- Paperback: 176 pages
- Publisher: AVA Publishing SA (Nov 2004)
- Language English
- ISBN-10: 2884790519
- ISBN-13: 978-2884790512
- Product Dimensions: 22.6 x 16.4 x 2 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 549,872 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
Our new series, Basics Design, will incorporate five titles Format, Layout, Typography, Image and Colour, each representing the fundamentals of graphic design. This series will provide design students and anyone with an interest in creativity with an indispensable reference tool and a through knowledge of the building blocks of Graphic Design. Format concerns the physical dimensions of a product and the space one has to best present the graphic elements of a design. Product shape and size is a neglected but key aspect of a design's eventual impact, and within all print and digital media a creative approach to format selection can produce dramatic results. Armed with knowledge of different folding options the designer is open to additional creative possibilities that can have a pronounced effect on the finished product, whether it's an annual report, a book, a package or a magazine insert.
About the Author
Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Communication. He has written and designed several books on branding and packaging. Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.
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Most Helpful Customer Reviews
5.0 out of 5 stars
Very ueful,
By
This review is from: Basics Design: Format (Paperback)
great book in a series of great books. I have bought a couple of these books now. Inspire and inform me as I have gone through my final half of my design degree. I wish I had known about these earlier.
5.0 out of 5 stars
Essential Guide!,
By
This review is from: Basics Design: Format (Paperback)
This book gives detailed information on how to work within a given format and also how to decide on and develop a format for your own print media and web design. I found the examples and case studies fascinating; covering the spectrum of books, magazines, posters, objects, screen and brochures. The authors provided plenty of details for all the examples, which I have found useful when further researching an image of interest.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
5.0 out of 5 stars (1 customer review) 1 of 1 people found the following review helpful:
5.0 out of 5 stars
Essential Guide!,
By Ro5ie - Published on Amazon.com
This review is from: Basics Design: Format (Paperback)
This book gives detailed information on how to work within a given format and also how to decide on and develop a format for your own print media and web design. I found the examples and case studies fascinating; covering the spectrum of books, magazines, posters, objects, screen and brochures. The authors provided plenty of details for all the examples, which I have found useful when further researching an image of interest.
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