- Paperback: 272 pages
- Publisher: St Martin's Press; New edition edition (25 Jan 2002)
- Language English
- ISBN-10: 0312283997
- ISBN-13: 978-0312283995
- Product Dimensions: 19.6 x 13.4 x 1.8 cm
- Amazon Bestsellers Rank: 2,117,301 in Books (See Top 100 in Books)
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Product Description
Product Description
"Fordlandia" is a haunting, evocative novel at whose core lies a nugget of fact: In 1929, Henry Ford, presiding in divine authority over his automobile empire, grew tired of the British monopoly on Brazilian rubber. So, with signature hubris, Ford decided he would produce his own rubber and set about colonizing the Amazon, ultimately investing millions and founding an entire city around his rubber plantation. The name of the city was Fordlandia.
Surrounding this historical curiosity is a rich, captivating tales that explores the fundamental struggle between man and the natural world. Eduardo Sguiglia's exquisitely imagined Fordlandia is a town of characters by turns engaging and enigmatic, who draw the reader into their various worlds so effortlessly and ingenuously that their dreams, discoveries, and downfalls begin to seem as immediate and piercing as one's won.
Surrounding this historical curiosity is a rich, captivating tales that explores the fundamental struggle between man and the natural world. Eduardo Sguiglia's exquisitely imagined Fordlandia is a town of characters by turns engaging and enigmatic, who draw the reader into their various worlds so effortlessly and ingenuously that their dreams, discoveries, and downfalls begin to seem as immediate and piercing as one's won.
About the Author
EDUARDO SGUIGLIA, a noted Argentine writer is a professor at the University of Buenos Aires. Two of his essays on Argentine society have become bestsellers, and his first novel, FORDLANDIA, was hugely acclaimed in his native country.
--This text refers to an out of print or unavailable edition of this title.
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2 reviews
18 of 19 people found the following review helpful
Fascinating Historical Fiction
17 Aug 2000
Format:Hardcover
If you find bold business endeavors fascinating, and you're intrigued by the colossal mistakes of one of the 20th century's greatest entrepreneur, then I must recommend this book. FORDLANDIA is based on the true story of Henry Ford's ill-conceived and catastrophic decision to start his own rubber plantation in the jungles of Brazil. This has been the most fascinating and original novel I have read in a long time. The author, Eduardo Sguiglia, has a very clear and crisp form of writing that immerses you in a very different culture. I'm sure you'll enjoy this novel as well as learn plenty about the mistakes one of our greatest businessmen.
7 of 9 people found the following review helpful
Perfect novel if you're interested in BUSINESS!
18 Dec 2000
Format:Hardcover
This historical novel is fascinating on a lot of levels, but especially for anyone interested in business. It can be read as a cautionary tale of corporate hubris, of ego mania, and the business failure to which that can lead. Such an original book. Couldn't put it down.
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