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Product Description
Presented in an identical format to Phaidon's previous Fruits, published in 2001, Fruits Too is a collection of Tokyo teenage street fashion portraits selected from Japan's premier street fanzine of the same title. Published every month by Shoichi Aoki, who is also the sole photographer for the magazine, Fruits was established in 1994 as a project to document the growing explosion in street fashion within the suburbs of Tokyo. Over the last decade the magazine has grown to cult status and is now avidly followed by thousands of Japanese teenagers who also use the magazine as an opportunity to check out the latest styles and trends. The average age of those kids featured in the magazine is between 12 and 18 years old. Most of the clothes that they wear are a combination of high fashion - Vivienne Westwood is a keen favourite - and homemade ensembles which when combined together create a novel if not hysterical combination. This latest publication of the best of Fruits will follow the original Phaidon publication by including translations of the various Japanese captions that were originally attached to the photographs that list the name, age and clothing of each person photographed.
About the Author
Shoichi Aoki (b.1955) is a leading publisher and photographer of street fashion in Japan. He is the editor of popular fashion magazines such as Street, Fruits, and Tune. In 1997 he established his much acclaimed Fruits magazine that to this day records and celebrates the freshness of Japanese street fashion.
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Most Helpful Customer Reviews
12 of 12 people found the following review helpful:
5.0 out of 5 stars
Exciting and unique,
By T.J. "Romance novel addict" (England, West Yorkshire) - See all my reviews
This review is from: Fresh Fruits (Turtleback)
This book may have very few words written inside it, but to me it says a lot. The pictures are of the highest quality and you can read it over and over again and notice new things everytime, there are so many variations inside, and none of these pictures are themed towards, goths, punks, preps, tradional, gothic lolita or any other trend. Perfect for brightening up your bookshelf and your outlook on fashion.
13 of 14 people found the following review helpful:
5.0 out of 5 stars
Fashion like Vivienne Westwood meets The Muppets.,
By
This review is from: Fresh Fruits (Turtleback)
There's no denying this book's quite expensive for what it is, and as someone who's not used to forking out for books with virtually no words (call me a peasant - English Literature Student habits are hard to kick!), it was a bit of a strange experience to find myself lusting so much after it.Essentially, it's just a bunch of photos of random Japanese kids - so why is it so special and worth spending 19.00 a throw on? And my answer? Because I guarantee you'll NEVER have seen anything like what these kids are wearing! It's like Vivienne Westwood meets The Muppets on an acid trip. The sheer detail, colour, creativity of the outfits and the don't-give-a-f**k COOLNESS with which they're worn will inspire you. And the tiny blurbs at the bottom where each fashionista says a bit about themselves and their style are frankly hilarious (Answers to 'What's your current obsession?' range from 'happiness' to 'the line on my head' and 'MMMM' (???) ) Recommended for those of a Punk, Emo, possibly Goth, Electroclash or Hippy persuasion. Mainstream Marks-and-Spencer conservatives won't touch this with a bargepole, whilst Aristo-Goths and Lolitas should probably wait for the up-and-coming sister book, 'Gothic and Lolita', and get that instead. Overall, I think you've got to be quite into creative fashion to justify buying this book - virtually anyone would find it mildly entertaining to flick through in a bookshop, but you'd probably need to be quite into colourful/DIY fashion yourself if you're going to permanently keep it around your house for reference and inspiration. In years to come, I hope I'll still appreciate this book - it says a lot about being a teenager.
13 of 15 people found the following review helpful:
5.0 out of 5 stars
'Point of Fashion'- FRUiT-y HARAJUKU FASHION ACTION !,
This review is from: Fresh Fruits (Turtleback)
In a single word - YES !!!I got the first book from the Japanese festival in Selfridges a few years ago + a copy for a like minded friend [As buying individual issues of the Mag is pretty expensive] Not since Ai Yazawa's "Gokinjo Monogatari" [Neighborhood stories] Anime + Manga series has so much FASHION ACTION been pressed between 2 book covers, BUY 'Fresh FRUiTs' and then throw out every bit of clothing you own as you realise how bland and unimagitive it is by comparison !!
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