This is the second fossil watch I have bought from amazon and once again I am really impressed with the speed of delivery (1 day with standard free delivery option) and quality of the item. The strap is really soft and comfortable on the wrist but still looks expensive while the face is eye catching without being "in your face" blingy. The simple style of this watch and fine detail means it could be worn as a casual day to day item or for smart occasions.
I am sure you could find similar looking, cheaper versions of this watch but having been down that route before I have found you definitely get what you pay for.
Adam