Presented in an identical format to Phaidon's previous Fruits, published in 2001, Fruits Too is a collection of Tokyo teenage street fashion portraits selected from Japan's premier street fanzine of the same title. Published every month by Shoichi Aoki, who is also the sole photographer for the magazine, Fruits was established in 1994 as a project to document the growing explosion in street fashion within the suburbs of Tokyo. Over the last decade the magazine has grown to cult status and is now avidly followed by thousands of Japanese teenagers who also use the magazine as an opportunity to check out the latest styles and trends. The average age of those kids featured in the magazine is between 12 and 18 years old. Most of the clothes that they wear are a combination of high fashion - Vivienne Westwood is a keen favourite - and homemade ensembles which when combined together create a novel if not hysterical combination. This latest publication of the best of Fruits will follow the original Phaidon publication by including translations of the various Japanese captions that were originally attached to the photographs that list the name, age and clothing of each person photographed.
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About the Author
Shoichi Aoki (b.1955) is a leading publisher and photographer of street fashion in Japan. He is the editor of popular fashion magazines such as Street, Fruits, and Tune. In 1997 he established his much acclaimed Fruits magazine that to this day records and celebrates the freshness of Japanese street fashion.
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Most Helpful Customer Reviews
13 of 13 people found the following review helpful
By T.J.
Format:Turtleback
This book may have very few words written inside it, but to me it says a lot. The pictures are of the highest quality and you can read it over and over again and notice new things everytime, there are so many variations inside, and none of these pictures are themed towards, goths, punks, preps, tradional, gothic lolita or any other trend. Perfect for brightening up your bookshelf and your outlook on fashion.
14 of 15 people found the following review helpful
Format:Turtleback
There's no denying this book's quite expensive for what it is, and as someone who's not used to forking out for books with virtually no words (call me a peasant - English Literature Student habits are hard to kick!), it was a bit of a strange experience to find myself lusting so much after it.
Essentially, it's just a bunch of photos of random Japanese kids - so why is it so special and worth spending 19.00 a throw on?
And my answer? Because I guarantee you'll NEVER have seen anything like what these kids are wearing! It's like Vivienne Westwood meets The Muppets on an acid trip. The sheer detail, colour, creativity of the outfits and the don't-give-a-f**k COOLNESS with which they're worn will inspire you. And the tiny blurbs at the bottom where each fashionista says a bit about themselves and their style are frankly hilarious (Answers to 'What's your current obsession?' range from 'happiness' to 'the line on my head' and 'MMMM' (???) )
Recommended for those of a Punk, Emo, possibly Goth, Electroclash or Hippy persuasion. Mainstream Marks-and-Spencer conservatives won't touch this with a bargepole, whilst Aristo-Goths and Lolitas should probably wait for the up-and-coming sister book, 'Gothic and Lolita', and get that instead.
Overall, I think you've got to be quite into creative fashion to justify buying this book - virtually anyone would find it mildly entertaining to flick through in a bookshop, but you'd probably need to be quite into colourful/DIY fashion yourself if you're going to permanently keep it around your house for reference and inspiration.
In years to come, I hope I'll still appreciate this book - it says a lot about being a teenager.
Essentially, it's just a bunch of photos of random Japanese kids - so why is it so special and worth spending 19.00 a throw on?
And my answer? Because I guarantee you'll NEVER have seen anything like what these kids are wearing! It's like Vivienne Westwood meets The Muppets on an acid trip. The sheer detail, colour, creativity of the outfits and the don't-give-a-f**k COOLNESS with which they're worn will inspire you. And the tiny blurbs at the bottom where each fashionista says a bit about themselves and their style are frankly hilarious (Answers to 'What's your current obsession?' range from 'happiness' to 'the line on my head' and 'MMMM' (???) )
Recommended for those of a Punk, Emo, possibly Goth, Electroclash or Hippy persuasion. Mainstream Marks-and-Spencer conservatives won't touch this with a bargepole, whilst Aristo-Goths and Lolitas should probably wait for the up-and-coming sister book, 'Gothic and Lolita', and get that instead.
Overall, I think you've got to be quite into creative fashion to justify buying this book - virtually anyone would find it mildly entertaining to flick through in a bookshop, but you'd probably need to be quite into colourful/DIY fashion yourself if you're going to permanently keep it around your house for reference and inspiration.
In years to come, I hope I'll still appreciate this book - it says a lot about being a teenager.
14 of 16 people found the following review helpful
By Kuma Chan
Format:Turtleback
In a single word - YES !!!
I got the first book from the Japanese festival in Selfridges a few years ago + a copy for a like minded friend [As buying individual issues of the Mag is pretty expensive] Not since Ai Yazawa's "Gokinjo Monogatari" [Neighborhood stories] Anime + Manga series has so much FASHION ACTION been pressed between 2 book covers, BUY 'Fresh FRUiTs' and then throw out every bit of clothing you own as you realise how bland and unimagitive it is by comparison !!
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Most Recent Customer Reviews
5.0 out of 5 stars
Kawaii desu
Curious, hilarious and kooky set in rose-tinted plastic box. It may seem that some of these pictures have been staged, but from first hand experience I know this is not the case. Read more
Published 9 months ago by Pilipala
4.0 out of 5 stars
Fresh Fruits
A good book for a flick through for inspiration. Not much text, but some funny anecdotes on the purposes of the outfits and current obsessions of the people in the book. Read more
Published on 31 Jan 2008 by NUROBYN
5.0 out of 5 stars
I know its gonna be great!
Hey, i got fuits from a book stool at my college, having never herd of it before i just had to buy it because it looked so cool and it was such an inspiration, since treating... Read more
Published on 2 April 2006 by "chloesmith76"
5.0 out of 5 stars
Just as good as the first...
Thanks to my art teacher I have discovered the world of FRUITS!!
This book, is very interesting, there are many different variations going on inside, so much to see, it almost... Read more
Published on 18 Jan 2006 by T.J.
5.0 out of 5 stars
Fresh FRUiTS!
YES! I can't wait for this book! Being the biggest fan of Japanese culture/anime/fashion in the UK, I naturally had to purchase the first FRUiTS book the day it came out. Read more
Published on 26 April 2005 by Georgie P, age 19
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