It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive. "For Immediate Release" reveals how public relations can do just that--while also defining brands, helping companies and individuals court the press or avoid it, growing business without alienating loyal customers, resolving crises quickly, and improving first-page results on the most powerful search engine in the world (Google).
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"Torossian's insights into the PR business were enormously helpful to me as an entrepreneur. With Ronn's help we grew a start up into the #1 spot on the Inc. 500 list of fastest growing companies in the US, and was able to take it public with greater than a billion dollar market cap. Ronn continues to help me today as a principal in the private equity business. "For Immediate Release" should be required reading for anyone in business, large or small."
--David A. Steinberg, founder and CEO, CAIVIS Acquisition Corp
"Torossian's "For Immediate Release" is a fearless, bold, clear, honest, and practical look at how PR shapes minds, ideas, and businesses. It is required reading for any business or brand interested in making an impact in today's 24/7 media world."
--The Shark Daymond John, founder, president, and CEO of FUBU
"Ronn Torossian is a master of his craft and understands the fine art of PR and marketing. He lifts the curtain on the intertwined worlds of PR and media, leaving little doubt how important communication is for brands. "For Immediate Release" is a must read for anyone who wants to clutterbust a market, rapidly build a brand, and take it to the next level."
--Ron Vigdor, Founder, BornFree(R)
"For too long, the PR game has been under the control of a handful of old-club-boys until Torossian came on the scene and was able to accomplish as much, if not more than all of them. "For Immediate Release" is an insider's guide to how New York media works, but more importantly, how to work it, from someone who has had firsthand experience in doing so. Forget theory, this book takes you behind the scenes with real concrete examples of the new rules of social media and working with the power brokers that can build or destroy a brand."
--Amir Korangy, Publisher of "The Real Deal" magazine
"My friend Ronn Torossian has written a great book. He speaks from firsthand experience as one of the most gifted PR professi
--David A. Steinberg, founder and CEO, CAIVIS Acquisition Corp
"Torossian's "For Immediate Release" is a fearless, bold, clear, honest, and practical look at how PR shapes minds, ideas, and businesses. It is required reading for any business or brand interested in making an impact in today's 24/7 media world."
--The Shark Daymond John, founder, president, and CEO of FUBU
"Ronn Torossian is a master of his craft and understands the fine art of PR and marketing. He lifts the curtain on the intertwined worlds of PR and media, leaving little doubt how important communication is for brands. "For Immediate Release" is a must read for anyone who wants to clutterbust a market, rapidly build a brand, and take it to the next level."
--Ron Vigdor, Founder, BornFree(R)
"For too long, the PR game has been under the control of a handful of old-club-boys until Torossian came on the scene and was able to accomplish as much, if not more than all of them. "For Immediate Release" is an insider's guide to how New York media works, but more importantly, how to work it, from someone who has had firsthand experience in doing so. Forget theory, this book takes you behind the scenes with real concrete examples of the new rules of social media and working with the power brokers that can build or destroy a brand."
--Amir Korangy, Publisher of "The Real Deal" magazine
"My friend Ronn Torossian has written a great book. He speaks from firsthand experience as one of the most gifted PR professi
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Most Helpful Customer Reviews
By Rolf Dobelli
TOP 500 REVIEWER
Format:Hardcover
Considering the 24-hour news cycle and the explosion of social media, getting your voice heard by using public relations is more challenging than ever. But fear not: Ronn Torossian of 5W Public Relations (5WPR), writing with business author Karen Kelly, shares his observations and ideas. You'll hear a lot - a lot - about 5WPR's clients and the daring deeds that Torossian accomplished on their behalf. But you'll also glean helpful tips on PR that cut through the cacophony. getAbstract believes PR professionals, including beginners who are just finding their way, can benefit from this book.
Format:Hardcover|Amazon Verified Purchase
Read this and then ordered another 2 copies for the guys in the office. Very good read for anybody into online (or offline) marketing.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.3 out of 5 stars
37 reviews
39 of 51 people found the following review helpful
1.0 out of 5 stars
Interesting PR Firm
15 Nov 2011
By Frog Legs
- Published on Amazon.com
Format:Hardcover
In some ways you could say that Ronn Torossion is good at PR - the first eighteen reviews for this book certainly read like a press release straight from his desk.
Certainly I found his advice on how gay people can avoid pregnancy most interesting, if a little irrelevant.
With clients like Pastor John Hagee truly only the best PR brains could spin out a positive story.
Anyway, do some research on the author first, and make a considered decision before buying this book.
Let me finish with a quote from the author:
Run tactically but think strategically. Just running won't get you far. You'll hit the wall. Strategically you'll find a way around it. But don't over plan without doing.
Certainly I found his advice on how gay people can avoid pregnancy most interesting, if a little irrelevant.
With clients like Pastor John Hagee truly only the best PR brains could spin out a positive story.
Anyway, do some research on the author first, and make a considered decision before buying this book.
Let me finish with a quote from the author:
Run tactically but think strategically. Just running won't get you far. You'll hit the wall. Strategically you'll find a way around it. But don't over plan without doing.
3 of 3 people found the following review helpful
5.0 out of 5 stars
Real success v theory
22 Oct 2012
By LABiz
- Published on Amazon.com
Format:Hardcover
I've read the reviews and feel the few negative ones are mis-guided. This is not another "how to" book but rather a case studies and of coarse that's going to come off as if the author is bragging (which is the definition of PR), but that's precisely the difference between theory and reality. I enjoyed it because it was not authored by another BS how to theorist selling air, but rather written by someone who's done it and made it to the top -- you can't argue with success, especially when he has repeated it time and again. Business owners should enjoy this because of the no nonsense angle from a ceo's perspective, which leaves you understanding the difficulties, strategy and commitment needed forf branding in the ever changing landscape of media.
1 of 1 people found the following review helpful
5.0 out of 5 stars
most informative
24 Oct 2012
By rock star
- Published on Amazon.com
Format:Hardcover
I found the book to be quite informative and inspirational. Dont understand how anyone could have given this book 1 star. they prob never read it. Ron is truely the authority on PR and his ideas, beliefs are really cutting edge in the PR world. This book is no doubt a must read.
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4.3 out of 5 stars
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