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From Nyet to Da: Understanding the New Russia [Paperback]

Yale Richmond
1.0 out of 5 stars  See all reviews (1 customer review)
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Price: 14.24 & FREE Delivery in the UK. Details
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Book Description

20 Nov 2008
In the wake of the Cold War and perestroika, the New Russia is finding its place in the global world. No longer a superpower, but still a nation with great influence, Russia remains an enigmatic and mysterious land. Like earlier editions, the new fourth edition of From Nyet to Da illuminates the dynamics of traditional Russian culture in the framework of contemporary events. With a new preface, a discussion of the political climate in light of the March 2008 elections and updates and revisions throughout, From Nyet to Da enlightens readers about virtually every aspect of Russian life, covering social and interpersonal skills as well as the underlying cultural assumptions and values of the Russian people. Business executives, educators, students, governmental or nongovernmental officials will gain new insights from this sympathetic yet even-handed treatment of the Russian people. Richmond has a talent for objective, clear and balanced writing. He weaves Russian cultural behavior with historical reference and modern-day anecdotes in such a way as to make learning about these fascinating and passionate people an enjoyable experience.

Product details

  • Paperback: 168 pages
  • Publisher: Intercultural Press Inc.,U.S.; 4th edition (20 Nov 2008)
  • Language: English
  • ISBN-10: 1931930597
  • ISBN-13: 978-1931930598
  • Product Dimensions: 22.6 x 15.2 x 1.8 cm
  • Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,255,767 in Books (See Top 100 in Books)

More About the Author

Yale Richmond, a specialist in intercultural communication, served 30 years in the U.S. Foreign Service with postings abroad as a cultural or information officer in Germany, Laos, Poland, Austria, and the Soviet Union. During the detente years of the 1970s, he was Director of the Office of Soviet and East European Exchanges in the Bureau of Educational and Cultural Affairs, U.S. Department of State. He retired in 1979 as a Deputy Assistant Director for Europe, U.S. Information Agency.

After retirement, he served three years as a Staff Consultant to the Commission on Security and Cooperation in Europe (U.S. Congress), and eight years as a Senior Program Officer with the National Endowment for Democracy which gives grants to non-governmental organization around the world in support of democracy. In 1983, he was a member of the U.S. delegation to the Madrid review meeting of the Conference on Security and Cooperation in Europe.

Mr. Richmond is a graduate of Boston College from which he received a Bachelor of Science degree in 1943; and Columbia University, Master of Arts in History (East European), in 1957.

Product Description

Review

This is the ideal book for the foreigner who seeks to understand why Russia is and is not just like other European countries. It is an insightful look at how Russian geography, culture and history have combined to create the always hard to understand country that Russia is today. This is especially helpful for travelers on their way to Russia. --Marshall I. Goldman, Davis Center for Russian and Eurasian Studies Harvard<br /><br />Yale Richmond, with decades of experience in Russia and the Soviet Union, has updated his practical guide for understanding Russia for today's perplexing times. From Nyet to Da usefully sums up age-old assessments of Russian character in lively and anecdote-filled prose; these are the basis for practical suggestions meant for student, businessperson, and tourist alike. --David Engerman, Associate Professor of History, Brandeis University<br /><br />Yale Richmond has assembled a remarkable series of insights, based on decades of intimate personal work with Russians. His intelligence and wit, combined with knowledge drawn from many different fields, will be extraordinarily useful to anyone seeking work, negotiations, or any kind of productive, sympathetic contact with the enormous and profound culture which is Russia. He also knows how to tell a fascinating story. --Irwin Weil, Professor of Russian and Russian Literature, Northwestern University, and a 48-year veteran of USA-USSR/Russia Cultural Exchange

Yale Richmond, with decades of experience in Russia and the Soviet Union, has updated his practical guide for understanding Russia for today's perplexing times. From Nyet to Da usefully sums up age-old assessments of Russian character in lively and anecdote-filled prose; these are the basis for practical suggestions meant for student, businessperson, and tourist alike. --David Engerman, Associate Professor of History, Brandeis University

Yale Richmond has assembled a remarkable series of insights, based on decades of intimate personal work with Russians. His intelligence and wit, combined with knowledge drawn from many different fields, will be extraordinarily useful to anyone seeking work, negotiations, or any kind of productive, sympathetic contact with the enormous and profound culture which is Russia. He also knows how to tell a fascinating story. --Irwin Weil, Professor of Russian and Russian Literature, Northwestern University, and a 48-year veteran of USA-USSR/Russia Cultural Exchange

About the Author

Yale Richmond, a former U.S. Foreign Service Officer, worked on U.S.-Soviet exchanges for more than twenty years, including a tour of duty as Counselor for Press and Culture in the American Embassy in Moscow. Yale Richmond is also the author of From Da to Yes: Understanding the East Europeans, and Into Africa.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
By Samuel
Format:Paperback|Verified Purchase
I bought this book coming from a Russian background (though not living in Russia) and wanting to see if a lot had changed in the way people behaved in general between the older generation and the new Russia. From the first chapter I had to raise an eyebrow ... of course you would expect some stereo-typing in a book aimed at explaining how people behave in a particular culture but I honestly did not realise it would be this bad! The peasants communities the writer constantly refers back to as the roots for peoples behaviour might still apply in some backwaters in the Urals or Siberia but I would not recommend any businesman(woman) that travels to any of the big cities to deal with people as if they are narrowminded peasants. I think their business deal will be in the water very quickly!
Also this book is shockingly outdated. The title (and date of print) gives a feeling that it allows you understand how to make your way through the new Russia yet it has a whole chapter on how to deal with the KGB!?! Surely anyone who just sat next a newspaper (did not even have to read it) in the early 90's knows the KGB is an institution of the past and has been split up and replaced with various other institutions of authority (like the FSB).
I read the rest of the book ... no longer to learn something new ... but to have a good laugh.
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Amazon.com: 3.9 out of 5 stars  7 reviews
11 of 11 people found the following review helpful
3.0 out of 5 stars Mostly acurate, but too gloomy 20 Oct 2008
By Anna Ulanova - Published on Amazon.com
Format:Paperback|Verified Purchase
I am a first generation Russian immigrant - grew up in Russia and Ukraine and came to US at the age of 23 in 2003. I bought this book to find some articulations of what I have experienced, I need it for one of my classes in grad school.

I started reading last night and almost got all the way through, what I can tell you at this point is - the author seems credible. I was offended by some of the things and some I feel were exaggerated... Overall, most of it sounds true for describing my grandparents, younger generations are a lot more westernized, living in a fast-paced world where everyone has to work for themselves and stay afloat in the global economy. If you are planning a trip to Russia, definitely read the book and you'll be more relaxed once you get there. Expect the worst, but hope for the best! :)

I also bought The Russian Way because they offered me a deal if I buy both, which is a great disappointment. From Nyet to Da is a lot more informed and experience based than The Russian Way, has a better tone and is a lot more interesting to read
2 of 2 people found the following review helpful
4.0 out of 5 stars Great beginning for understanding Russia 29 Mar 2009
By Thom Mitchell - Published on Amazon.com
Format:Paperback|Verified Purchase
Of course a single book can't adequately prepare anyone for the experience that is Russia but this book is a good place to start. This book was required reading for a course prior to traveling to St. Petersburg, Russia and it effectively provides insights into the cultural mind and thought of Russians, and Russia in general, which most history books do not. My experiences in Russia echoed many of the themes in this book

My only issue is that a bit too much of the material is drawn from Soviet times and Russia today - especially for those under 30 - is a very different place.
1 of 1 people found the following review helpful
3.0 out of 5 stars How different is this from the 3rd edition 5 Dec 2010
By JJ - Published on Amazon.com
Format:Paperback
I read the 3rd edition prior to moving to Russia to work for a Russian company and found it extremely interesting. I reread it a month ago after having lived here for almost 2 years and found it woefully out of date. I negotiate every day in one way or another with Russians who are direct or indirect representatives of the Russian government and found that the book took a far too rosy view of what it's like to negotiate with them. Much better is a book called Russian Negotiating Behavior. Is the 4th edition any more relevant and up to date than the 3rd edition?
1 of 1 people found the following review helpful
4.0 out of 5 stars Informative 27 May 2009
By Colette Davison - Published on Amazon.com
Format:Paperback
I purchased this book to learn more about Russian culture. I am currently enrolled in a Russian language course this summer, that will also focus on the cultural aspects of Russia. This book was informative and I especially appreciated the historical accounts. I do believe that an American's perspective is always going to be a tad bit biased and negative in regards to Russia, so I do not consider this book the "bible" so to speak on Russia. That said I realize the author acquired much experience in regards to Russian relations and business dealings. I would like to have read a little more about the personal relationships, one on one, with Russians.

I would recommend this book to anyone wanting to learn more about Russia.
4.0 out of 5 stars Engaging, User-Friendly, and Affordable 1 May 2014
By ken sager - Published on Amazon.com
Format:Paperback
Yale Richmond brings his extensive experience with Russians as a Foreign Service Officer to this dense but light little book. Richmond’s book discusses a vast array of topics including, but not limited to, Russia’s size and geography, and their role in shaping the Russian mindset; religious and ethnic divisions; the tendency toward inconsistencies and extremes; gender roles; revolution; bureaucracy; organized crime; alcohol and toasting; negotiations; and personal relations.

The material could easily become tedious, but Richmond writes with a freshness and clarity that keep this book inviting to read, even as he discusses drier subjects like Russian bureaucracy. He includes numerous anecdotes, quotations, and sayings that help to illuminate the point at hand, and the information goes down easily as a result.

I was required to purchase the fourth edition (2009) of this book for a course on Russian culture. I am not Russian, so I cannot speak as to how accurate or up-to-date the information is, hence the four stars. However, this book was a straightforward, enjoyable, and informative read. I wish I could say the same for all of my textbooks. The icing on the proverbial cake is that this book cost less than $30 at the school bookstore, which is a bargain (and a relief) as textbooks go. This is the one book that I will not be selling back at the end of the semester. This one’s a keeper!
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