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Product Description
Product Description
Thinking of starting a business? Chances are you will be excited by your ideas, but daunted by what might lie ahead. Most start-up guides make that feeling worse, by overloading you with complex, yet missing out the essentials that you really need to focus on to succeed.
From Acorns is a different kind of book. Free from jargon and full of practical tips from countless entrepreneurs, it’s the only guide that tells you exactly what you need to know – no frills, no complications.
In its second edition, this bestselling book now includes information not only for small start-ups, but for those with ambitious growth plans who need to plan big financial pitches, initiate and nurture large scale expansions, and, eventually, sell and move on to the next venture.
From Acorns is the no nonsense guide to starting a business – whether your plans or modest or on a grand scale, this book helps you get it right first time around.
From the Back Cover
“Fantastic! I wish this book was around when I started in business.”
Sir Tom Hunter
“This book could make you a fortune. Packed with tips, invaluable insights and sound advice.”
The Sunday Post
“The best book for starting your own business. It’s simple-to-read advice from someone who’s been and done it and got the T-shirt.”
Esquire magazine
Thinking of starting a business? Chances are you will be excited by your ideas, but daunted by what lies ahead. Most start-up guides make that feeling worse by overloading you with information, yet missing out the essentials you need to focus on to succeed.
From Acorns is different. Free from jargon and full of practical tips, wisdom and inspiration from countless entrepreneurs, it’s the only guide that tells you exactly what you need to know – no frills, no complications.
An instant bestseller on launch, From Acorns has helped countless people build brilliant businesses. Now in its second edition, it’s been expanded to include information for small start-ups and those with ambitious growth plans. Inside you’ll find:
- The entrepreneur’s Ten Commandments
- When to use crying as a negotiating technique
- Eleven ways to come up with a brilliant idea
- Make yourself a better entrepreneur in three exercises
- The Wizard of Oz school of marketing
- Slaying the dragons – how to win at pitches
- Ask the bride to dance – how to get a mentor
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Customer Reviews
In an interesting and easily readable manner it covers everything you need to consider in starting up and developing your business.
It is plainly written by a man who has been there, and yet I suspect that as Caspian is still a relatively young man it is all still fresh in his mind, contemporary, and very much the better for it!
It contains lots of useful advice, plenty of tips which you will want to mark and re-visit, relevant quotations and excerpts, and examples of how many modern-day mighty-oak businesses started out as acorns themselves.
I would go as far as to paraphrase Carlsberg and say that this is "probably the best book on starting up your own business that I have read!"
The authour is a serial entrepreneur and for that he has my respect but this is quite clearly a very basic... Read more
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