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Review
"…Free Gift Inside contains many of the examples of companies who have got the tease just right…" (Financial Times, 16 October 2003)
"…This book is certainly entertaining…" (Market research News, 15 October 2003)
"…He constantly pushes the boundaries of conventional thinking about marketing…"(Belfast Telegraph, 3 November 2003)
"…Brown’s irreverent style makes this book a joy to read…" (Marketing Business, November 2003)
“…I really enjoyed reading Free Gift Inside, it was like a breath of fresh air…”(What’s New In Marketing, 2 December 2003)
"…a book that made me laugh out loud, a book that made me think, a book that gave me hope…"(City to Cities, February/March 2004)
“… Brown puts forward some interesting theories…” (EN Magazine June 2004)
"... the author of a maverick book on marketing ... [says] the marketing world ... has forgotten that it exists to sell things, not mollycoddle people." (Sunday Business Post, 5th October 2003)
"…Free Gift Inside contains many of the examples of companies who have got the tease just right…" (Financial Times, 16 October 2003)
"…This book is certainly entertaining…" (Market research News, 15 October 2003)
"…He constantly pushes the boundaries of conventional thinking about marketing…"(Belfast Telegraph, 3 November 2003)
"…Brown’s irreverent style makes this book a joy to read…" (Marketing Business, November 2003)
“…I really enjoyed reading Free Gift Inside, it was like a breath of fresh air…”(What’s New In Marketing, 2 December 2003)
"…a book that made me laugh out loud, a book that made me think, a book that gave me hope…"(City to Cities, February/March 2004)
“… Brown puts forward some interesting theories…” (EN Magazine June 2004)
Market research News, 15 October 2003
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Customer Reviews
Prof. Brown argues that this is what marketing was about in the firts place and quotes loads of popular characters who succeeded using this formula (PT Barnum, Liberace, Elvis's own Col. Parker, Madonna, Donald Trump et al).
An interesting, refreshing read, mostly very funny.
A word of warning for all like myself, for whom English is not a vernacular and Anglo/American culture not a mother culture. Prof. loves a pun or two hundred and at times the book is a bit difficult to follow due to numerous references to characters and phenomena unknown to other cultures.
As a merchant, I often wonder where all of the free shipping, free 2nd day delivery, and free next day delivery will end. So I was ready to read: Free Gift Inside!
Stephen Brown does a great job of illustrating that there is another way. I recommend this book to anyone that is involved with selling anything. (unless you are in healthcare - in which case you probably have already mastered disservice).
Overall, it's an fun read and makes you re-think whether being a suck-up to customers is the most profitable approach.
From the start it becomes totally clear the Author is totally up on his content, and knowledge, this is NOT simply a license to rant and rave to people who pay $20 and want to get their moneys worth.
The examples are current, or if are not current, are totally relevent to the topic at hand, though his explanation of what is basically 'exclusive' marketing, or the idea that by not giving people what they want, they will only want what you offer even more.
I cannot reccomend this book more highly, as a marketing student it really should be required reading as its not only interesting and relevent, but makes the topic so much damn fun!.
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