'A fantastic read and a marvel of economy. This is the kind of primer you want to slide under your boss's door' Cory Doctorow, Observer.
'An accessible guide to the internet, which covers the nine need-to-know ideas about its cultural significance. Naughton draws on more than two decades of study to explain how the internet works and the challenges and opportunities it will offer to future generations' The Times.
'As Naughton points out, most internet users are far more ignorant than they realise. His book is as useful to them as to neophytes' Mail on Sunday.
'From Gutenberg to Zuckerberg comes at a point when much of the traffic associated with desktop computers is migrating to mobile devices and cloud computing is a new thing. It helps those of us stuck in the old paradigm (or no paradigm at all) to catch up on what it all means' Glasgow Herald.
From the Back Cover
We've gone from regarding the Net as something exotic to something that we take for granted, like mains electricity or running water. Yet most people have no idea how the network functions, not any conception of its architecture; and few can explain why it has been - and continues to be - so uniquely disruptive in social, economic and cultural contexts. John Naughton has been thinking, arguing, lecturing and writing about the Net for over two and a half decades, and in From Gutenberg to Zuckerberg he has distilled the noisy chatter surrounding the internet's relentless evolution into nine accessible ideas. Take the long view: learning from Gutenberg. The Web is not the Net. For the Net, disruption is a feature, not a bug. Think ecology, not just economics. Complexity is the new reality. The network is now the computer. The Web is evolving. Copyrights and copywrongs: or why our Intellectual Property regime no longer makes sense. Orwell vs Huxley: the bookends of our networked future? From Gutenberg to Zuckerberg gives you a unique understanding of our networked information environment and an insight into the threats and opportunities that it offers for the future.