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Free Stuff Everyday [Paperback]

Mike Essex
3.8 out of 5 stars  See all reviews (31 customer reviews)
RRP: 7.23
Price: 6.92 & FREE Delivery in the UK on orders over 10. Details
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Book Description

30 Sep 2011
From cosmetics to gadgets, food to fashion, Mike Essex is an expert at convincing brands big and small to send him freebies. Free Stuff Everyday is Essex's simple step by step guide on how you can do this too. He also details why this is great for brands and how they can build their relationships with customers by giving stuff away. Whether you're a curious consumer, or a brand looking for PR, Essex has a solution for everyone. Free Stuff Everyday is a simple guide for anyone interested in free stuff, with 90 examples, all from his own experience.


Product details

  • Paperback: 128 pages
  • Publisher: Lotus Publishing (30 Sep 2011)
  • Language: English
  • ISBN-10: 1905367341
  • ISBN-13: 978-1905367344
  • Product Dimensions: 22.9 x 15.5 x 1 cm
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Bestsellers Rank: 1,114,740 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Mike Essex is the author of the Tethered Twins trilogy of dystopian fiction and the Free Stuff Everyday guide. He has also appeared in BBC News, The Guardian, TIME, USA Today, ABC News and many more.

You can learn more about Mike at mikeessex.co.uk or Koozai.com where he works as Online Marketing Manager.

Product Description

About the Author

Essex has over five years experience of getting freebies, and has been nicknamed 'Freebieman' from his expertise. He has been interviewed on BBC News, the Times, ABC News, USA Today and more, sharing his secrets as the master of free stuff.


Customer Reviews

Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Excellent! 5 Jan 2013
Format:Kindle Edition|Verified Purchase
I downloaded this on a friend's recommendation and I'm so glad I did! I am about to start reviewing products and services on a blog to help people with breast cancer. Whilst I have a great deal of experience in writing reviews, I had no idea where to start when it came to asking for freebies. This book is packed with useful information on how to achieve this and has proved invaluable in helping get me started. Thank you Mike!
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3 of 3 people found the following review helpful
By Simon R
Format:Paperback
Ill admit when I first saw the title of this book I was slightly skeptical about the concept of getting stuff for free. This is because most the free stuff or freebies (on the web at least) tend to be small, low value items such as mouse mats, pens or a food sample of some sort. If you search "free stuff" online these are the kinds of items that you will invariably be offered on free stuff websites.

However Mike's book shows that you can get big ticket and more desirable stuff for free as well, you just have to put more effort in and think about how to get a company to donate to you one of their products. The author claims he got his entire Christmas paid for one year, including presents which is quite incredible when you think about it. The book outlines various tactics for getting stuff for free some of which are more complex than others. Depending on the amount of effort you want to put in, it seems there really is no limit to what you can get. One of things I like about the book is that it outlines the pitfalls of getting free stuff mentioning lots of things you should avoid, showing that the author really does not want you to make the same mistakes he has.

Overall a fascinating read, if you have got the time and inclination to get stuff for free then this is an invaluable "how to" guide.
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9 of 10 people found the following review helpful
5.0 out of 5 stars Genuinely inspired blagger! 4 Oct 2011
Format:Paperback
I recently purchased and read "Free Stuff Everyday" and am genuinely impressed with what it has to say. Everyone is looking for free stuff and rather than the usual rip-off's and scams you get this book tells you honest ways to get free stuff from pretty much anywhere. In hard times like these a book like this is an absolute gem, full of great ideas and tried and tested methods of getting freebies. The book is well written and the pages pretty much turn themselves. I don't normally leave reviews but in this case think it would be rude not to, hopefully the author will follow up with a sequel on how to get free Ferraris next! If you read one book this year, read this one. Highly recommended.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Great book, great free stuff 27 July 2012
Format:Kindle Edition
I received my copy of Free Stuff Everyday: How Customers And Companies Can Unlock The Power of Freebies a few weeks ago and it's a great read, well written and although starting off slow with some fairly common sense stuff, Mike Essex goes on to give you some really great advice and so far, I've tried some of the techniques and am waiting on the results.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Great Solid Actionable Advice 27 July 2012
Format:Kindle Edition
This is an all round good 'business' book, as the message and methods can be applied to all sorts of different situations, the chapters on making contact alone show you how to best leverage emails, social networks, phone calls, face to face meetings and even (snail mail) letters.

I believe the author when he says that anyone can get things for free. If you think you have no angle, or no reason why people would give you something for free, you are wrong. The author explains loads of different approaches (which he calls 'unique offers') to help convince companies to send you out a freebie.

The most important thing that this book taught me is how to create an online 'persona', and how you can use it to your advantage. Even if you aren't interested in blagging free stuff, this book will teach you how useful and powerful it can be to have an online voice.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Beginners' guide with something for everyone 10 April 2012
Format:Kindle Edition|Verified Purchase
It strikes me as slightly ironic that I got this book, about getting free stuff, as a freebie. And maybe that just demonstrates that I'm not quite in the target demographic: I've been looking for freebies for about as long as I can remember, and since I started blogging (in 2008), I've had PR companies approaching me to offer their products.

So there was a lot of this book that I skimmed over, particularly in the introductory chapters, as it wasn't news to me that brands will give gifts and samples in exchange for exposure. On the other hand, I found plenty of useful and eminently practical information in these pages. I've never been to a trade show, I don't use my blog to badge myself as a journalist for press tickets, and actually, it's rare that I approach a company directly to ask for something. Essex gave plenty of examples of little ways that I could up my game, and make more of the presence I've already built.

This is a concise, helpful guide which I'd recommend as a great starting point for anyone new to the freebie scene - but may be worth a look even if you already know your way around PR agencies and marketing departments. Especially if you can get this book for free!
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5 of 6 people found the following review helpful
5.0 out of 5 stars Awesome idea 12 Oct 2011
Format:Paperback
Everyone occasionally gets things for free that they didn't expect, but very few people explore why they got that thing for free and look into scaling it up. In Free Stuff Everyday Mike does exactly that and explores how you could potentially furnish a house by understanding what makes brands give away free products. I tried some of techniques from FSE and the results were pretty surprising - I run a music marketing blog in my spare time, and it's amazing how willing music companies were to send free samples of instrument products for me to try out. Definitely recommended!
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Most Recent Customer Reviews
3.0 out of 5 stars Three Stars
Good.
Published 1 month ago by Clive Westfield
4.0 out of 5 stars Is there such a thing as something for nothing?
I found this had some good ideas , some of which I have done but he also gives ideas to take the idea of approaching companies for products to a whole new level. Read more
Published 11 months ago by catsholiday
1.0 out of 5 stars Free Stuff Everyday
Utter Rubbish.
I gave up after reading for what seemed like ages as i'd still not read any 'how to'....
Published 11 months ago by A new Braun user
3.0 out of 5 stars involved
I have read this book but it shows you don't get something for nothing. You have to write countless letters to companies to get them interested in you and sampling there products. Read more
Published 14 months ago by Mrs. AS Goodwin
5.0 out of 5 stars Good read
For a free book this is a good read and well worth it's not often I get something good that didn't cost me anything.
Published 15 months ago by E. Forster
1.0 out of 5 stars Don't bother!
I was excited by the title as everyone loves a freebie.This book is time consuming and not worth the hassle.
Published 15 months ago by Alison Kavanagh
2.0 out of 5 stars Dont like it
Not what I expected, Haven't got the time or the inclination to be bothered to read through the whole book.
Published 16 months ago by Songressa
2.0 out of 5 stars Not as helpful as I'd hoped
I was very interested by the title of this book, as I regularly trial products and keep a weather eye out for free samples. Read more
Published 16 months ago by Bethan Dixon
1.0 out of 5 stars not for me
I found this book to be full of ifs and buts. Most companies nowadays ignore requests for free products. Reviews don't count as payment anymore.
Published 16 months ago by Go Book Yourself
1.0 out of 5 stars You get what you pay for!
I got this as a free download but still I feel somehow cheated. Was it the time I took to select it or perhaps the precious minutes I spent in starting to read it? Read more
Published 16 months ago by Duncan Andrew Gaylor
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