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Amazon.co.uk Review
One enterprising man wears a genuine British paperboy’s delivery bag, and, to pick but one profile, Princess, 18, is trying to be a doll, and is currently pre-occupied with body organs. Mmm. All the subjects are asked the source of their clothes, as well as their “point of fashion” and “current obsession”. The scope for socio-psychological discussion is vast, particularly with the preponderance of infantilisation, through dolls, bonnets, pop socks and Barbie, but this is a joyous documentation of the innovative, celebrating the inspirational polytheism of street fashion, captured with provocative, political zeal. Best let the street cats prowl.--David Vincent
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Customer Reviews
The book is a must have for anyone interested in fashion, design, art or just the Japanese culture. Inspiration can be drawn immediately from its pages as there is so much action and life in the outfits and settings.
All the people in the book have given a few details about themselves which is typically their age, name, where their outfit is from and their current obsession as well as 'point of fashion' the latter is often answered with oddness such as the 1930's, an alien and a big baby.
Shoichi Aoki has created a wonderful book that does the original magazines justice. Once you have this book you won't be able to put it down every time you look at it there is something new to be found within its beautifully structured pages.
I am a huge fan of all things Japanese, especially avant-garde design and found the youth of Japan are at the forefront of quirky and innovative creations. It just shows how influenced we are in the rest of the world by mass-produced fashions and how different we can and should dress.
‘Fruits’ is simply a great book.
I love this book so much that I bought a copy for my friend so that she doesn't have to borrow mine; it's a fantastic gift for anyone.
I give it two thumbs up, 10/10 and a trillion gold stars!
Born out of a zine sharing the same name, Fruits has gradually evolved into a trend setting magazine that thousands read and use as inspiration. The further you read into the book, the more favourites you pick from it; from the Anglophile girl in tartan to the 'ultimate manga cartoon character', the fun that these people are having with their clothes jumps out of the page. Inspirational, evocative and envy-enducing are all words you can use to describe this book, but it's something you really have to see for yourself.
And to prove that this book is more than a senselessly preening vanity project, names and faces are given to the people behind the clothes, with mini interviews for each person. While barely being more than a few lines of information, it shows a personal approach to the fashion, rather than one man photographing the locals in an attempt to exploit them.
Bright, colourful and funny, it makes you wish you had some more interesting clothes in your wardrobe.
EH?
exactly. Read more
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