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Fruits [Vinyl Bound]

Shoichi Aoki , Igor Zabel
4.8 out of 5 stars  See all reviews (20 customer reviews)
Price: 19.95 & FREE Delivery in the UK. Details
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Book Description

1 Jun 2001

This extensive collection of portraits represents a unique documentation of the changing face of street fashion throughout the last decade. Colourful, fascinating and funny, this is the first time these cult images have been published outside Japan.

Frequently Bought Together

Fruits + Fresh Fruits + Gothic & Lolita
Price For All Three: 55.86

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  • Fresh Fruits 19.95
  • Gothic & Lolita 15.96

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Product details

  • Vinyl Bound: 272 pages
  • Publisher: Phaidon Press (1 Jun 2001)
  • Language: English
  • ISBN-10: 0714840831
  • ISBN-13: 978-0714840833
  • Product Dimensions: 2.1 x 17.8 x 22.9 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Bestsellers Rank: 280,135 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

Amazon Review

If you ever wondered where the catwalk got its claws, then the portraits gathered in photographer Shoichi Aoki’s book Fruits, from the streets of Harajuku in Tokyo, point the way to an extraordinarily imaginative and invariably stunning glut of mongrel fashion heists. A "best-of" from the fanzine of the same name, published for the first time outside Japan, Fruits keeps its style clean: front-on, razor-sharp images, ranging from the deadpan to the manic, of the sharpest collages of sartorial influence that, usually, little money can buy. From off the peg to off the wall, kitsch to bitch, each person bears a combination and philosophy as distinctive as DNA. All shades of aesthetic are raided, with exquisite, scrupulous attention to detail. Punk is a favourite, as is, appropriately, Vivienne Westwood, alongside Milk and Jean-Paul Gaultier, and the occasional Comme des Garcons. Many of the outfits, though, are second-hand or self-assembly, such as a skirt drooping petals of men’s silk ties, Wa-mono, when tradition Japanese clothes are topped with, say, an authentic bowler hat, EGL ("Elegant Gothic Lolita"), and a swathe of tartans, pinks and turquoises. The most malleable feature, unsurprisingly, is hair, with dreadlocks, mohicans, back-combing, and crops dyed an irradiated spectrum. While the eye is drawn, obediently, to the mannequins, the background is often worth a look, either for the vending machines against which a number are shot, or the ubiquitous Gap store and bags, a constant reminder of the global mass market.

One enterprising man wears a genuine British paperboy’s delivery bag, and, to pick but one profile, Princess, 18, is trying to be a doll, and is currently pre-occupied with body organs. Mmm. All the subjects are asked the source of their clothes, as well as their “point of fashion” and “current obsession”. The scope for socio-psychological discussion is vast, particularly with the preponderance of infantilisation, through dolls, bonnets, pop socks and Barbie, but this is a joyous documentation of the innovative, celebrating the inspirational polytheism of street fashion, captured with provocative, political zeal. Best let the street cats prowl.--David Vincent


“... a funny, funky look at Tokyo’s street fashion ... Guaranteed to give you that happy-all-over feeling.”

“ ... fascinating ... inventive”

“ ... will delight all dedicated followers of fashion.”

‘teen styles … which have to be seen to be believed.’
Daily Telegraph

‘frivolous and fun. …street photography at its finest. Compelling, addictive and original.’
Far Easter Economic Review

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Customer Reviews

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4.8 out of 5 stars
4.8 out of 5 stars
Most Helpful Customer Reviews
17 of 17 people found the following review helpful
5.0 out of 5 stars Buy it! 12 Aug 2003
By sjs101 VINE VOICE
Format:Vinyl Bound
This book is amazing, I learnt about FRUiTS by coming across it one day on the internet I had to buy this book, as soon as I found it I ordered it. It is a wonderful collection of photos of japanese teenagers and how they dress. Each page is filled with the excentricity of their bright and outrageous outfits, examples being a man with a paper boy's delivery bag and 1970's punks on the corner of streets.
The book is a must have for anyone interested in fashion, design, art or just the Japanese culture. Inspiration can be drawn immediately from its pages as there is so much action and life in the outfits and settings.
All the people in the book have given a few details about themselves which is typically their age, name, where their outfit is from and their current obsession as well as 'point of fashion' the latter is often answered with oddness such as the 1930's, an alien and a big baby.
Shoichi Aoki has created a wonderful book that does the original magazines justice. Once you have this book you won't be able to put it down every time you look at it there is something new to be found within its beautifully structured pages.
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9 of 9 people found the following review helpful
5.0 out of 5 stars Fruitful 21 Jan 2004
Format:Vinyl Bound
I was bought this book for Christmas 2002 by my best friend and as a fashion designer I found this books absolutely amazing, it's format is so simple and yet the images offer something new each and every time i review it. It’s a truly fascinating photography book and it's a good read whether you're a creative person or not, ‘Fruits’ offers a great insight into Japanese youth culture without being bias.
I am a huge fan of all things Japanese, especially avant-garde design and found the youth of Japan are at the forefront of quirky and innovative creations. It just shows how influenced we are in the rest of the world by mass-produced fashions and how different we can and should dress.
‘Fruits’ is simply a great book.
I love this book so much that I bought a copy for my friend so that she doesn't have to borrow mine; it's a fantastic gift for anyone.
I give it two thumbs up, 10/10 and a trillion gold stars!
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8 of 8 people found the following review helpful
5.0 out of 5 stars Tasty! 31 Aug 2004
Format:Vinyl Bound
Well, let me just start by saying you'll never find this kind of fashion sense in Britain! This truly seems to be a movement that could only come from Japan. And you don't realise how much of a shame that is until you look through this book, because page upon page is filled with something that at the least, is interesting, and at the most, completely indescribeable (in the nicest sence of the word). DIY approaches to fashion are married with the premier 'alternative' outlets in Tokyo (Milk seems to be a big favourite) which the wearers use to create personal forms of self expression, a uniqueness that sets them out.
Born out of a zine sharing the same name, Fruits has gradually evolved into a trend setting magazine that thousands read and use as inspiration. The further you read into the book, the more favourites you pick from it; from the Anglophile girl in tartan to the 'ultimate manga cartoon character', the fun that these people are having with their clothes jumps out of the page. Inspirational, evocative and envy-enducing are all words you can use to describe this book, but it's something you really have to see for yourself.
And to prove that this book is more than a senselessly preening vanity project, names and faces are given to the people behind the clothes, with mini interviews for each person. While barely being more than a few lines of information, it shows a personal approach to the fashion, rather than one man photographing the locals in an attempt to exploit them.
Bright, colourful and funny, it makes you wish you had some more interesting clothes in your wardrobe.
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7 of 7 people found the following review helpful
5.0 out of 5 stars Mindblowing and inspirational. 22 Oct 2002
Format:Vinyl Bound
This book (calling it a book for simplicity's sake) is absolutely mindblowing, to say the least. It's beyond the "off the rail" and designer clothes that make the biggest impression here (and the goth lolitas, *shudders*), it's all the people getting an opportunity to show their ideas and concepts for a future of fashion on a global scale. It proves that some second hand kitsch, some accessories thrown in and their own little sparkle of inspiration can work beautifully.
This isn't just a book that need be read, it needs to be explored, committed to heart and recreated, not on a exact way, but take inspiration from the designs, the colours and do as they've done and make it your own in your own way.
Don't call this just a book, call this your bible, your inspiration.
If only everyone had THIS much style and creativity.
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6 of 6 people found the following review helpful
5.0 out of 5 stars Inspiring! 6 May 2005
Format:Vinyl Bound
I looked at this book in a book shop and was there for ages flicking through. I came home and got it (cheaper) on Amazon and now it is my most thumbed book in my collection. Beautiful quality photos with lovely mini interviews with the people to give them identity. No matter what you're doing with your life, you'll find this inspirational. You don't get fashion like this in Britian! brilliant.
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5 of 5 people found the following review helpful
Format:Vinyl Bound
Shoichi Aoki's "Fruits" is a wonderful tribute of photographs of the Youth of Japan. The book is a collection of these photographs. Hundreds of them. Each photograph provides general information about the person such as where they purchased their apparel, their current obsessions, and other cute tidbits.

The outfits are sometimes cleverly stylish and at times ostentatious to the point of severe hemorrhaging humor.

It's the perfect home party book to have laying about on a coffee table. The book celebrates all youth and the beauty of exploring life through looks and styles.

There is an amazing diversity of styles from "barbie doll looks" to "punk looks" to "pro-American" to antiestablishment to intense fashion colors.

Great book if you love style and appreciate the humor of outlandish style.
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Most Recent Customer Reviews
5.0 out of 5 stars 45 postcards
Really pleased with this- an unusual set of photos of street fashion.

received quickly and a very good price; would recommend this supplier and also the other set of... Read more
Published on 10 July 2012 by Lee Harkis
5.0 out of 5 stars Essential buy for all fans of Japanese street fashion.
I came across FRUiTS online one day and have been hooked ever since. I own this book as well as Fresh FRUiTS and Gothic Lolita - they are always extremely inspiring and I am... Read more
Published on 29 Sep 2008 by Becky C
4.0 out of 5 stars The Fruits of a review
If, like me you are obsessed with Eastern/ Oriental culture then this book is a must. Really colourfull with nice little picture descriptions and good forward. Read more
Published on 25 May 2005 by C. Stroud
4.0 out of 5 stars amazing!
i was really pleased to see my fruits postcards pop though the door this morning and i was even more pleased when i opened up the box and started to look through them. Read more
Published on 16 Oct 2004 by "sharrowlovechild"
5.0 out of 5 stars Amazing!
This is a picture book, with pictures of colourfull and imaginative people from the streets of Japan. And it is Amazing. If you need inspiration, this is your answer. Read more
Published on 25 Aug 2004
5.0 out of 5 stars Funky japanese gallore
The cool little boks in fluorescent coloured plastic contains a selection of the same pictures as the book from Phaidon. Read more
Published on 28 Jun 2004 by Rasmus
4.0 out of 5 stars Boxed Fruits
Fair enough, there aren't as many photos in this postcard set as in the book, but it still has 45 separate cards. Read more
Published on 23 Mar 2004
5.0 out of 5 stars Fantastic!
This book is amazing. I first came across it during one of my art lessons at college. A friend of mine had it and was using it for her coursework project. Read more
Published on 7 Feb 2004 by Mayumiwinn
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