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Fruits Paperback – 1 Jan 2003


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  • Paperback
  • ASIN: B000K7E8D8
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (20 customer reviews)
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17 of 17 people found the following review helpful By sjs101 VINE VOICE on 12 Aug 2003
Format: Vinyl Bound
This book is amazing, I learnt about FRUiTS by coming across it one day on the internet I had to buy this book, as soon as I found it I ordered it. It is a wonderful collection of photos of japanese teenagers and how they dress. Each page is filled with the excentricity of their bright and outrageous outfits, examples being a man with a paper boy's delivery bag and 1970's punks on the corner of streets.
The book is a must have for anyone interested in fashion, design, art or just the Japanese culture. Inspiration can be drawn immediately from its pages as there is so much action and life in the outfits and settings.
All the people in the book have given a few details about themselves which is typically their age, name, where their outfit is from and their current obsession as well as 'point of fashion' the latter is often answered with oddness such as the 1930's, an alien and a big baby.
Shoichi Aoki has created a wonderful book that does the original magazines justice. Once you have this book you won't be able to put it down every time you look at it there is something new to be found within its beautifully structured pages.
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9 of 9 people found the following review helpful By "thaynmenswear2" on 21 Jan 2004
Format: Vinyl Bound
I was bought this book for Christmas 2002 by my best friend and as a fashion designer I found this books absolutely amazing, it's format is so simple and yet the images offer something new each and every time i review it. It’s a truly fascinating photography book and it's a good read whether you're a creative person or not, ‘Fruits’ offers a great insight into Japanese youth culture without being bias.
I am a huge fan of all things Japanese, especially avant-garde design and found the youth of Japan are at the forefront of quirky and innovative creations. It just shows how influenced we are in the rest of the world by mass-produced fashions and how different we can and should dress.
‘Fruits’ is simply a great book.
I love this book so much that I bought a copy for my friend so that she doesn't have to borrow mine; it's a fantastic gift for anyone.
I give it two thumbs up, 10/10 and a trillion gold stars!
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8 of 8 people found the following review helpful By Mr. G. C. Cutter on 31 Aug 2004
Format: Vinyl Bound
Well, let me just start by saying you'll never find this kind of fashion sense in Britain! This truly seems to be a movement that could only come from Japan. And you don't realise how much of a shame that is until you look through this book, because page upon page is filled with something that at the least, is interesting, and at the most, completely indescribeable (in the nicest sence of the word). DIY approaches to fashion are married with the premier 'alternative' outlets in Tokyo (Milk seems to be a big favourite) which the wearers use to create personal forms of self expression, a uniqueness that sets them out.
Born out of a zine sharing the same name, Fruits has gradually evolved into a trend setting magazine that thousands read and use as inspiration. The further you read into the book, the more favourites you pick from it; from the Anglophile girl in tartan to the 'ultimate manga cartoon character', the fun that these people are having with their clothes jumps out of the page. Inspirational, evocative and envy-enducing are all words you can use to describe this book, but it's something you really have to see for yourself.
And to prove that this book is more than a senselessly preening vanity project, names and faces are given to the people behind the clothes, with mini interviews for each person. While barely being more than a few lines of information, it shows a personal approach to the fashion, rather than one man photographing the locals in an attempt to exploit them.
Bright, colourful and funny, it makes you wish you had some more interesting clothes in your wardrobe.
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7 of 7 people found the following review helpful By "diesirae5" on 22 Oct 2002
Format: Vinyl Bound
This book (calling it a book for simplicity's sake) is absolutely mindblowing, to say the least. It's beyond the "off the rail" and designer clothes that make the biggest impression here (and the goth lolitas, *shudders*), it's all the people getting an opportunity to show their ideas and concepts for a future of fashion on a global scale. It proves that some second hand kitsch, some accessories thrown in and their own little sparkle of inspiration can work beautifully.
This isn't just a book that need be read, it needs to be explored, committed to heart and recreated, not on a exact way, but take inspiration from the designs, the colours and do as they've done and make it your own in your own way.
Don't call this just a book, call this your bible, your inspiration.
If only everyone had THIS much style and creativity.
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6 of 6 people found the following review helpful By "billies_red_tie" on 6 May 2005
Format: Vinyl Bound
I looked at this book in a book shop and was there for ages flicking through. I came home and got it (cheaper) on Amazon and now it is my most thumbed book in my collection. Beautiful quality photos with lovely mini interviews with the people to give them identity. No matter what you're doing with your life, you'll find this inspirational. You don't get fashion like this in Britian! brilliant.
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5 of 5 people found the following review helpful By Tony Ukena on 8 Dec 2006
Format: Vinyl Bound
Shoichi Aoki's "Fruits" is a wonderful tribute of photographs of the Youth of Japan. The book is a collection of these photographs. Hundreds of them. Each photograph provides general information about the person such as where they purchased their apparel, their current obsessions, and other cute tidbits.

The outfits are sometimes cleverly stylish and at times ostentatious to the point of severe hemorrhaging humor.

It's the perfect home party book to have laying about on a coffee table. The book celebrates all youth and the beauty of exploring life through looks and styles.

There is an amazing diversity of styles from "barbie doll looks" to "punk looks" to "pro-American" to antiestablishment to intense fashion colors.

Great book if you love style and appreciate the humor of outlandish style.
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