- Paperback: 192 pages
- Publisher: Financial Times/ Prentice Hall; 1 edition (29 Oct 2010)
- Language English
- ISBN-10: 0273744054
- ISBN-13: 978-0273744054
- Product Dimensions: 23.2 x 15.4 x 1.6 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 189,940 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
Shortlisted for the CMI Management Book of the Year, Innovation and Entrepreneurship Category
Award-winning entrepreneur, Celia Gates, shows you how to build a profitable business from your idea, from patenting and prototyping and marketing to sales.
This book offersadvice about business start-ups based on products as well as services. It takes you through prototyping and protecting your idea, in addition to covering all the areas you would usually find in a business start-up book, including raising finance, business planning, sales and marketing etc.
Based on the author’s own experience, it gives a realistic and honest understanding of the perils of setting up a business, combining practical advice with stories from the front line.
“If you are an Artist, Designer or Ideas Person looking to understand how a good idea can become a profitable business then this book will help you get off to a great start.”
Doug Richard, Dragon Investor, Founder of School for Start-ups
“Compelling insight and fantastic advice from someone who has been there and done it. I’d suggest this book as a must read for all would-be inventors.”
Jamie Oliver, freelance journalist (Financial Times, Daily Telegraph)
From the Back Cover
"Compelling insights and fantastic advice from someone who has been there and done it."
Jamie Oliver, freelance journalist (Financial Times, Daily Telegraph)
"... does a remarkable job in laying out the journey for creative people to follow and provides the knowledge to help turn brainwaves into successful businesses."
Bola Olabisi, Founder & CEO, Global Women Inventors & Innovators Network (GWIIN)
HOW TO MAKE YOUR START-UP DREAM A REALITY
You have a great idea and are inspired to start up a business on the back of it. But what should you do first and what are the most important things to know and do to get your business off the ground?
From Brainwave to Business is the book you need to get you moving and get you making money from your ideas. Wherever you are on your start-up journey, from creative brainstorming, to patenting and prototyping your ideas, to bringing them to market, this is your definitive guide to the actions you should take in order to be successful.
For more information, plus templates and checklists to get you started, and the opportunity to sign up for a regular mailing list for readers, go to www.FromBrainwaveToBusiness.comWhat are you waiting for? Take your first steps to start-up success now.
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews
Format:Paperback
`From Brainwave To Business' is an exceptional book written by an exceptional entrepreneur and inventor. Among her many industry accolades, its author, Celia Gates, was crowned European Female Designer of the Year in 2007 - and there's absolutely no doubt about it - Celia certainly knows her stuff.
Having read a dozen or so books on the subjects of entrepreneurship and inventing recently, I have absolutely no hesitation in recommending `From Brainwave To Business' to anyone who's ever had an idea for a new product (or brand) and would like nothing more than to see their invention `out there' in the marketplace. I can state quite categorically that this is the best book on getting your `brilliant idea' to market that I have read thus far.
Of course, having ideas is the easy part, some might say! But what to do with your `brilliant brainwave'?
For starters, is it viable? How should you protect your Intellectual Property? What if someone steals your idea? How can you raise funds for your business venture? How can you get your invention to market successfully and generate unlimited profits from your sales?
Celia leads us step-by-step through all these important points and so much more in this comprehensive guide, written in the most accessible language.
Right at the beginning, Celia explains that if she'd had this book before she set about inventing and launching her award-winning Doctor Cook range of ergonomic cookware, she would have saved herself around £94,000 in `costly mistakes.' That realisation alone is reason enough for every budding product-creator to invest in this brilliant and practical book.
So if you're an entrepreneur, inventor, or `ideas' person, with designs on creating 'the next big thing', do yourself a favour and bag a copy of `From Brainwave To Business' now. When you're in the process of launching your very own `brilliant brainwave' you'll be so glad you did!
Warmest wishes,
Jan Jordyn
Jordyn Brand Design
[...]
Having read a dozen or so books on the subjects of entrepreneurship and inventing recently, I have absolutely no hesitation in recommending `From Brainwave To Business' to anyone who's ever had an idea for a new product (or brand) and would like nothing more than to see their invention `out there' in the marketplace. I can state quite categorically that this is the best book on getting your `brilliant idea' to market that I have read thus far.
Of course, having ideas is the easy part, some might say! But what to do with your `brilliant brainwave'?
For starters, is it viable? How should you protect your Intellectual Property? What if someone steals your idea? How can you raise funds for your business venture? How can you get your invention to market successfully and generate unlimited profits from your sales?
Celia leads us step-by-step through all these important points and so much more in this comprehensive guide, written in the most accessible language.
Right at the beginning, Celia explains that if she'd had this book before she set about inventing and launching her award-winning Doctor Cook range of ergonomic cookware, she would have saved herself around £94,000 in `costly mistakes.' That realisation alone is reason enough for every budding product-creator to invest in this brilliant and practical book.
So if you're an entrepreneur, inventor, or `ideas' person, with designs on creating 'the next big thing', do yourself a favour and bag a copy of `From Brainwave To Business' now. When you're in the process of launching your very own `brilliant brainwave' you'll be so glad you did!
Warmest wishes,
Jan Jordyn
Jordyn Brand Design
[...]
Format:Paperback
This is an excellent guide book for a first time entreneur trying to take a good idea to market. Celia Gates succeeded in launching her own successful business without the advice in her book. She has successfully filled a gap in the market. I have recommended the book to clients of AQK Change Management Consultants Ltd, including Pollywood Ltd who are a pre-trading start up with innovative ideas for a material, which can replace steel, GRP and plastics and other products with heavy carbon use in their production. I recommend From Brainwave to Business to anyone who wants to convert their lightbulb moment into a great business.
Listmania!
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