"Some of Bethune′s prescriptions are refreshingly straightforward... Bethune includes some fresh examples of his plain–spoken management style."–Business Week
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A definitely must-read for all professionals in passenger transport business, from top brasses to fresh graduates. Read morePublished on 4 Dec. 2010 by NdS
Gordon Bethune tells the recipe of success in this book about the turnaround Continental made and the difficulty that they endured to make the turnaround happen.Published on 29 Feb. 2000
An excellant book! Gordan's ideas are strongly emphasized in each chapter as he deals with the strategies of creating a winning team. Read morePublished on 23 Aug. 1999
YES, The airline was turned around,, but continental employees are the LOWEST paid in the industry! He insults FAs by considering them outcasts,,, DO YOU REALIZE they are the ONLY... Read morePublished on 16 Aug. 1999
A suberb chronicle of the quest to bring Continental Airlines out of the ashes and mold it into the best airline in the World. Read morePublished on 11 Aug. 1999
Gordon Bethune certainly turned around Continental by using common logic and Management techniques. What is not clear is how did Continental slip to such depths before and also... Read morePublished on 12 July 1999
This book was way to Repetitive, Repetitive, Repetitive. Because of the anoyance of reading the same thing over and over again I had to quit the book at page 150. Read morePublished on 12 Jun. 1999
The content of the book is applied not only to the airline industry but to other industry like banking I am working for. Read morePublished on 28 Mar. 1999
Gordon Bethune truly understands the human element and what motivates an employee to put forward his best! Read morePublished on 14 Mar. 1999