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Formula One : The Business of Winning
 
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Formula One : The Business of Winning [Hardcover]

Russell. Hotten
4.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Hardcover: 300 pages
  • Publisher: London: Orion Business; 1st edition (1998)
  • Language English
  • ISBN-10: 0752812076
  • ISBN-13: 978-0752812076
  • Product Dimensions: 24.1 x 16.3 x 3.1 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 2,090,673 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Russell Hotten
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Product Description

Synopsis

This text examines the business and finances of Formula One. It looks at the interplay between the businesses and financiers of the sport, the organizations and vested interests that control Formula One, the manufacturers and sponsors that invest huge sums, the millionaire drivers, the role of the media, and the cutting edge technology invented and installed into the cars.

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Customer Reviews

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Average Customer Review
4.0 out of 5 stars (1 customer review)
 
 
 
 
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1 of 1 people found the following review helpful:
4.0 out of 5 stars Definitely the best book over Formula One business, 2 Jun 2001
Even if there are some factual errors, this book tells where does the money come from and how it is used by Formula one teams. Many interesting insights about how Formula One companies overcame the european constructors. worth the price!
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Amazon.com: 3.0 out of 5 stars (3 customer reviews)

5 of 5 people found the following review helpful:
4.0 out of 5 stars There is alot more to F1 than the racing, 18 April 2001
By Francis McIlvaine - Published on Amazon.com
This review is from: Winning: The Business of Formula One (Paperback)
This book examines the sport outside of the actual racing. The cost of the series, the sponsorship, and the politics. It also examines the history of the sport to show how the sport evolved into what it is today. It highlights a few teams as examples of the way the teams approach the f1 environment. It is an interesting sport where Michael Schmaucher makes more in a year than the total budget of some of the less competative teams (i.e. Arrows). Don't be fooled by the Nov 2000 publication date. This is a book that was written in 1998 and then published for the US market in 2000. There is a final chapter that I am sure was supposed to be substituted for the original final chapter (It is in large part a cut and paste of the original final chapter), but due to poor editing both chapters are included in the book. Overall I enjoyed the book and found that it really helped my understanding of the sport. Before this book, I could never understand how the underfunded teams survived.

4 of 4 people found the following review helpful:
4.0 out of 5 stars An informative behind the scenes look at Formula One, 23 Aug 1999
By A Customer - Published on Amazon.com
This review is from: Formula One : The Business of Winning (Hardcover)
A well written book covering the various players (the teams, FIA, advertising, sponsors and the media) that make up Formula One today. The book traces the origins of the sport and how it has evolved into the media event that it is today.

The book is an easy read and makes watching Formula One racing more interesting.


2 of 3 people found the following review helpful:
1.0 out of 5 stars Boring, 15 Jun 2002
By Shashi Malkani - Published on Amazon.com
This review is from: Winning: The Business of Formula One (Paperback)
This is a really boring book. As you read it, you're always waiting to get to the interesting part that never really arrives. Hotten's writing style is very dry and the book reads like a textbook. He also constantly repeats the same things over and over again - yes, I already know that F1 is very expensive, Ferrari is passionate and Williams has great engineering.

Even the layout of the book can get frustrating. The chapters don't flow well and the whole book comes off as being incoherent and repetitive. Hotten should have gathered all his facts and then let someone else write and edit the book for him, probably down to about half its current size. I'm not sure if I can recommend another book for people interested in learning about the F1 business, but I can certainly advise against getting this one.

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