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From Lincoln to LinkedIn: The 55-Minute Guide to Social Communication or Why Social Media has [tweet] All to Do With New Technology and Everything to do With Timeless Principles of Word of Mouth) Paperback – 28 Feb 2011


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Product details

  • Paperback: 108 pages
  • Publisher: Verb Publishing Ltd (28 Feb. 2011)
  • Language: English
  • ISBN-10: 0956467229
  • ISBN-13: 978-0956467225
  • Product Dimensions: 14.8 x 0.6 x 21 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 1,177,959 in Books (See Top 100 in Books)

More About the Author

MIKE KLEIN is a member of the COMMSCRUM blogging ensemble and author of THE INTERSECTION, an occasional blog focusing on the connection between political,
social, networked and corporate communication (intersectionblog.wordpress.com.

He has a small private consulting practice and is currently based in Copenhagen, where he's addressing the challenge of introducing social communication principles into a traditional comms environment at a major oil company. His other corporate communication roles included the merger of easyJet and Go Airlines in the UK, the UK launch of Digital Cable Television, and two efforts with US-based organisations which yielded Dilbertesque levels of frustration, but also enough blinding insights with which to move into the realm of authorship.

Prior to getting involved with corporate internal communications in 1997, while an MBA student at London Business School, Mike managed political campaigns for a variety of legislative, judicial and referendum campaigns throughout the Southern and Western United States. He is also former communication director of the National Jewish Democratic Council in the United States. Mike is a member of the European Association of Communication Directors, the International Association of Business Communicators, and the Council of Communications Management, a leading US-based organisation of strategic corporate communicators.

Mike is also a militant supporter of Tottenham Hotspur Football Club, a graduate of the University of Wisconsin, an active member of Democrats Abroad and a holder of US and British Passports.

Customer Reviews

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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Rachel Miller on 2 Jun. 2011
Format: Paperback
I always find it helpful to read a thorough review so thought I'd share my thoughts on From Lincoln to LinkedIn here.

The book is billed as being for Corporate Communicators, Change Leaders, CEOs, and Social Media `Experts'. I would also add HR professionals to that list. Like social media, the idea of social communication isn't new and I found the clarity and straight-forward explanations peppered throughout the book guided me through and kept underlining the difference. It is 93 pages long so completely possible to read in 55 minutes.

Instead of being packed full of tips on how to use Twitter, which most books in the similar ilk seem to have, and which would not be appropriate here, Klein's book focuses on the `real social networks' already at play within organisations and communities, and on those that can be created to support new initiatives and agendas.

I found the most important element that helps set this book apart is the fact that it makes the distinction between social communication and social media and that the key word in those terms - social - is the path to success. Setting aside all the gadgets, theories and noise that is around, I think the author cuts through it all to peel back the layers to the core; social communication, and simpler than that, the effectiveness of using word of mouth to deliver change and communicate with those around you. Having said that, it does offer useful ideas on how to use LinkedIn to identify the tribes within organisations.

What struck me was the no nonsense stance. I found the content drew me in and I ended up reading it twice. The second time was even better. During the first reading I was nodding along and wanting to see what was next, whereas during the second reading I took much more detail onboard.
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2 of 2 people found the following review helpful By The Engager on 23 Jun. 2011
Format: Paperback
Having worked with Mike at SDL, it has been interesting to see his journey from people-centred-change-internal-comms-consultant, through to sector-spanning frontline engagement specialist and windmill-charging catalyst.

Mike neatly and cleverly combines some astute systems thinking, with provocatve behavioural theory (his tribal thread)in this very digestable book.

The beauty of his approach is that it all comes from practical, first-hand experience on the international communications front line.

I've been known to bang on about the importance of the integrationist agenda i.e. building brands from the inside out by uniting marketing/comms and hr to keep the promises made to multiple stakeholder groups. No surprise then that I found Mike's tribal thread quite compelling.

As he implies, despite the deep-seated urge for people to create gangs and boundaries, now more than ever, "funtional units" certainly need to come together for the greater good. Perhaps awareness and a common goal is the first stage on that journey.

For me, the most pleasant surprise in "From Lincoln" is that it re-claims social media from the "tech-heads".

Frustrated by the unhelpful obsession with electronic media, I had the dubious pleasure of coining the phrase "Facebook will never replace Facetime". I'm glad to see both poles represented here.

Having worked on the communication coalface throughout its evolution (in fact he comes from a line of professional communicators), Mike is one of the few people who can bridge the profession from virtual genesis to the latter-day technical obsession and hype. He's embraced it, yet clearly has a sensible sense of perspective about it.
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2 of 2 people found the following review helpful By Liam FitzPatrick on 1 Aug. 2011
Format: Paperback
If you want a book that tells you how to integrate Twitter with YouTube and link to Facebook, then this isn't the book for you.

If you want to challenge your thinking about how social communication matters then this book gives real pause for thought.

It's written in a really light style and a fast read; laying out some central ideas in a straightforward way.

I predict that there will be lots of comms managers buying this book for their bosses when they hear the magic words "we need a social media strategy...".

Liam
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2 of 2 people found the following review helpful By MR B S COLES on 30 Jan. 2013
Format: Paperback Verified Purchase
Struggling to get you organisation "socialised"? Talk to the business and do it with the help of Mike's book.

Stop talking technology, start talking a language that makes sense - if you can ingest the wisdom from this book, then you stand a chance to bring your internal comms into the 21st century.

I'm keeping this book close to hand so that whenever I get dragged down the path of fitting social technology to the business, I'll reach for these wise words.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 3 reviews
1 of 1 people found the following review helpful
Great use of infusing social communication tactics into the organization 14 Jun. 2011
By Bradley - Published on Amazon.com
Format: Paperback Verified Purchase
First off, I know Mike Klein from a few communication associations we belong to. Second, I have a big "man crush" on him because he is a man of the world and we think the same when it comes to the current "old world" of top-down and controlled messages.

Mike's work in "From Lincoln to Linkedin" is to focus on how a communication function should manage the perceived need for social communication tools within an organization. Mike draws from many subject matter experts in the field (Godin, Gladwell, etc.) and infuses his own experience from the communications role and politics (19th century style.)

A very good (and short) read for someone who wants to move away from "managing" communication and start identifying tribes and learn how to best communicate to them.
1 of 1 people found the following review helpful
Highly valuable insight in social network architectures 8 Jun. 2011
By Sylvain COTTONG - Published on Amazon.com
Format: Paperback
In times where the Web as well as traditional media submerge us with all the virtues and case studies about the use of social media as individuals, customers, employees and entrepreneurs, the basics of how social networks actually work are often neglected. Mike Klein's nice little compendium of how social networks and the different tribes within them are structured and live within organizations from a more sociological and psychological point of view helps to understand the fundamental dynamics that are highly valuable when designing social applications and communication systems.
1 of 1 people found the following review helpful
Great framework for change leaders 11 April 2011
By gmajor76 - Published on Amazon.com
Format: Paperback Verified Purchase
This book is a modest amount of money and an hour of your time well spent if you want a well-thought out and logical process to rolling out change in your organization. The lessons from the political campaign world are extremely valuable, because there is no higher-stakes communication effort than one that results in 50.1% market share or bust. Furthermore, the book's time-tested insights will still be valid years from now, when "social media" like twitter and facebook will be the butt of jokes for old people.
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