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Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
C.K. Prahalad (Author) Average Customer Review:   (5)
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Product Description
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it... Read More |
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