This is a really enjoyable way to learn French. It is great for acquiring a basic vocabulary which is one of the main problems faced by a beginner such as myself. There are helpful suggestions for learning some of the basic grammar as well. The author Michael Gruneberg is justifiably excited about his method and it made me wonder why this is not used in schools. I believe it would significantly improve foreign language learning and teaching outcomes. How it works is by inviting the learner to form a picture in the mind. For example the French for hen is poule, so you picture a hen sitting in a pool. You are also taught the gender of the words by associating with a masculine image, a boxer, or a feminine image, a bottle of perfume. Poule is 'la poule' so you are asked to imagine a hen pecking a bottle of perfume. The actual words are taught first and then the gender is taught afterwards. I am sure the author has thought all this out carefully but I would prefer it if he had taught the gender along with the word at the same time rather than going back to it later. My reason for suggesting this is that the human mind is restless and tends to fill in the gaps for itself. What I mean is that when I am introduced to a word I automatically start to think about its gender and in French this is often little better than 50% chance of being the correct gender! To summarise however, this is a way of learning French that is fun and most importantly, it actually works for a change!