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Review
"…Free Gift Inside contains many of the examples of companies who have got the tease just right…" (Financial Times, 16 October 2003)
"…This book is certainly entertaining…" (Market research News, 15 October 2003)
"…He constantly pushes the boundaries of conventional thinking about marketing…"(Belfast Telegraph, 3 November 2003)
"…Brown’s irreverent style makes this book a joy to read…" (Marketing Business, November 2003)
“…I really enjoyed reading Free Gift Inside, it was like a breath of fresh air…”(What’s New In Marketing, 2 December 2003)
"…a book that made me laugh out loud, a book that made me think, a book that gave me hope…"(City to Cities, February/March 2004)
“… Brown puts forward some interesting theories…” (EN Magazine June 2004)
"... the author of a maverick book on marketing ... [says] the marketing world ... has forgotten that it exists to sell things, not mollycoddle people." (Sunday Business Post, 5th October 2003)
"…Free Gift Inside contains many of the examples of companies who have got the tease just right…" (Financial Times, 16 October 2003)
"…This book is certainly entertaining…" (Market research News, 15 October 2003)
"…He constantly pushes the boundaries of conventional thinking about marketing…"(Belfast Telegraph, 3 November 2003)
"…Brown’s irreverent style makes this book a joy to read…" (Marketing Business, November 2003)
“…I really enjoyed reading Free Gift Inside, it was like a breath of fresh air…”(What’s New In Marketing, 2 December 2003)
"…a book that made me laugh out loud, a book that made me think, a book that gave me hope…"(City to Cities, February/March 2004)
“… Brown puts forward some interesting theories…” (EN Magazine June 2004)
Market research News, 15 October 2003
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Most Helpful Customer Reviews
4 of 5 people found the following review helpful:
4.0 out of 5 stars
intriguing,
By
This review is from: Free Gift Inside!: Forget the Customer, Develop Marketease (Paperback)
The point this book is trying to make is quite provocative but hard to reject lightely. Namely that in the age of consumercentric corporation who all try to love their ungrateful customers to death, being different is one way to suceed. While new and very different products are hard to come by, the approach acronymed MARKETEASE is the answer. It includes teasing, tricking, playing hard to get and being overtly flamboyant or economical with truth. Prof. Brown argues that this is what marketing was about in the firts place and quotes loads of popular characters who succeeded using this formula (PT Barnum, Liberace, Elvis's own Col. Parker, Madonna, Donald Trump et al). An interesting, refreshing read, mostly very funny. A word of warning for all like myself, for whom English is not a vernacular and Anglo/American culture not a mother culture. Prof. loves a pun or two hundred and at times the book is a bit difficult to follow due to numerous references to characters and phenomena unknown to other cultures.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
5.0 out of 5 stars (4 customer reviews)
5.0 out of 5 stars
This Book Rocks!,
By Pacific Trail Books - Published on Amazon.com
This review is from: Free Gift Inside!: Forget the Customer, Develop Marketease (Paperback)
As a bookseller, I am exposed to a near endless stream of books. On any given day, about 500 different titles pass through my hands. Let's face it: most book covers, especially business titles, are REALLY boring. When this title came through, it caught my attention.
As a merchant, I often wonder where all of the free shipping, free 2nd day delivery, and free next day delivery will end. So I was ready to read: Free Gift Inside! Stephen Brown does a great job of illustrating that there is another way. I recommend this book to anyone that is involved with selling anything. (unless you are in healthcare - in which case you probably have already mastered disservice). Overall, it's an fun read and makes you re-think whether being a suck-up to customers is the most profitable approach.
5.0 out of 5 stars
Highly Recommended!,
By Rolf Dobelli "getAbstract" - Published on Amazon.com
This review is from: Free Gift Inside!: Forget the Customer, Develop Marketease (Paperback)
This book meets its promise of deflating the academic presentations contained in more theoretical marketing books. Too often, those books sub-divide and label marketing approaches and customer acquisition strategies into acronym-ridden codes that only confuse readers. Many of these books assume that the customer is the center of the marketing universe. Author Stephen Brown contends just the opposite. Customers are not the core of the cosmos. At best, constantly catering to their whims and changing tastes often ties marketers into unproductive knots. Using powerful - if sometimes questionable - examples, Brown shows that customers readily follow good marketing campaigns. Yet, the book relies so heavily on alliteration, puns and perky jokes that it often becomes just too cute, which impedes its solid marketing message. We recommend it as useful reading for marketing professionals who seek fresh ideas and a break from the old jargon. Alas, despite its title, no free gift comes with it, other than some razzle-dazzle marketing war stories.
0 of 1 people found the following review helpful:
5.0 out of 5 stars
Genius, magic, humor.... all for the price of 1,
By Gidz - Published on Amazon.com
This review is from: Free Gift Inside!: Forget the Customer, Develop Marketease (Paperback)
Stephen Brown has a way of making marketing so much fun, why should it be serious?From the start it becomes totally clear the Author is totally up on his content, and knowledge, this is NOT simply a license to rant and rave to people who pay $20 and want to get their moneys worth. The examples are current, or if are not current, are totally relevent to the topic at hand, though his explanation of what is basically 'exclusive' marketing, or the idea that by not giving people what they want, they will only want what you offer even more. I cannot reccomend this book more highly, as a marketing student it really should be required reading as its not only interesting and relevent, but makes the topic so much damn fun!. |
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