On the advice of a teacher I bought these for my son when he became interested in reading signs but still preferred to be read to and claimed he couldn't read. We would read them together: him a line, me a line. The characters and stories are very engaging, for both young and old, so one doesn't tire of them. Then after a couple of weeks of this, one day he picked up the book and read us a whole page, and within a week a whole story. Months later, they still remain his first choice to read to himself, and we have lots of fun laughing over the situations that Frog and Toad get into and out of, as they relate very well to a child's normal experiences (ice cream melting too fast, not wanting to get up in the morning) and form excellent non-moralistic talking points about situations, solutions and behaviour in general. I am now about to buy some more of the Arnold Lobel books and several parents at the school have borrowed from us, then bought their own, copies. There are some Americanisms in the books, but they don't get in the way of a story that British children can understand and come to love.