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Fostering Sustainable Behaviour: An Introduction to Community-based Social Marketing (Education for Sustainability Series) [Paperback]

Doug McKenzie-Mohr , William Smith
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

20 Jan 2000 Education for Sustainability Series
Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behaviour. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behaviour change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behaviour, from recycling and energy efficiency, to alternative transportation.

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Product details

  • Paperback: 160 pages
  • Publisher: New Society Publishers (20 Jan 2000)
  • Language: English
  • ISBN-10: 0865714061
  • ISBN-13: 978-0865714069
  • Product Dimensions: 1 x 15 x 22.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 698,872 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

Dr Doug McKenzie-Mohr is an environmental psychologist who specialises in designing programs to promote sustainable behaviour.

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Customer Reviews

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Most Helpful Customer Reviews
Format:Paperback|Verified Purchase
This book changed the way we thought and ultimately the way we work with people. We knew people are fed up with being lectured on environmental issue, turn your heating down, do something for climate change, use less water, drive less etc etc. This book outlines how people think and to engage with people to influence behaviour change in a non preachy and postive way. We developed a project utilising much of what the books says, it went on to achieve great success. I look forward to Doug's updated version hitting the shelves which I have already placed an order for.
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3 of 5 people found the following review helpful
By A Customer
An excellent example of practical approaches to sustainability education and awareness raising. Includes insights into the psychology of behaviour and how these can be utilised for effective marketing of environmental issues. Buy it for yourself or anyone you know who is frustrated with societies inaction over the environment. Alternatively, beat George Dubya over the head with it...
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 5.0 out of 5 stars  5 reviews
13 of 15 people found the following review helpful
5.0 out of 5 stars The Community-Based Social Marketing Primer 10 Oct 2005
By Coco Mocombo - Published on Amazon.com
I don't know if McKenzie-Mohr coined the buzz-terms used in Community-based Social Marketing, but he covers them (at the introductory level) completely in this book. Case studies and personal experiences offer practical examples to the lingo commonly used in CBSM, plus plenty of articles are referenced for further reading. If you've heard about "Prompts" and "Norms" associated with CBSM and need to know what everyone's talking about, this is a great place to start.
6 of 6 people found the following review helpful
5.0 out of 5 stars My students love this book 12 Jun 2010
By B. McEwan - Published on Amazon.com
Format:Paperback|Verified Purchase
This is an excellent, concise little handbook that is packed with research-based information and excellent tips on social marketing. It focuses on the challenging topic of marketing to increase sustainable behaviors, such as recycling and reusing products rather than sending them directly into the nation's bulging landfills.

I used it as a main text for a graduate course I teach called Media Advocacy and Social Marketing and got highly positive feedback about it from my students. There are lots of other books out there, but very few that actually offer tactics to promote conservation rather than consumption. This is the heart of this great book and what makes it unique among competing how-to manuals.

Also, one of the authors is Bill Smith, a founder of the Academy for Educational Development and one of the pioneers of research-based social marketing. There is no smarter person around on this topic.
5.0 out of 5 stars Excellent Text 14 Oct 2013
By Amazon Customer - Published on Amazon.com
Format:Paperback|Verified Purchase
This text is a great guide which assisted me in my course. Although it was mandatory for my course it is well written and keeps your interest.
0 of 1 people found the following review helpful
5.0 out of 5 stars Used as text 26 May 2011
By Social Constructionist - Published on Amazon.com
Format:Paperback|Verified Purchase
Students really appreciated how easy it was to read, and how helpful the tips were. It's a great intro to CBSM
2 of 7 people found the following review helpful
5.0 out of 5 stars Excellent Resorce. 26 May 2008
By Amazon Customer - Published on Amazon.com
Format:Paperback|Verified Purchase
Doug is a great writer and really knows the subject matter.

If you are interested in CBSM this is the bible.
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