bought two FCUK watches for my grandson to chose one, with the other to go back. he chose the other one but I tried this on my own wrist and thought it looked rather good so decided to keep it, especially at the low price paid for it. chunky, bold, with a big face and some style (the watch, that is). With a good strong, deliberately slightly ''unfinished'' looking leather strap this watch is, i would guess, targeted at the 20-35 age group, casual wear, outdoor type and going out for the night person. had it for a month now and keeps excellent time.