different hair in the first place. And while I appreciate the series of positive reviews so far for the Fudge Matte Hed paste, my experience has been underwhelming. I have medium-length straight hair, and found the paste to be as useful as soft margarine. It applies easily, but doesn't have enough strength if, like me, you have very thick hair.
A consolation is that it washes out incredibly easy! I do wish more companies would take note and make their products easier when washing. I've tried 'clay' in the past, and it wouldn't even wash out after two rinses, so this Paste has been a revelation. Though obviously, when you're out in the rain, it'll wash out just as easy and leave you with a creamy hay-stack up above.
I don't think i'll buy this Paste again based on the fact I don't find it value for money (particularly with the small amount in the tube, and its 'fake' bottom). While it adds some descent definition, it holds well on shorter hair as I found after I had my hair-cut, and gives a bit more of a natural look. But the awful cucumber scent, lack of strength and content makes it a no-go for me.