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Foundations Intnl Marketing Paperback – 10 Mar 2010

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1. The Environment of International Marketing 2. Planning for International Marketing 3. Global Marketing 4. The European Union 5. European Directives and their Impact on Organizations 6. Communications with the Market in International Marketing 7. Trade Barriers in International Marketing 8. Special Opportunities 9. Technical Aspects 10. More Technical Aspects 11. Market Selection Strategies 12. Market Entry Strategies 13.The Impact of Culture on International Marketing Planning and Implementation 14. Channels of Distribution in International Marketing 15. Product Strategies 16. Promotional Strategies 17. The Role of Trade Fairs in International Marketing 18. Promotional Srategies 19. Pricing Strategies 20. Market Research in International Marketing 21. The Legal Environment in International Marketing 22. Political Implications 23. Future Trends 24. Organization for International Marketing and Careers In It

About the Author

Senior Lecturer in International Marketing at University of Hertford. Harold Beaton, is a Freelance Lecturer in Marketing.

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We will start by looking at a success story in international marketing, before analysing some of the theories of international marketing and asking why this firm was a success at that time. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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