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Product Description
Washington Post
An encyclopaedic history of Coke and its subculture. [Pendergrast] has used Coca-Cola as a metaphor for the growth of modern capitalism itself.
--This text refers to an alternate
Paperback
edition.
Review
"Behind the glitz and fanfare, the bubbly brown beverage has had a tortured and controversy-filled history. It is meticulously chronicled in...For God, Country, and Coca-Cola."
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First Sentence
THERE'S NO QUESTION that The Coca-Cola Company loves its own history. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
THERE'S NO QUESTION that The Coca-Cola Company loves its own history. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
"One share of original 1919 Coca-Cola stock had split into 1,152 shares by 1991, in addition to providing a cumulative dividend of over $10,000. If the dividends from that one original share had been reinvested in Coca-Cola stock, the $40 (or $5 for insiders) investment would now be worth almost two million dollars. Using the same scale, if a great grandparent had purchased one of Asa's $100 shares in 1892, it would now bring approximately $2.5 billion." - from FOR GOD, COUNTRY AND COCA-COLA
One of the enduring memories of my childhood, likely shared with millions of others, is getting a dime from one of my parents to buy and enjoy an ice-cold Coke pulled from a filling-station vending machine during a long drive on a hot day. After filling the car up with gas, Ol' Dad probably had a Coke also; memory fails. (This was before auto air conditioning reached the sweaty masses.) The drinking experience was pure bliss. Over the half-century since, nothing has ever tasted better. It's an iconic experience, like a hot dog with all the fixin's at the ball game or pink cotton candy at the state fair handed-over fresh, warm and fragrant out of the spinner (not pre-made and pre-packaged in a plastic overwrap as it frequently comes now).
FOR GOD, COUNTRY AND COCA-COLA is Mark Pendergrast's prodigiously researched - 96 pages of Notes - on the soft-drink and the company that sells it from the former's creation in 1886 to the status of both in 1992. (The book was published in 1993.) Pendergrast's grandfather was an Atlanta druggist that sold Coca-Cola in his store's soda fountain.
With 425 pages of text and three photo sections, Mark's labor of love will tell you more than you'll ever need to know about "the real thing". Indeed, towards the end of the narrative, when the history gets somewhat bogged down detailing Coca-Cola's advertising strategy of the 1980s, it may be more than you wanted to know. But, never mind; the author is nothing if not comprehensively complete.
For me, the most fascinating elements of the volume were the descriptions of the "patent medicine" industry of the late nineteenth century, the company's efforts to get its product to the troops in World War II, and the evolution of the ongoing competition between Coca-Cola and its Great Enemy, Pepsi. Personally, I've always preferred the latter when imbibed by itself. But, if one is adding peanuts to the bottle - and it must be a glass bottle - then it simply has to be Coke; no other brand will do.
FOR GOD, COUNTRY AND COCA-COLA is long and perhaps not amenable to the reading interest of everyone. But, if you're intrigued by the subject matter, I don't imagine you'll find a better or more engaging treatment of it on the bookshelves.
One of the enduring memories of my childhood, likely shared with millions of others, is getting a dime from one of my parents to buy and enjoy an ice-cold Coke pulled from a filling-station vending machine during a long drive on a hot day. After filling the car up with gas, Ol' Dad probably had a Coke also; memory fails. (This was before auto air conditioning reached the sweaty masses.) The drinking experience was pure bliss. Over the half-century since, nothing has ever tasted better. It's an iconic experience, like a hot dog with all the fixin's at the ball game or pink cotton candy at the state fair handed-over fresh, warm and fragrant out of the spinner (not pre-made and pre-packaged in a plastic overwrap as it frequently comes now).
FOR GOD, COUNTRY AND COCA-COLA is Mark Pendergrast's prodigiously researched - 96 pages of Notes - on the soft-drink and the company that sells it from the former's creation in 1886 to the status of both in 1992. (The book was published in 1993.) Pendergrast's grandfather was an Atlanta druggist that sold Coca-Cola in his store's soda fountain.
With 425 pages of text and three photo sections, Mark's labor of love will tell you more than you'll ever need to know about "the real thing". Indeed, towards the end of the narrative, when the history gets somewhat bogged down detailing Coca-Cola's advertising strategy of the 1980s, it may be more than you wanted to know. But, never mind; the author is nothing if not comprehensively complete.
For me, the most fascinating elements of the volume were the descriptions of the "patent medicine" industry of the late nineteenth century, the company's efforts to get its product to the troops in World War II, and the evolution of the ongoing competition between Coca-Cola and its Great Enemy, Pepsi. Personally, I've always preferred the latter when imbibed by itself. But, if one is adding peanuts to the bottle - and it must be a glass bottle - then it simply has to be Coke; no other brand will do.
FOR GOD, COUNTRY AND COCA-COLA is long and perhaps not amenable to the reading interest of everyone. But, if you're intrigued by the subject matter, I don't imagine you'll find a better or more engaging treatment of it on the bookshelves.
3 of 4 people found the following review helpful
Format:Paperback
There are few people in the world that have not drunk coca cola. This is a fascinating history of one of the worlds most successfull products. Thoroughly researched with extensive notes makes it useful to any marketing student or layman.
1 of 3 people found the following review helpful
Format:Paperback
Entertaining, thorough and insightful - if you're looking for the story of The Real Thing, this is it. Well worth reading.
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