- Paperback: 363 pages
- Publisher: Prentice Hall; 2 edition (1 Nov 2002)
- Language English
- ISBN-10: 0131001175
- ISBN-13: 978-0131001176
- Product Dimensions: 23.1 x 18.5 x 1.3 cm
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Amazon Bestsellers Rank:
142,986 in Books (See Top 100 in Books)
- #27 in Books > Business, Finance & Law > Management > Sales & Marketing Management
- #44 in Books > Business, Finance & Law > Sales & Marketing > Product Management
- See Complete Table of Contents
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Product Description
Product Description
For undergraduate and MBA courses in Marketing Management and Marketing Strategy.
A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
3.8 out of 5 stars (18 customer reviews)
7 of 8 people found the following review helpful:
5.0 out of 5 stars
A very good marketing book..., 19 Mar 2004
By K. Nygard - Published on Amazon.com
This review is from: A Framework for Marketing Management (Paperback)
This is a very good book for those that don't have a marketing background. It is relatively short and concise, which made it a quick read. I has most of what is in the larger book (the reference style book), but really does a good job of condensing the material. This is one that I will keep, as it acts like an 800 page reference book, just smaller.
3 of 3 people found the following review helpful:
3.0 out of 5 stars
What a waste of money, 2 May 2010
By Satya Shodhak "Truth Seeker" - Published on Amazon.com
This review is from: A Framework for Marketing Management (Paperback)
My teacher during MBA did her PhD under Kotler. So she was kind of under the gun to make us use this book. Granted that Kotler is condidered a god of marketing. But the book is too overpriced for the content, I would recommed buying only used copies that sell for less than $10
3 of 3 people found the following review helpful:
4.0 out of 5 stars
Easy to follow, 27 May 2008
By RAP - Published on Amazon.com
This review is from: A Framework for Marketing Management (Paperback)
It has good review material, with clear concepts. I decided to keep it for future references.
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