As an aspiring young businessman, I read this book with considerable interest. I used to be stuck in a rut, working in a dead end job for a joke of an organisation. I'd get into work hungover and slouch at my desk before sinking into a day-long slumber. Then one day I decided I wanted more from life. I wanted to be my own boss. I wanted to be my own master.
I consulted all around me for ideas. I spoke to my colleagues. I spoke to my friends. I spoke to my brain trust. None of them could help me. None of them had the ideas, the passsion, the know-how. I didn't know anyone who could help or who had been in that sort of position. Not all of us are friends with a Steve Jobs or a Tim Adams.
And then I read this book and everything seemed to fall into place. It made me think about what I needed to do to get ahead. It helped to give structure and detail to my nebulous thoughts. I quit my job and started up a boutique television company. It is thriving, so am I, and so is my colleague Peter.
This book truly is a remarkable guide to how to succeed. Bravo, Guy!