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Free Ride: How the Internet is Destroying the Culture Business and How it Can Fight Back [Paperback]

Robert Levine
5.0 out of 5 stars  See all reviews (1 customer review)
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Book Description

6 Sep 2012

'Information wants to be free' says influential technologist Stewart Brand at a 1984 hacker convention. These words became the mantra that shaped the Internet, and the conflict he predicted has led to a revolution in the way that our culture is funded and consumed.

We have come to demand free content online, mistaking the packaging of physical products for what we were actually paying for- the creative content. Newspapers are being pressurised to give their content away for free online; music sales have plummeted due to piracy; and Amazon is using its market power to drive down the price of ebooks.

Technology companies are making millions from content created and funded by others, reducing the value of culture in the process. How did the media industry lose control over its destiny? What are the consequences? And are we headed for cultural meltdown if the media can't stop the free ride?



Product details

  • Paperback: 320 pages
  • Publisher: Vintage; First Thus edition (6 Sep 2012)
  • Language: Unknown
  • ISBN-10: 009954928X
  • ISBN-13: 978-0099549284
  • Product Dimensions: 12.9 x 2 x 19.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 488,361 in Books (See Top 100 in Books)

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Review

"Meticulously researched book...Levine's solutions are sensible...it's a vital discussion we need to be having" (Davin O'Dwyer Irish Times )

"Levine is an engaging, provocative writer, and there is much to like about Free Ride...an entertaining read, with an entertaining cast" (Observer )

"A book that should change the debate about the future of culture" (New York Times Book Review )

"Brilliant... A crashcourse in the existential problems facing the media" (The Times )

"Important" (Bryan Appleyard Sunday Times )

Book Description

Do you read newspapers online? Own a kindle? Download television programmes so you can skip the adverts? Free Ride explores the implications for modern culture of all these activities and asks how businesses can fight back against the expectation that everything we value should be available for free.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Format:Paperback
This is an excellent survey by the journalist Robert Levine. He has a point of view (that copyright does represent something important), but he covers the various parties - media companies, ISPs, google, artists, who are all effected by free copies made of copyrighted works online. He explains how some companies (particularly google and sites that host copyrighted materials) ARE making money from these materials, through advertising, yet the rights owners (either the author or the publishers) are making nothing. This doesn't seem right. Yes, the marginal cost of copying a song, or an article, or a movie, is very close to zero, but as he says, did anybody think that when they bought a music CD they were paying $15 for a plastic disc? Levine's argument is that in the longer term this will damage the culture, because in the old publisher / record label / newspaper model, creators had a guaranteed income and marketing for their works. Record labels might have been making big profits, but their artists did pretty well too. In the new world, Apple with their gadgets, Google with their advertising, ISPs with their broadband networks, all make money from the trade in copyrighted materials, all benefit from them, but none of that money goes to the artists or into developing new artists. The 'safe harbour' provisions of the US Digital Millennium Copyright act, a big subtopic in this book, means that ISPs are not responsible for illegal copying of copyright materials on their network, but the activity itself remains illegal and at the same time media companies (e.g. Guardian, record labels) are losing more and more revenues each year. This, he hopes, is not the end game, but some improved law or commercial set of agreements between the tech giants, the ISPs, the media companies and artists, can evolve now that we have seen how things have developed over the last 15 to 20 years. Robert Levine has conducted over 100 interviews with players in the USA and Europe, and argues passionately for a compromise that rewards rights owners but doesn't impede the growth and openness of the internet.
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