Simple,Imaginative, creative, inspiring, this book written by one of the leading graphic designers although slightly dated in look,still never fails to get you thinking.
Even in todays media crammed world it displays a way of thinking which can be applied to every aspect of design. By solving the problem creatively cuts out all confusion and engages the reader more than ever.
It may be simple in concept but not in the way it was created. If a piece of graphic design can evoke a smile or a reaction then surely the job is done and the piece is likely to be remembered.
A must read for anybody whether your in design or not, this book just explains how to think about problems and solve them creatively, if it makes you think at least once whilst reading then it has worked and if it doesn't then read it again. A great book.