"Torossian's insights into the PR business were enormously helpful to me as an entrepreneur. With Ronn's help we grew a start up into the #1 spot on the Inc. 500 list of fastest growing companies in the US, and was able to take it public with greater than a billion dollar market cap. Ronn continues to help me today as a principal in the private equity business. "For Immediate Release" should be required reading for anyone in business, large or small."
--David A. Steinberg, founder and CEO, CAIVIS Acquisition Corp
"Torossian's "For Immediate Release" is a fearless, bold, clear, honest, and practical look at how PR shapes minds, ideas, and businesses. It is required reading for any business or brand interested in making an impact in today's 24/7 media world."
--The Shark Daymond John, founder, president, and CEO of FUBU
"Ronn Torossian is a master of his craft and understands the fine art of PR and marketing. He lifts the curtain on the intertwined worlds of PR and media, leaving little doubt how important communication is for brands. "For Immediate Release" is a must read for anyone who wants to clutterbust a market, rapidly build a brand, and take it to the next level."
--Ron Vigdor, Founder, BornFree(R)
"For too long, the PR game has been under the control of a handful of old-club-boys until Torossian came on the scene and was able to accomplish as much, if not more than all of them. "For Immediate Release" is an insider's guide to how New York media works, but more importantly, how to work it, from someone who has had firsthand experience in doing so. Forget theory, this book takes you behind the scenes with real concrete examples of the new rules of social media and working with the power brokers that can build or destroy a brand."
--Amir Korangy, Publisher of "The Real Deal" magazine
"My friend Ronn Torossian has written a great book. He speaks from firsthand experience as one of the most gifted PR professi