Start reading From Worst to First on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here or start reading now with a free Kindle Reading App.

Deliver to your Kindle or other device

 
 
 

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

From Worst to First: Behind the Scenes of Continental's Remarkable Comeback
  

From Worst to First: Behind the Scenes of Continental's Remarkable Comeback [Kindle Edition]

Gordon Bethune
3.8 out of 5 stars  See all reviews (31 customer reviews)

Kindle Price: £20.59 includes VAT* & free wireless delivery via Amazon Whispernet
* Unlike print books, digital books are subject to VAT.

Free Kindle Reading App Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.

To get the free app, enter your e-mail address or mobile phone number.

Formats

Amazon Price New from Used from
Kindle Edition £20.59  
Hardcover --  
Paperback £17.93  
Earn a Free Kindle Book
Earn a Free Kindle Book
Buy a Kindle book between now and 31 March and receive a promotional code good for one free Kindle book. Terms and conditions apply. Learn more


Product Description

Review

"In his new book FROM WORST TO FIRST, Continental Airlines CEO Gordon Bethune tells how he led Continental′s transformation into an award–winning carrier after years as an unprofitable airline that angered employees and customers."—USA Today

"Some of Bethune′s prescriptions are refreshingly straightforward... Bethune includes some fresh examples of his plain–spoken management style."—Business Week

Review

In his new book FROM WORST TO FIRST, Continental Airlines CEO Gordon Bethune tells how he led Continental's transformation into an award-winning carrier after years as an unprofitable airline that angered employees and customers.-USA Today "Some of Bethune's prescriptions are refreshingly straightforward... Bethune includes some fresh examples of his plain-spoken management style."-Business Week

Product details

  • Format: Kindle Edition
  • File Size: 529 KB
  • Print Length: 308 pages
  • Page Numbers Source ISBN: 0471356522
  • Publisher: Wiley; 1 edition (24 Aug 2007)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B000SEQUZ2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Bestsellers Rank: #114,736 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


More About the Authors

Discover books, learn about writers, and more.

Customer Reviews

Most Helpful Customer Reviews
3 of 3 people found the following review helpful
2.0 out of 5 stars From worst to First to Very Boring!! 28 Jan 1999
By A Customer
Format:Hardcover
I am sure that what Gordon Bethune has done for Continental is truly worth a great deal of appreciation. However, the account given in this book fails to describe the turnaround process at Continental in an exciting and informational way. It is too repetitive. I think that I understand when a person says that "the employees hated Continental" after I read that five times, but to mention that in every second paragraph is unnecessary. What Bethune fails to give us is interesting incidents where he actually used the strategies that he employed. Although the "Go Forward Plan" has been broken into four parts, each part somehow connects to something else in the middle of the section and talks about something not concerning that section at all. But above all, if the Continental employees contributed to buy Bethune a Harley Davidson, it shows that he did an incredible job at Continental. So, maybe he should stick to fixing airlines and leave the writing to someone else.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars "It's about people, and nothing but people." 21 Mar 1999
By A Customer
Format:Hardcover
Anybody who has been in the workforce a few years will bond with Gordon Bethune's central message: "It's about people, and nothing but people." Who among us hasn't worked for the secretive sociopath, or the authoritarian arse? These are the creeps whose subordinates are constantly looking over their shoulders rather than at their work at hand. These were the types who created the revolving-door syndrome at Continental's corner office. Let's face it, no matter how big the company, the poop invariably filters down to the rocky bottom, which was exactly where Continental was. It even had employees yanking company insignia off their uniforms before leaving work. Enter Bethune. His solution was simple. Burn the company s.o.p. manual and start over with the Golden Rule. He started to treat employees as human beings to see if they reciprocated. They did. He gave them latitude in decision-making to see if they could resolve problems on the spot. They did. He told them what was wrong, and asked for their patience and help to fix it. He got it. He gave them a timetable and, ever since, he has been meeting or beating his deadlines. Finally, he rewarded employees for a job well done. Mr. Bethune's account initially seems a trifle pretentious. Frank talk often does. On the other hand, he openly admits that he merely used basic horse sense with everyone he worked, eschewing "business-grad" consulting malarkey. "Suddenly," he exclaims, "our employees are running a good airline." Speaking of business grads, Bethune's wonderfully-prosaic effort is an all-the-more-reliable gauge to the real world of business in that he is a career sweathog. He learned it all in the trenches, rather than hire ivory-tower pretenders who took notes from the pressbox. Any supervisor who has wondered about high employee turnover should read this book.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
By A Customer
Format:Hardcover
I got tired of being told to remember what I'd already been told. This book would be much more effective if it treated the readers like adults and cut all the repetition. I'm a fan of leadership stories, and would have liked some factual illustrations of his actions, instead of so much about how good he thinks he is. It was necessary to wade through the excess to get the highlights. I also wanted to hear more about his military leadership experiences.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars Must read for managers at all levels 16 May 1998
By A Customer
Format:Hardcover
Bethune is very candid. He is honest about how poor his company ran for many years, and he explains, very simply, how he and his management team fixed it. His analogies are funny, and it's easy to understand why he's developed a loyal following among Continental's employees in a remarkably short time. Clearly, he's a people person, and his personality makes the book fun to read and not at all a typical business book. Also, Bethune is quick to give credit to his management team and his employees. This book is a lot of fun -- a must read for anyone who cares about managing people and running a successful business.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars An easy and entertaining read 28 May 1998
By A Customer
Format:Hardcover
Gordon Bethune and Greg Brenneman miraculously saved Continental. Bethune isn't your typical Fortune 500 CEO. His unique style and background are interesting. From the book, you'll read how much nerve it must have taken to pull off this great comeback. Bethune and his team are true people managers, and it is great see this type of approach so successful. By saving Continental, Gordon Bethune has eclipsed Robert Six, Continental's founder and long- time CEO. The book is a must for airline buffs and anyone who manages people regardless of what business you're in.
Comment | 
Was this review helpful to you?
By A Customer
Format:Hardcover
Gordon has written management book for the 21st century in a style that's all his own. Although he's clear to point out the ideas aren't new, Gordon's storytelling style offers a fresh, unique perspective for today's managers.
Using clear, simple language that anyone can understand and relate to, Gordon explains how his real-life experiences led him to the management theories that made Continental an overwhelming success. You don't have to be an executive to benefit from executive insight. This book shares the ideas and leadership abilities that make Gordon worth his executive salary -- ideas that work just as well for managing 4 people as 40,000.
Because he's my uncle, I know these stories are authentically told. It was especially fun for me as a relative to see how much of his personality is communicated in the book. Nothing can substitute for meeting Gordon, but the book is a good start!
From Worst to First is best viewed as a coaching or teaching tool. When teaching, repetition is often the rule, and you'll find that here. It can be a slight interruption if you're not actively involved in coaching a team, but if you are, read a little of this book each day and see how many of the anecdotes and ideas you can apply to your own team. You'll be surprised at how much a crop duster's son has learned over the years!
Comment | 
Was this review helpful to you?
Would you like to see more reviews about this item?
Were these reviews helpful?   Let us know
Most Recent Customer Reviews
2.0 out of 5 stars great recovery - terrible book
The story of the turnaround at Continental airlines is one of the great business stories of the last 20 years. Read more
Published on 19 Aug 2012 by markr
5.0 out of 5 stars My review
A definitely must-read for all professionals in passenger transport business, from top brasses to fresh graduates. Read more
Published on 4 Dec 2010 by NdS
5.0 out of 5 stars Great story about one of the greatest turnarounds in history
Gordon Bethune tells the recipe of success in this book about the turnaround Continental made and the difficulty that they endured to make the turnaround happen.
Published on 29 Feb 2000
5.0 out of 5 stars Universal Concepts in any Business
An excellant book! Gordan's ideas are strongly emphasized in each chapter as he deals with the strategies of creating a winning team. Read more
Published on 23 Aug 1999
1.0 out of 5 stars LIES, LIES, LIES........ Bethune's con game!
YES, The airline was turned around,, but continental employees are the LOWEST paid in the industry! He insults FAs by considering them outcasts,,, DO YOU REALIZE they are the ONLY... Read more
Published on 16 Aug 1999
5.0 out of 5 stars A Great Book about the Best Airline
A suberb chronicle of the quest to bring Continental Airlines out of the ashes and mold it into the best airline in the World. Read more
Published on 11 Aug 1999
3.0 out of 5 stars Hammering in what everyone knows
Gordon Bethune certainly turned around Continental by using common logic and Management techniques. What is not clear is how did Continental slip to such depths before and also... Read more
Published on 12 July 1999
1.0 out of 5 stars This could have been a great book!
This book was way to Repetitive, Repetitive, Repetitive. Because of the anoyance of reading the same thing over and over again I had to quit the book at page 150. Read more
Published on 12 Jun 1999
4.0 out of 5 stars Helpful not only for Airline Insustry
The content of the book is applied not only to the airline industry but to other industry like banking I am working for. Read more
Published on 28 Mar 1999
5.0 out of 5 stars Gordon Bethune a "master in understanding the human element"
Gordon Bethune truly understands the human element and what motivates an employee to put forward his best! Read more
Published on 14 Mar 1999
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Look for similar items by category