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Product Description
For graduate and undergraduate marketing management courses.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
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Format:Paperback
This was mandatory reading for my Exec MBA and although it is called International Version I still found it very American. I have much preferred David Jobbers - Principles and Practice of Marketing (5th ed)which provides much better value by including an electronic copy of the book and a CD-Rom with TV adverts on it as examples.Principles and Practice of Marketingor 6th ed Principles and Practice of Marketing
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