Fortune at the Bottom of the Pyramid, The and over 2 million other books are available for Amazon Kindle . Learn more

Trade in Yours
For a 0.25 Gift Card
Trade in
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Colour:
Image not available

 
Start reading Fortune at the Bottom of the Pyramid, The on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits [Paperback]

C.K. Prahalad
4.8 out of 5 stars  See all reviews (5 customer reviews)

Available from these sellers.


Formats

Amazon Price New from Used from
Kindle Edition 8.16  
Hardcover 29.50  
Paperback --  
Trade In this Item for up to 0.25
Trade in Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits for an Amazon Gift Card of up to 0.25, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more
There is a newer edition of this item:
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits 3.8 out of 5 stars (4)
20.55
Not in stock; order now and we'll deliver when available

Book Description

27 Jan 2006

The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty.

 

C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback, shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for everyone.

 

Preface  xi

About the Author  xix

 

Part I: The Fortune at the Bottom of the Pyramid  1

Chapter 1: The Market at the Bottom of the Pyramid  3

Chapter 2: Products and Services for the BOP  23

Chapter 3: BOP: A Global Opportunity?  47

Chapter 4: The Ecosystem for Wealth Creation  63

Chapter 5: Reducing Corruption: Transaction Governance Capacity  77

Chapter 6: Development as Social Transformation  99

 

Part II: Business Success Stories from the Bottom of the Pyramid  113

Financing the Poor  115

Aravind Eye Care—The Most Precious Gift  131

Energy for Everyone  137

Agricultural Advances for the Poor—The EID Parry Story  149

Retail for the Poor  159

Information Technology to the Poor  169

The Jaipur Foot Story  187

Health Alerts for All  191

Transparent Government  201

The Annapurna Salt Story  213

Homes for the Poor—The CEMEX Story  221

From Hand to Mouth—The HHL Soap Story  235

 

Part III: On the Web at Whartonsp.com

Video Success Stories

            Casas Bahia

            CEMEX

            Annapurna Salt

            Hindustan Lever

            Jaipur Foot

            Aravind Eye Care

            ICICI Bank

            ITC e-Choupal

            EID Parry

            Voxiva

            E+Co/Tecnosol

            Andhra Pradesh

 

Full Success Case Stories in pdf format

            The Market at the Bottom of the Pyramid

            Known Problems and Known Solutions: What Is the Missing Link?

            Known Problems and Unique Solutions

            Known Problems and Systemwide Reform

            Scaling Innovations

            Creating Enabling Conditions for the Development of the Private Sector

            The EID Parry Story

 

 

Biographies of the Researchers/Writers of the Success Case Stories from The Fortune at the Bottom of the Pyramid  247

About the Video Success Stories  255

Index  257

 



Product details

  • Paperback: 304 pages
  • Publisher: Financial Times/ Prentice Hall; 1 edition (27 Jan 2006)
  • Language: English
  • ISBN-10: 0131877291
  • ISBN-13: 978-0131877290
  • Product Dimensions: 22.6 x 15.2 x 2 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 573,209 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Discover books, learn about writers, and more.

Product Description

Review

"C. K. Prahalad argues that companies must revolutionize how they dobusiness in developing countries if both sides of that economic equation areto prosper. Drawing on a wealth of case studies, his compelling new bookoffers an intriguing blueprint for how to fight poverty with profitability."
Bill Gates, Chairman and Chief Software Architect,Microsoft"The Bottom of the Pyramid belongs at the top of the reading list forbusiness people, academics, and experts pursuing the elusive goal ofsustainable growth in the developing world. C. K. Prahalad writes withuncommon insight about consumer needs in poor societies andopportunities for the private sector to serve important public purposes whileenhancing its own bottom line. If you are looking for fresh thinking aboutemerging markets, your search is ended. This is the book for you."
Madeleine K. Albright, Former U.S. Secretary of State"Prahalad challenges readers to re-evaluate their pre-conceived notionsabout the commercial opportunities in serving the relatively poor nations ofthe world. The Bottom of the Pyramid highlights the way to commercialsuccess and societal improvement--but only if the developed worldreconceives the way it delivers products and services to the developingworld."
Christopher Rodrigues, CEO, Visa International"An important and insightful work showing persuasively how the privatesector can be put at the center of development, not just as a rhetoricalflourish but as a real engine of jobs and services for the poor."
Mark Malloch Brown, Administrator, United Nations Development Programme

--This text refers to an out of print or unavailable edition of this title.

From the Back Cover

The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.

It is being done—profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets.

In the book and accompanying CD videos, Prahalad presents...

Why what you know about BOP markets is wrong
A world of surprises—from spending patterns to distribution and marketing

Unlocking the "poverty penalty"

The most enduring contributions your company can make
Delivering dignity, empowerment, and choice—not just products

Corporations and BOP entrepreneurs
Profiting together from an inclusive new capitalism

"C. K. Prahalad argues that companies must revolutionize how they dobusiness in developing countries if both sides of that economic equation areto prosper. Drawing on a wealth of case studies, his compelling new bookoffers an intriguing blueprint for how to fight poverty with profitability."
Bill Gates, Chairman and Chief Software Architect,Microsoft"The Bottom of the Pyramid belongs at the top of the reading list forbusiness people, academics, and experts pursuing the elusive goal ofsustainable growth in the developing world. C. K. Prahalad writes withuncommon insight about consumer needs in poor societies andopportunities for the private sector to serve important public purposes whileenhancing its own bottom line. If you are looking for fresh thinking aboutemerging markets, your search is ended. This is the book for you."
Madeleine K. Albright, Former U.S. Secretary of State"Prahalad challenges readers to re-evaluate their pre-conceived notionsabout the commercial opportunities in serving the relatively poor nations ofthe world. The Bottom of the Pyramid highlights the way to commercialsuccess and societal improvement--but only if the developed worldreconceives the way it delivers products and services to the developingworld."
Christopher Rodrigues, CEO, Visa International"An important and insightful work showing persuasively how the privatesector can be put at the center of development, not just as a rhetoricalflourish but as a real engine of jobs and services for the poor."
Mark Malloch Brown, Administrator, United Nations Development Programme --This text refers to an out of print or unavailable edition of this title.

Inside This Book (Learn More)
First Sentence
Turn on your television and you will see calls for money to help the world's 4 billion poor-people who live on far less than $2 a day. Read the first page
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?


Customer Reviews

3 star
0
2 star
0
1 star
0
4.8 out of 5 stars
4.8 out of 5 stars
Most Helpful Customer Reviews
9 of 9 people found the following review helpful
5.0 out of 5 stars How to eradicate poverty with profits 11 April 2006
By Robert Morris TOP 500 REVIEWER
Format:Hardcover
As Prahalad explains in his Preface, he wrote this book to suggest and explain a new approach by which to solve the social and economic problems of 80% of humanity. His approach would mobilize the resources, scale, and scope of multinational corporations (MNCs) -- their investment capacity -- in a co-creative partnership with localized nongovernmental organizations (NGOs) in order to formulate and then implement"unique" solutions to the problems of 4 billion people who live on less than $2 a day at the bottom of the "pyramid" to which the book's title refers. "The process must start with respect for Bottom of Pyramid consumers as individuals. The process of co-creation assumes that consumers are equally important joint problem-solvers....New and creative approaches are needed to convert poverty into an opportunity for all concerned. That is a challenge."
Prahalad carefully organizes his material within three Parts. First, he provides a framework for the active engagement of the private sector and suggests a basis for a profitable win-win engagement. He identifies all manner of adjustments, accommodations, and (yes) sacrifices each of the "players" - MNCs, NGOs, and the poor themselves -- must be willing to make to ensure the success of the process. Next, he carefully and eloquently examines 12 case studies which involve a wide variety of businesses, each an exemplar of innovative practices, "where the BOP is becoming an active market and bringing benefits far beyond just products to consumers." All of the companies share the same concern: "They want to change the face of poverty by bringing to bear a combination of high-technology solutions, private enterprise, market-based solutions, and involvement of multiple organizations.
Read more ›
Was this review helpful to you?
6 of 6 people found the following review helpful
By Donald Mitchell HALL OF FAME TOP 500 REVIEWER VINE VOICE
Format:Hardcover
Poor people in developing countries are at the bottom of Maslow's hierarchy. They are often focusing on scratching out the most fundamental needs for food, clean water, shelter and a chance to earn a living to provide for those same needs. Economic statistics suggest that they have no money to spend, and many companies act as though the poor don't exist.
C.K. Prahalad and his graduate student collaborators strive to make a different case. Large companies can earn good profits by providing solutions to those problems the poor have that are most costly to them economically. Solving the problems then generates spendable income that will find its way to the large company. A good example comes in creating reasonable cost credit and access to futures markets to farmers so they earn more profits. The inefficient system that most go through now simply clips them like the feudal lords did on their domains.
The strength of the book comes in its detailed case histories which I found to be much more revealing than the primary text. In fact, the text seemed sometimes almost to be at odds with the main points of the case histories. If you find you are pressed for time, read the case histories and skip the text. There is also a brief CD to help illustrate the cases. Some of the cases are only on the CD so be sure to watch it.
I especially found the cases of Aravind Eye Care, CEMEX, Jaipur Foot, ITC e-Choupals and Voxiva to be interesting. These are essentially business model innovation stories, something that interests me very deeply. I learned from these cases how using local people can eliminate unnecessary overhead and that adapting the business model to the situation requires the local perspective of the poor . . . not that of the executives of a large company.
Read more ›
Comment | 
Was this review helpful to you?
5 of 5 people found the following review helpful
5.0 out of 5 stars gives a different perspective to the poor 1 May 2006
Format:Hardcover
I have visited the aravind eye hospital described in this book and I am from India. This book opens your mind to the possibilites that are available to anyone investing in an upcoming economy like India. This is surely a must read for multinational companies hoping to sell in markets like India.

Higher levels of technology are needed and not lower; though costs should be lower- for eg if you are a bank manager and want to provide a ATM machine in rural areas where people are illiterate - introduce retina scans or fingerprint scans rather than PIN numbers. This way you can get the poor to use your bank. In large enough numbers this will be profitable(india and china can benefit from these innovations as they have strength in numbers)The trick is to create a robust scanner with minimal costs.

The future is in these markets for most big companies as the growth oppurtunities in the developed world are stagnating- ignore these markets at your peril. These poor peple will over time become middle class and if they know your company now - in 10-20 years time they will stay loyal to your company. In addition prahalad shows how you can be profitable in the immediate term as well.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars Packed with Knowledge! 5 Aug 2005
By Rolf Dobelli TOP 500 REVIEWER
Format:Hardcover
Author C.K. Prahalad's excellent book suggests replacing traditional notions of government-channeled aid with a new model for relieving poverty and stimulating development. The new model relies on profit-making businesses, especially multinational corporations (MNCs). The MNCs have an economic incentive to tap the great market that exists, all but hidden, at the bottom of the economic pyramid. The author demonstrates clearly that it is possible to develop business models that allow the poorest of the poor to participate actively in their own economic development by becoming entrepreneurs. Although the individuals at the bottom of the pyramid (referred to as BOP) have little money, collectively they represent a vast pool of purchasing power. They welcome opportunities to escape their oppressive burdens, including predatory intermediaries, corrupt governments and the societal "poverty penalty" that requires them to pay more than the rich for similar services. Clearly written, well documented and furnished with an abundance of anecdotes, this book is a must-read both for those interested in alleviating poverty and for those looking to tap a vast new market for consumer goods.
Comment | 
Was this review helpful to you?
Would you like to see more reviews about this item?
Were these reviews helpful?   Let us know
Most Recent Customer Reviews
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Look for similar items by category


Feedback