- Paperback: 311 pages
- Publisher: Orion Business (an Imprint of The Orion Publishing Group Ltd ); New edition edition (20 Nov 1999)
- Language English
- ISBN-10: 0752830872
- ISBN-13: 978-0752830872
- Product Dimensions: 21 x 15 x 3 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 758,972 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Amazon.co.uk Review
Auto racing is one of the world's top spectator sports, and Russell Hotten's Winning thoroughly examines the larger-than-life personalities, cutting-edge technologies and over-the-top commercial triumphs that mark the stunningly successful British-based Grand Prix circuit. Hotten, financial news editor at London's Mail on Sunday newspaper, notes at the start that an entire March to October Formula One racing season actually consumes less time than a single typical work week--although its outsized entertainment and business benefits are ridden full bore year-round. Written from a Brit's global perspective, his book fully explains the sky-high stakes that result when every two-hour race on alternating Sundays is watched by 350 million enthusiasts in over 200 countries. "Only the Olympics and (soccer's) World Cup surpass these viewing figures", Hotten writes, "but they only take place every four years." As such F1 has become an international commercial phenomenon, even if its US appeal is dampened by America's fascination with home-grown NASCAR and Indy racing. Everything is in place for even more growth, though, and Hotten tells all about the "fast cars, wealth, glamour, sex, danger" and controversies (such as the big-money sponsorships by tobacco companies). Race fans worldwide, as well as those interested in the general business of sport, will likely find Winning a winner. --Howard Rothman
--This text refers to an out of print or unavailable edition of this title.
Daily Telegraph
Unravels the tangled web of links with the tobacco industry, the automotive industry and politicians around the world...it makes fascinating reading.
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
Even if there are some factual errors, this book tells where does the money come from and how it is used by Formula one teams. Many interesting insights about how Formula One companies overcame the european constructors. worth the price!
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4 reviews
5 of 5 people found the following review helpful
There is alot more to F1 than the racing
18 April 2001
Format:Paperback
This book examines the sport outside of the actual racing. The cost of the series, the sponsorship, and the politics. It also examines the history of the sport to show how the sport evolved into what it is today. It highlights a few teams as examples of the way the teams approach the f1 environment. It is an interesting sport where Michael Schmaucher makes more in a year than the total budget of some of the less competative teams (i.e. Arrows). Don't be fooled by the Nov 2000 publication date. This is a book that was written in 1998 and then published for the US market in 2000. There is a final chapter that I am sure was supposed to be substituted for the original final chapter (It is in large part a cut and paste of the original final chapter), but due to poor editing both chapters are included in the book. Overall I enjoyed the book and found that it really helped my understanding of the sport. Before this book, I could never understand how the underfunded teams survived.
4 of 4 people found the following review helpful
An informative behind the scenes look at Formula One
23 Aug 1999
Format:Hardcover
A well written book covering the various players (the teams, FIA, advertising, sponsors and the media) that make up Formula One today. The book traces the origins of the sport and how it has evolved into the media event that it is today.
The book is an easy read and makes watching Formula One racing more interesting.
2 of 3 people found the following review helpful
Boring
15 Jun 2002
Format:Paperback
This is a really boring book. As you read it, you're always waiting to get to the interesting part that never really arrives. Hotten's writing style is very dry and the book reads like a textbook. He also constantly repeats the same things over and over again - yes, I already know that F1 is very expensive, Ferrari is passionate and Williams has great engineering.
Even the layout of the book can get frustrating. The chapters don't flow well and the whole book comes off as being incoherent and repetitive. Hotten should have gathered all his facts and then let someone else write and edit the book for him, probably down to about half its current size. I'm not sure if I can recommend another book for people interested in learning about the F1 business, but I can certainly advise against getting this one.
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