Its 2005, the Rifles enter a music scene bristling with guitar pop with their 7 inch single Peace and Quiet. And it was evident from that point on that they would outlast many of their peers.
Well, no, actually. Truth is they were just one of many bands trying to stand out in an oversaturated scene. Skip ahead to 2011 and they are still here however. Their previous output has admittedly shown increasing promise, and Freedom Run is their best outing yet.
Yes it has harmonies ('Coming Home'), it has strings ('Tangled Up In Love'), and pianos ('Long Walk Back'), and skyscraper guitars ('Sweetest Thing'). They move beyond the Jam model. In this sense Freedom Run is not unlike Falcon by the Courteeners.
But what I like most about this album is an overall feeling of contentment. Gone are the angsty songs about failing relationships and disillusionment, replaced with relaxed songcraft. The walls aren't crashing around them anymore, nor are they looking for something else. Its sounds like they have found that all elusive peace and quiet, and are happy to be there.
It is difficult to see where the band will go from here - they don't seem to be threatening the mainstream (although 'Falling' does scream advert!) and there can't be that much more to say. But it is nice to know the Rifles don't seem to feel they have anything to prove to anyone, and if this is their last album, then its a very fine happy ending.
Picks: 'Long Walk Back', 'Tangled Up In Love', 'Falling'