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Fudge Clean Blonde Violet Shampoo 300 ml

from Fudge
4.4 out of 5 stars 251 customer reviews

RRP: £12.95
Price: £12.47 (£4.16 / 100 ml) FREE UK delivery.
You Save: £0.48 (4%)
In stock.
Dispatched from and sold by Afro Hair Boutique.
10 new from £10.95
300ml
  • Cleanses the hair of dirt and oil while removing unwanted yellow and brassy tones
  • Recommended for blonde, highlighted and grey hair
  • Contains a unique Fudge hydrating hair drink complex with guarana to repair and restore hair and also has UV protection to fight sun damage
  • Organic proteins within the shampoo act as thermal protectors to repair damage
  • Contains a rich fragrance of vanilla with apple topped with cinnamon and juicy pear

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£12.47 (£4.16 / 100 ml) FREE UK delivery. In stock. Dispatched from and sold by Afro Hair Boutique.

Frequently Bought Together

  • Fudge Clean Blonde Violet Shampoo 300 ml
  • +
  • Fudge Clean Blonde Violet Conditioner 300ml (new 2014 packaging)
  • +
  • Fudge Hothed Violet Thermal Protector Crème-Mousse for Blonde Hair 200 g
Total price: £30.66
Buy the selected items together

Special Offers and Product Promotions

Size: 300ml

Product Description

Size:300ml

Product Description

If you're being made fun of because of your brassy blonde hair, don’t let yourself become another blonde joke.
Fudge has the solution for you--Fudge Clean Blonde Violet Toning Shampoo. Fudge Clean Blonde will not only cleanse and neutralise unwanted yellow/brassy tones in blonde locks, it will also leave the hair glossy and shiny.
Fudge’s unique hydrating hair drink complex with guarana repairs, hydrates, protects, restores and strengthens the hair.
All of this within the one shampoo that has a sweet vanilla fragrance combined with cinnamon and hints of apple and pear.

Simply apply the shampoo to wet hair, lather evenly and leave for three to five minutes before washing out. Follow with your favourite Fudge conditioner, alternatively Fudge Clean Shampoo pairs well with Fudge Colour Lock Conditioner to lock in and maintain your hair colour.

Box Contains

  • 1 x Fudge Clean Blonde Violet Toning Shampoo 300 ml


  • Product details

    Size: 300ml
    • Boxed-product Weight: 281 g
    • Item model number: FU1-S-CLEAN
    • ASIN: B003Z922MC
    • Date first available at Amazon.co.uk: 11 Aug. 2010
    • Average Customer Review: 4.4 out of 5 stars  See all reviews (251 customer reviews)
    • Amazon Bestsellers Rank: 3,961 in Beauty (See Top 100 in Beauty)

    Customer Reviews

    Top Customer Reviews

    Size: 300ml Verified Purchase
    I naturally have mousey/golden hair and I home dyed it with a beigey blonde colour- big mistake. Previously I've always opted for pale ash tones which have come out beautifully and I should have stuck to that- my hair turned a nasty brassy/yellowish blonde- eek! The roots especially were a bit ginger in colour. I tried the John Frieda blonde correcting shampoo and conditioner, nothing happened. I thought I was going to have to re-dye it until I bought this one. I have now used it twice- it smells delicious and works well. If (like me) you've gone very brassy remember it's a shampoo - it can't work miracles but really does its best- the ginger is barely noticable and the brassy/yellow has completely gone. My hair feels and smells gorgeous. It's really brought out my natural highlights and the colour is great. It'll tide me over until I dye my hair again (which should have been a root touch up) in four weeks. I'll opt for an ash shade at that point- fingers crossed I'll have no more disasters! I'll definitely still use this shampoo though, I love it.

    Helpful notes: ALWAYS USE GLOVES- it dyed my nails purple. If your hair very brassy, leave the shampoo on for the maximum 5 minutes on your first shampoo- don't be afraid like I was! I only left it on for 3 minutes as I was so frightened when I saw how purple the shampoo was! It wasn't anywhere near as effective in erradicating brassiness as when I left it on for 5 minutes on my second wash using it. Don't forget, you use this ALTERNATELY with your usual shampoo- I think that's why some people may have ended up with odd coloured hair- it's not meant for use every time you wash your hair.

    Alternative product tip: I also bought some Fudge Whiter Shade of Pale toner, but I don't think I'm going to need that now. If you've really gone brassy and the shampoo doesn't work maybe give that a try?

    Hope this helps!
    Comment 69 of 79 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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    Size: 1000ml Verified Purchase
    The shampoo itself seems very good - there was a noticeable difference to the colour of my hair on the first use. However, with my order the pump handle is completely cracked in half, and, despite the label on saying 'New' on the side, it seems that the seller has noticed the defect and decided to ship it anyway. I'm giving this three stars because I'm sure there is a better seller out there for this same product (I bought mine from 'Hair Angels' and they are fulfilled by Amazon, so really aren't supposed to be sending faulty products!).
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    Size: 300ml Verified Purchase
    Really does get rid of brassy tones but beware this really is highly pigmented. Have used lots of different violet shampoos over the years and for me if I leave this on for more than a couple of minutes I'm left with a purple tinge to my hair! But everyone has complemented me on it so I'm not complaining :)
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    Size: 300ml Verified Purchase
    Gives your hair a beautiful lilac colour if you use every day. Long lasting.
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    Size: 300ml Verified Purchase
    I was formerly using Touch of Silver products whilst I was a medium-light blonde, however once those ran out and I switched to platinum blonde I decided to give this a go instead. I had thought ToS worked well enough but it's nothing compared to how well this product works. I was very surprised by how dramatically it changed my hair, eliminating brassiness in one use whereas the other would've taken a few uses to get to that point. I'm having to be quite careful with it as it's quite easy to skip straight past white-blonde to violet-grey. Thankfully I don't mind strange hair colours.

    The best thing about it isn't just that it works so well, though. It seems far less drying and damaging than the former products I used and leaves my hair shiny and silky. It also smells a lot more pleasant, lathers better and doesn't seem to run so much while I'm waiting to wash it out. I'll be sticking with this one from now on.
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    Size: 300ml Verified Purchase
    Best 'blue' shampoo I've ever tried. Smells delightful and has an impressive violet hue which really does the job. I left on for 10 mins on the first use, and this was perfect for my freshly coloured hair. Nice big bottle, happily buy again. Will probably try other products from them next.
    Comment 1 of 1 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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    Size: 300ml Verified Purchase
    Unfortunately, it left my hair with a distinct lilac tinge in places, even though I followed instructions and did not leave it on for too long. So not recommended if your hair is very porous due to over-processing. However, the seller was very helpful and I returned it for a full refund.
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    Size: 300ml Verified Purchase
    One of the best anti yellow, silver shampoo. Don't overuse it or you may go a slight lilac silver, but that is if your hair is the palest blonde.
    Works like a toner, best to wear gloves as it may stain mildly. Great shampoo
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    Size: 300ml