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Fresh Fruits [Turtleback]

Shoichi Aoki
4.9 out of 5 stars  See all reviews (8 customer reviews)
Price: 19.95 & FREE Delivery in the UK. Details
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Book Description

5 Jun 2005
Following on from the enormous success of Fruits, Fresh Fruits features the latest from Tokyo based Fruits Magazine. Fresh Fruits uncovers how street fashion has changed in the downtown districts of Tokyo as seen through the eye of Japanese fashion photographer Shoichi Aoki. Sublime in its simplicity, Fresh Fruits captures the strange and often 'surreal' fashion sense of Japanese teenagers

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Frequently Bought Together

Fresh Fruits + Fruits + Gothic and Lolita
Price For All Three: 55.86

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  • Fruits 19.95
  • Gothic and Lolita 15.96

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Product details

  • Turtleback: 272 pages
  • Publisher: Phaidon Press Ltd (5 Jun 2005)
  • Language: English
  • ISBN-10: 0714845108
  • ISBN-13: 978-0714845104
  • Product Dimensions: 22.4 x 16.3 x 2.3 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 142,599 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Product Description


'scrupulous attention to detail ... a jolly homage to innovation and the teen dreams of Japan.' The Daily Telegraph 'bright, wild and eccentric' Amateur Photographer 'vibrant and fascinating' The Guardian 'a playful riot of candy-colored, eye-catching ensembles, creatively blending hand-modified designer-label items with T-shirts and thrift-shop finds.' The New Yorker

About the Author

Shoichi Aoki (b.1955) is a leading publisher and photographer of street fashion in Japan. He is the editor and sole photographer of the prime popular fashion magazines Street, Fruits and Tune. Fruits magazine originated in 1997 and to this day records and celebrates the vibrancy of Japanese street fashion. It all began when his eye was caught by two girls on a street corner outside his office, doing nothing in particular, in tartan duffle coats. His impulse was to take their picture: the result became Fruits. Aoki's uniqueness is revealed by his sensitive eye for individuality and for the contagious intensity of cult status. His creation of Fruits captured the essence of a surging eruption in street fashion in Harajuku, Tokyo, whilst also fuelling it. He created a new niche: a forum for identity formation, transformation and affirmation in the avant-garde fashion-world of Tokyo. In turn, he has immortalized the bold details of teenage reality, and the bright colours of teenage expression and escapism. Culminating in Fresh Fruits, he exposes with force the energy of self-perception and self-definition: a concept with which anyone can identify. This unprecedented surge is in perpetual re-invention, yet his images attain timeless insight.

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Customer Reviews

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4.9 out of 5 stars
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Most Helpful Customer Reviews
13 of 13 people found the following review helpful
5.0 out of 5 stars Exciting and unique 18 Jan 2006
By T.J.
This book may have very few words written inside it, but to me it says a lot. The pictures are of the highest quality and you can read it over and over again and notice new things everytime, there are so many variations inside, and none of these pictures are themed towards, goths, punks, preps, tradional, gothic lolita or any other trend. Perfect for brightening up your bookshelf and your outlook on fashion.
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14 of 15 people found the following review helpful
5.0 out of 5 stars Fashion like Vivienne Westwood meets The Muppets. 22 April 2007
There's no denying this book's quite expensive for what it is, and as someone who's not used to forking out for books with virtually no words (call me a peasant - English Literature Student habits are hard to kick!), it was a bit of a strange experience to find myself lusting so much after it.

Essentially, it's just a bunch of photos of random Japanese kids - so why is it so special and worth spending 19.00 a throw on?

And my answer? Because I guarantee you'll NEVER have seen anything like what these kids are wearing! It's like Vivienne Westwood meets The Muppets on an acid trip. The sheer detail, colour, creativity of the outfits and the don't-give-a-f**k COOLNESS with which they're worn will inspire you. And the tiny blurbs at the bottom where each fashionista says a bit about themselves and their style are frankly hilarious (Answers to 'What's your current obsession?' range from 'happiness' to 'the line on my head' and 'MMMM' (???) )

Recommended for those of a Punk, Emo, possibly Goth, Electroclash or Hippy persuasion. Mainstream Marks-and-Spencer conservatives won't touch this with a bargepole, whilst Aristo-Goths and Lolitas should probably wait for the up-and-coming sister book, 'Gothic and Lolita', and get that instead.

Overall, I think you've got to be quite into creative fashion to justify buying this book - virtually anyone would find it mildly entertaining to flick through in a bookshop, but you'd probably need to be quite into colourful/DIY fashion yourself if you're going to permanently keep it around your house for reference and inspiration.

In years to come, I hope I'll still appreciate this book - it says a lot about being a teenager.
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14 of 16 people found the following review helpful
Format:Turtleback|Verified Purchase
In a single word - YES !!!
I got the first book from the Japanese festival in Selfridges a few years ago + a copy for a like minded friend [As buying individual issues of the Mag is pretty expensive] Not since Ai Yazawa's "Gokinjo Monogatari" [Neighborhood stories] Anime + Manga series has so much FASHION ACTION been pressed between 2 book covers, BUY 'Fresh FRUiTs' and then throw out every bit of clothing you own as you realise how bland and unimagitive it is by comparison !!
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1 of 1 people found the following review helpful
4.0 out of 5 stars Fresh Fruits 31 Jan 2008
A good book for a flick through for inspiration. Not much text, but some funny anecdotes on the purposes of the outfits and current obsessions of the people in the book. A lot of the styles are generally unwearable everyday, but a good magazine style book. Very inspirational, not just the clothes but the hair styles and makeup. Leave it on a able when your friends come around to seem knowledgable and colourful-its a very eye-grabbing book!
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