This is not a "pro-Barbie" book, or an "anti-Barbie" book. It is an exploration of all aspects of Barbie the author finds significant. Topics include:
The history of Barbie's creation, her marketing and engineering by Mattel.
The differences between male and female executives in handling of the Barbie line.
Ruth Handler, Barbie's creator, and other prominent women in Barbie's life such as Charlotte Johnson, who designed her clothes in the early years, Judy Shackelford, Mattel's first female vice president, and Jill Barad, the marketing director & later Mattel COO, who pioneered the "We Girls Can Do Anything" advertising campaign in 1984.
A history of Barbie and ethnic identity (unfortunately someone had clipped pages out of this chapter in the library copy I read, so I can't say too much about it.)
Explorations of symbolic, sexual, & psychological meanings of the doll.
I found this book fascinating. A very enjoyable read. While it explores both the positive and negative views women have had of Barbie, I especially enjoyed the positive, including Barbie's history as a single independent career woman, the powerful career women involved in her creation, manufacture, & marketing over the years, and the somewhat fanciful but enjoyable discussion of her as a mythical archetype of the feminine.
I like when this book ventures into realms of the bizarre, like the exploration of Barbie's image in the context of fetishism and pornography. I suppose some people might be disturbed or offended by this, however.
I was frustrated by the lack of a list of illustrations, since photographs appear throughout the text, & are often mentioned later in the book. It's hard to go back and find the picture she's talking about.
I was confused by the author `s seeming lack of awareness that people might read the book 6 or more years after its publication. For instance, she refers to women of the Barbie generation as "women under 40." I had to think to realize this included me, since I'm not under 40 now, but I was when the book was published in 1994. The confusion will increase as years go by.
This is too bad, since the book is a unique treatment of Barbie in cultural context, and should be read well into the future by students of popular culture as well as individuals who like to ponder such things. Unfortunately, it's out of print. This makes it unlikely that a 2nd edition will ever appear, which is also too bad, since I would love to know what the author has to say about innovations subsequent to its publication, such as Barbie's new more lifelike proportions, and the introduction of her belly-button.
Some people might find this book too intellectual, or possibly over their heads. Probably many people who like to ponder the meanings of popular culture are anti-Barbie, and might be turned off by the book's positive spin on the doll. Barbie enthusiasts might be put off by the negative spin, as well as the stranger explorations. I love the book, but I have to admit it's not for everybody. Maybe that's why it's out of print. But if you are open to both sides of the Barbie controversy, and like to wax philosophical and think about things, this book is definitely for you.