Forms that Work
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"The humble form: it may seem boring, but most of your website's value passes through forms. Follow Jarrett & Gaffney's guidelines, and you'll probably double your online profits." - Jakob Nielsen, Principal, Nielsen Norman Group
"This book isn't just about colons and choosing the right widgets. It's about the whole process of making good forms, which has a lot more to do with making sure you're asking the right questions in a way that your users can answer than it does with whether you use a drop-down list or radio buttons." - Steve Krug, Foreword author and author of the best selling Don't Make me Think
"If your web site includes forms, you need this book. It's that simple. In an easy-to-read format with lots of examples, Caroline and Gerry present their three-layer model -- relationship, conversation, appearance. You need all three for a successful form -- a form that looks good, flows well, asks the right questions in the right way, and, most important of all, gets people to fill it out." - Janice (Ginny) Redish, author of Letting Go of the Words -- Writing Web Content that Works
"This book isn't just about colons and choosing the right widgets. It's about the whole process of making good forms, which has a lot more to do with making sure you're asking the right questions in a way that your users can answer than it does with whether you use a drop-down list or radio buttons." - Steve Krug, Foreword author and author of the best selling Don't Make me Think
"If your web site includes forms, you need this book. It's that simple. In an easy-to-read format with lots of examples, Caroline and Gerry present their three-layer model -- relationship, conversation, appearance. You need all three for a successful form -- a form that looks good, flows well, asks the right questions in the right way, and, most important of all, gets people to fill it out." - Janice (Ginny) Redish, author of Letting Go of the Words -- Writing Web Content that Works
Product Description
Forms are everywhere on the web - for registration and communicating, for commerce and government. Good forms make for happier customers, better data, and reduced support costs. Bad forms fill your organization's databases with inaccuracies and duplicates and can cause loss of potential consumers.
Designing good forms is trickier than people think. Jarrett and Gaffney come to the rescue with Designing Forms that Work, clearly explaining exactly how to design great forms for the web. Liberally illustrated with full-color examples, it guides readers on how to define requirements, how to write questions that users will understand and want to answer, and how to deal with instructions, progress indicators and errors.
*Provides proven and practical advice that will help you avoid pitfalls, and produce forms that are aesthetically pleasing, efficient and cost-effective.
*Features invaluable design methods, tips, and tricks to help ensure accurate data and satisfied customers.
*Includes dozens of examples -- from nitty-gritty details (label alignment, mandatory fields) to visual designs (creating good grids, use of color).
*Foreword by Steve Krug, author of the best selling Don't Make Me Think!
Designing good forms is trickier than people think. Jarrett and Gaffney come to the rescue with Designing Forms that Work, clearly explaining exactly how to design great forms for the web. Liberally illustrated with full-color examples, it guides readers on how to define requirements, how to write questions that users will understand and want to answer, and how to deal with instructions, progress indicators and errors.
*Provides proven and practical advice that will help you avoid pitfalls, and produce forms that are aesthetically pleasing, efficient and cost-effective.
*Features invaluable design methods, tips, and tricks to help ensure accurate data and satisfied customers.
*Includes dozens of examples -- from nitty-gritty details (label alignment, mandatory fields) to visual designs (creating good grids, use of color).
*Foreword by Steve Krug, author of the best selling Don't Make Me Think!
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4 of 4 people found the following review helpful:
5.0 out of 5 stars
How to create web forms that people will actually complete,
By Drys (London, UK) - See all my reviews
This review is from: Forms that Work: Designing Web Forms for Usability (Interactive Technologies) (Paperback)
Anyone who creates or commissions forms must read this book, by authors with extensive practical experience of creating successful forms. Although the sub-title refers to web forms, much of the content is equally relevant to paper-based forms.
The book is also a must-read for anyone who works in marketing, because it will give them an insight into why the design of forms must be user-centred, not simply to fulfill marketing requirements. The book starts with an explanation of the three layer theory of forms: relationship, conversation, and appearance that forms the backbone of the book. It emphasises the importance of using persuasion to get people to fill in forms, and gives an insightful and helpful approach to the answers that people need to provide: the no-brainer "slot-in" answer, the go and find it "gathered" answer, the go and ask "third-party" question, and the think it up "created" answer. It is easy to read, with many illustrations, and backed with strong references in the excellent Further Reading section. Supported by examples and interesting case-studies, this is a great companion to Janice (Ginny) Redish's "Letting Go of the Words" from the same publisher.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Even better than I remember it,
By
This review is from: Forms that Work: Designing Web Forms for Usability (Interactive Technologies) (Paperback)
I wrote the foreword for this book, so obviously I think very highly of what Caroline and Gerry have to offer. (Eveyone who knows how much I hate writing will understand that agreeing to do the foreword means I *really* liked this book.)
Even though I make a point of recommending Forms That Work--along with Ginny Reddish's excellent Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)--every time I give a talk anywhere, I haven't actually re-read any of it since it was first published. Then this past week when someone asked me a question about forms, I pulled my copy off my bookshelf. I found what I was looking for right away, but then I started leafing through it, just enjoying all the great advice embedded in the headings, and dipping into some of the text and illustrations. I have to admit, it was even better than I remembered. Here's my advice: If you have a form on your Web site, do yourself a favor and get a copy of this book.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Great resource & well illustrated,
By
This review is from: Forms that Work: Designing Web Forms for Usability (Interactive Technologies) (Paperback)
Forms are one of the more common parts of today's websites and also the cause of many usaility problems. As people use more transactional websites requiring them to provide information online the importance of forms will only increase. The mindset of users changes too once they encounter forms (the data protection fears come up and they often recall their nightmare worst registration form) so what may seem just a small thing can have bigger consequences.
This book is a great reseource from two experts in the field and thankfully, unlike many online forms, the book itself is quite usable. The illustrations and examples are great and make the most of positive and negative examples. Like another good resource, Letting go of the words , by Ginny Reddish it uses icons of smiley faces to indicate the problem or good example and therefore keeps the book skimmable. It is also quite comprehensive in the range of forms that it covers. Highly recommended for anyone looking for lessons on best practice in online form design.
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