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Forms that Work: Designing Web Forms for Usability (Interactive Technologies)
 
 

Forms that Work: Designing Web Forms for Usability (Interactive Technologies) (Paperback)

by Steve Krug (Foreword), Caroline Jarrett (Author), Gerry Gaffney (Author)
4.5 out of 5 stars  See all reviews (2 customer reviews)
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Forms that Work: Designing Web Forms for Usability (Interactive Technologies) + Letting Go of the Words: Writing Web Content That Works (Interactive Technologies) + Don't Make Me Think!: A Common Sense Approach to Web Usability
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Product details

  • Paperback: 199 pages
  • Publisher: Morgan Kaufmann (17 Nov 2008)
  • Language English
  • ISBN-10: 1558607102
  • ISBN-13: 978-1558607101
  • Product Dimensions: 23.4 x 18.8 x 1.3 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 60,470 in Books (See Bestsellers in Books)

    Popular in these categories:

    #39 in  Books > Computing & Internet > Computer Science > Interface Design
    #60 in  Books > Computing & Internet > Web Development > Web Design > Website Design
  • See Complete Table of Contents

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Product Description

Review

"The humble form: it may seem boring, but most of your website's value passes through forms. Follow Jarrett & Gaffney's guidelines, and you'll probably double your online profits." - Jakob Nielsen, Principal, Nielsen Norman Group

"This book isn't just about colons and choosing the right widgets. It's about the whole process of making good forms, which has a lot more to do with making sure you're asking the right questions in a way that your users can answer than it does with whether you use a drop-down list or radio buttons." - Steve Krug, Foreword author and author of the best selling Don't Make me Think

"If your web site includes forms, you need this book. It's that simple. In an easy-to-read format with lots of examples, Caroline and Gerry present their three-layer model -- relationship, conversation, appearance. You need all three for a successful form -- a form that looks good, flows well, asks the right questions in the right way, and, most important of all, gets people to fill it out." - Janice (Ginny) Redish, author of Letting Go of the Words -- Writing Web Content that Works


Product Description

Forms are everywhere on the web - for registration and communicating, for commerce and government. Good forms make for happier customers, better data, and reduced support costs. Bad forms fill your organization's databases with inaccuracies and duplicates and can cause loss of potential consumers.

Designing good forms is trickier than people think. Jarrett and Gaffney come to the rescue with Designing Forms that Work, clearly explaining exactly how to design great forms for the web. Liberally illustrated with full-color examples, it guides readers on how to define requirements, how to write questions that users will understand and want to answer, and how to deal with instructions, progress indicators and errors.

*Provides proven and practical advice that will help you avoid pitfalls, and produce forms that are aesthetically pleasing, efficient and cost-effective.

*Features invaluable design methods, tips, and tricks to help ensure accurate data and satisfied customers.

*Includes dozens of examples -- from nitty-gritty details (label alignment, mandatory fields) to visual designs (creating good grids, use of color).

*Foreword by Steve Krug, author of the best selling Don't Make Me Think!

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Average Customer Review
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2 of 2 people found the following review helpful:
5.0 out of 5 stars How to create web forms that people will actually complete, 24 Jan 2009
By Drys (London, UK) - See all my reviews
Anyone who creates or commissions forms must read this book, by authors with extensive practical experience of creating successful forms. Although the sub-title refers to web forms, much of the content is equally relevant to paper-based forms.

The book is also a must-read for anyone who works in marketing, because it will give them an insight into why the design of forms must be user-centred, not simply to fulfill marketing requirements.

The book starts with an explanation of the three layer theory of forms: relationship, conversation, and appearance that forms the backbone of the book. It emphasises the importance of using persuasion to get people to fill in forms, and gives an insightful and helpful approach to the answers that people need to provide: the no-brainer "slot-in" answer, the go and find it "gathered" answer, the go and ask "third-party" question, and the think it up "created" answer.

It is easy to read, with many illustrations, and backed with strong references in the excellent Further Reading section. Supported by examples and interesting case-studies, this is a great companion to Janice (Ginny) Redish's "Letting Go of the Words" from the same publisher.
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1 of 2 people found the following review helpful:
4.0 out of 5 stars Essential reading but needs a more international outlook, 18 April 2009
By Amsterdamned (Amsterdam, The Netherlands) - See all my reviews
This is the best web usability book I've read so far, and it brings the focus to web forms which other books fail to do and which is urgently required.

The advice is practical and useful, though not always entirely accurate in my view, and though the author gives some attention to the needs of international users of web forms (and there will be many of them), they do not go into anything like the depth required. They also don't give enough attention to the quality of the data being gathered and how this is changed as the web form improves.

All in all, though, a much needed book. If your site will contain a form, read it!
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