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The Four Steps to the Epiphany [Kindle Edition]

Steve Blank
4.8 out of 5 stars  See all reviews (12 customer reviews)

Print List Price: £26.37
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Book Description

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.
The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.
The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.
Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.
If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.
Essential reading for anyone starting something new.


Product details

  • Format: Kindle Edition
  • File Size: 7969 KB
  • Print Length: 380 pages
  • Page Numbers Source ISBN: 0989200507
  • Publisher: K&S Ranch (2 Oct. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00FLZKNUQ
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: #12,472 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
25 of 26 people found the following review helpful
5.0 out of 5 stars The Four Steps to buisnding successful start-ups 26 Feb. 2010
Format:Paperback
If you were to interview entrepreneurial high-tech CEO's having just sold their companies, or less than successful CEO's who wound them up, they would provide a great source of information; however their reflections could sound like Tiger Woods at his recent press conference, "Regrets, I've had a few....too few...I mean too many to mention".

Underachievement of potential is an opinion many investors will have reached on exiting their high-tech investment. In a conversation with Nic Brisbourne, investment partner at Esprit Capital Ventures in London last week, we concluded that the principal factors causing underachievement are generally people, not product related and the root cause is nearly always poor sales and marketing execution.

In hindsight CEO's will generally agree that they should have made changes earlier and knowing what they know now, can tell you what they would have done differently.

But what if entrepreneurs had a method or set of best-practices that were proven to create early sales and marketing success in both startups and new product introductions in high-tech companies...would this change the odds of survival and over/underachievement and the value of the company on exit?

I believe it would and am currently reading and absorbing the wisdom and four steps cover knowledge captured in Steven Gary Blank's "The Four Steps to the Epiphany", subtitled "successful strategies for products that win", a book about building successful high-tech companies.

Blank is better known in the US than in Europe, having started 8 companies in CEO or Marketing roles, five of which were IPO's including names you may remember: E.
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2 of 2 people found the following review helpful
By Robert Morris TOP 100 REVIEWER
Format:Hardcover
Note: The review that follows is of the Third Edition, published in 2007. Other than minor revisions and refinements, the material in the Fifth Edition is essentially the same. "A few typos were corrected and unfinished sentences completed."Blank would be the first to suggest that his book is literally a "work in progress" as is the revolution to which he continues to contribute. I especially appreciate having all of the information, insights, and counsel in a hardbound volume and only regret that it has no Index. Let's all hope that one is provided in the next edition.

* * *

In this volume, Blank introduces and then explains in thorough detail the "Customer Development" model, one that he characterizes as "a paradox because it is followed by successful startups, yet has been articulated by no one [person other than Blank, prior to its initial publication in 2005]. Its basic propositions are the antithesis of common wisdom yet they are followed by those who achieve success. It is the path that is hidden in plain sight." In fact, Blank insists that what he offers is a "better way to manage startups. Those that survive the first few tough years "do not follow the traditional product-centric launch model espoused by product managers of the venture capital community." And this is also true of product launches in new divisions inside larger corporations or in the "canonical" garages.

Moreover, "through trial and error, hiring and firing, successful [whatever their nature and origin] all invent a parallel process to Product Development. In particular, the winners invent and live by a process of customer learning and discovery.
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11 of 12 people found the following review helpful
Format:Paperback
This book is a comprehensive guide to creating a technology product that sells. It reads a little like an MBA textbook and is better for it, eschewing the usual buzzwords and wit typical of this genre for clear, practical advice. Steve Blank is all over YouTube if you want to listen to some of the material before committing to the book.
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By Robert Morris TOP 100 REVIEWER
Format:Paperback
Note: The review that follows is of the Third Edition, published in 2007.

In this volume, Steven Gary Blank introduces and then explains in thorough detail the "Customer Development" model, one that he characterizes as "a paradox because it is followed by successful startups, yet has been articulated by no one [other than Blank, prior to its initial publication in 2005]. Its basic propositions are the antithesis of common wisdom yet they are followed by those who achieve success. It is the path that is hidden in plain sight." In fact, Blank insists that what he offers is a "better way to manage startups. Those that survive the first few tough years "do not follow the traditional product-centric launch model espoused by product managers of the venture capital community." And this is also true of product launches in new divisions inside larger corporations or in the "canonical" garages.

Moreover, "through trial and error, hiring and firing, successful [whatever their nature and origin] all invent a parallel process to Product Development. In particular, the winners invent and live by a process of customer learning and discovery. I call this process `Customer Development,' a sibling to `Product Development,' and each and every startup that succeeds recapitulates it, knowingly or not." Wow! This really is interesting stuff and I haven't even begun to read the first chapter.

Few start ups succeed, most don't, and Blank notes that each new company or new product startup involves (borrowing from Joseph Campbell) a "hero's journey" that begins with an almost "mythological vision - a hope of what could be, with a goal few others can see. It is this bright and burning vision that differentiates the entrepreneur from big company CEOs and startups from existing businesses.
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Most Recent Customer Reviews
5.0 out of 5 stars At this price, there's no excuse to challenge your approach
As a technologists, gets you thinking about customers. Have experienced developing an application without customers, now, building a customer/marketing base before coding is a... Read more
Published 7 months ago by Andrew Chukwu
4.0 out of 5 stars Four Stars
Interesting and very insightful
Published 8 months ago by V Baldry
5.0 out of 5 stars Very insightful and very detailed
Read a lot of books that wax lyrical over 'lean' but this one is the base template.

Its really not a read cover to cover book but to dip in and out of when your thinking... Read more
Published 12 months ago by Poddy
5.0 out of 5 stars Eye Opening
I just finished but since I was around 10% of the way through I knew I'd have to read this a second time. Read more
Published 14 months ago by RTJ Kershaw
5.0 out of 5 stars fantastic
Really insightful, and quite holistic in its approach, in that it really covers everything a start-up will need to deal with, right until the time it transforms into a full-blown,... Read more
Published 15 months ago by Taimur
5.0 out of 5 stars First rate guide to establishing a new business
Full of useful models and questions to ensure that you consider the things which will enable you to launch a new business or product.
Published 18 months ago by Mr. A. Q. Kopp
4.0 out of 5 stars Some good insights, could be a bit shorter and to the point
I liked a lot the overall framework and all the practical info and examples from Steve Blank. However, I found it overall a bit hard to read and that could have been synthesized in... Read more
Published on 9 Oct. 2012 by Aoife Mooney
5.0 out of 5 stars If you run or intend to run a start up you must read this book now
A simple premise, fully understand you potential customers *before* you build or release your product and validate those customers, ideally with sales to know that they will... Read more
Published on 2 May 2009 by Ian Wilson
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