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Fostering Sustainable Behaviour: An Introduction to Community-based Social Marketing (Education for Sustainability Series)

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Fostering Sustainable Behaviour: An Introduction to Community-based Social Marketing (Education for Sustainability Series) (Paperback)

by Doug McKenzie-Mohr (Author), William Smith (Author)

5.0 out of 5 stars See all reviews (1 customer review)

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This item: Fostering Sustainable Behaviour: An Introduction to Community-based Social Marketing (Education for Sustainability Series) by Doug McKenzie-Mohr
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Social Marketing: Influencing Behaviors for Good by Philip Kotler
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Social Marketing in the 21st Century by Dr. Alan R. Andreasen
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Product details

Paperback: 176 pages
Publisher: New Society Publishers (20 Jan 2000)
Language English
ISBN-10: 0865714061
ISBN-13: 978-0865714069
Product Dimensions: 22.4 x 15.2 x 1.3 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 96,643 in Books (See Bestsellers in Books)

Popular in these categories:

#7 in	Books > Science & Nature > Environment & Ecology > Sustainable Development
#11 in	Books > Science & Nature > Environment & Ecology > Environmental Economics
#11 in	Books > Scientific, Technical & Medical > Environment > Environmental Economics & Sustainability

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Product Description

Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behaviour. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behaviour change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behaviour, from recycling and energy efficiency, to alternative transportation.

About the Author

Dr Doug McKenzie-Mohr is an environmental psychologist who specialises in designing programs to promote sustainable behaviour.

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2 of 3 people found the following review helpful:

5.0 out of 5 stars Fantastic. Direct insights into practical sustainability., 7 April 2001

By A Customer

An excellent example of practical approaches to sustainability education and awareness raising. Includes insights into the psychology of behaviour and how these can be utilised for effective marketing of environmental issues. Buy it for yourself or anyone you know who is frustrated with societies inaction over the environment. Alternatively, beat George Dubya over the head with it...

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