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For Better or for Work: A Survival Guide for Entrepreneurs & Their Families [Hardcover]

Meg Cadoux Hirshberg
5.0 out of 5 stars  See all reviews (1 customer review)
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Book Description

23 Dec 2011
Discover how to build a successful business and follow your passions without sacrificing healthy family relationships to the financial and emotional rollercoaster that is entrepreneurship. How does someone who is obsessed live peacefully with others who are not? That question summarises the quandary faced by company founders and their families. To answer it, author Meg Cadoux Hirshberg examines the impact for better and for worse of entrepreneurial businesses on families and relationships, and vice versa. Practically, this is a vital guide to navigating the emotional and logistical terrain of business-building while simultaneously enjoying a fulfilling family life. From the trials of co-habiting with a home-based business to the queasy necessity of borrowing money from family and friends to the complexities of intergenerational succession, no topic is taboo. Psychologically, this book is a reminder that no entrepreneurial family trudges the hard trail of company-building alone. If you have embarked on such an enterprise, you and your spouse will find comfort and guidance in the experiences of others like you. Meg draws on the struggles and triumphs she and husband Gary Hirshberg experienced as he built Stonyfield Yogurt, and also shares powerful stories and insights from other families, gathered through hundreds of interviews. This book will remind you that the long hours and late nights spent on the business or with the family are worth the effort and will give you tools for making both endeavours successful.

Product details

  • Hardcover: 254 pages
  • Publisher: Greenleaf Book Group LLC (23 Dec 2011)
  • Language: English
  • ISBN-10: 0983934002
  • ISBN-13: 978-0983934004
  • Product Dimensions: 23 x 3 x 15.5 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 785,953 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

"After Cadoux Hirshberg published the article 'Hitched to Someone Else's Dream' in Inc. magazine in 2008, which described the challenges of being married to the highly driven entrepreneur Gary Hirshberg, cofounder and CEO of Stonyfield Yogurt, the article yielded such a response that it grew into a regular column about entrepreneurs and family and, finally, this book. When people start businesses, they rarely consider how much the business will take over their lives and sap their time and energy, much less that of their families. Hirshberg shares her story and others', speaking powerfully and emotionally about the trials and tribulations of an entrepreneur marriage. She covers the challenges of relatives investing in the business, layering a professional relationship onto a personal one, keeping romance alive for spouses who work together, caring for and providing attention to children, passing the reins within the family, and surviving the failure of the relationship or the business itself. Along the way, she suggests marriage-saving rules and offers cool-headed advice, making the book an indispensable tool for those living - enthusiastically or reluctantly - for a spouse's dream." - Publisher's Weekly Mar 2012.

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Most Helpful Customer Reviews
By Rolf Dobelli TOP 500 REVIEWER
Format:Hardcover
Business journalist Meg Cadoux Hirshberg's article "Hitched to Someone Else's Dream" appeared in the September 2008 issue of Inc. magazine. She described the early, stressful beginnings of Stonyfield Farms, the company her husband co-founded. Though it is now the world's largest organic yogurt firm, nine years of hard work passed before it made a profit. That article and the subsequent response from entrepreneurial couples and families led Hirshberg to write this book, where the advice ranges from the truly informed inside perspective to a few pretty obvious tips. getAbstract recommends her hilarious, heartbreaking, essential guide and its many family business war stories to current and aspiring entrepreneurs, their spouses and families, and other busy professionals seeking work-life balance.
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Amazon.com: 5.0 out of 5 stars  33 reviews
7 of 7 people found the following review helpful
5.0 out of 5 stars Must read for entrepreneurs and their families! 29 Mar 2012
By Dave Kerpen - Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
Being an entrepreneur is tough. Really tough. It hasn't just been challenging for me, it's been challenging for my wife and children. My wife happens to be my business partner, so perhaps this has been tougher than usual, but from what I've heard, for all entrepreneurs with families, the balance between our business and our family is challenging.
I met Meg Hirshberg three weeks ago at SXSW where she spoke with her husband Gary Hirshberg, CEO of Stonyfield Farm, a $300 million yogurt company and the second largest in the U.S. I met her after reading her book For Better or For Work and being really moved and inspired by the stories I read. I was further inspired after hearing Meg talk at SXSW. Inspired as a busy entrepreneur, but also really inspired as the spouse of an entrepreneur.
Meg wrote the book to share what she wished she had known and done before the many years of struggle while growing both a business and a family.

Here are seven lessons I learned from For Better or For Work, a book I very highly recommend, for both entrepreneurs and their families.

1) Turn off the smartphone. Make time every day for your spouse and children, time completely uninterrupted by emails and other notifications. It doesn't always have to be a lot of time, but it does have to be uninterrupted.

2) Prioritize each other's communications. Respect each other enough to put the other at the top of the queue on any given busy day.

3) Take family vacations. No matter how difficult it may seem to find the time or money, find it. It won't make or break the business and it might make the family a lot happier.

4) Befriend other company-building families. For me, Entrepreneur's Organization has been a lifesaver in helping me meet lots of other CEO's and their families, people who know from experience what the roller coaster ride is like.

5) Take frequent inventory. Ask each other how you're doing in balancing work vs. the relationship. And even ask the kids how you're doing and what you can do better.

6) Give each other a voice. The entrepreneur is used to being a boss, and needs a voice at home. But the spouse of an entrepreneur absolutely needs a voice in business decisions that may affect the family as well.

7) Make family dinners a priority. Find time to all sit together in an electronics-free zone, listening to each other and talking (mostly) about stuff besides the business.

I learned these lessons and so much more from reading For Better or For Work, many of which applied to me as an entrepreneur, or spouse of an entrepreneur, but many of which also applied to me as a businessperson, husband and father.
6 of 7 people found the following review helpful
5.0 out of 5 stars This is a book for everyone! 17 Feb 2012
By AmyV - Published on Amazon.com
Format:Hardcover
This is a wonderfully readable book about relationships, life and work. Meg Cadoux tells the stories of families in business, but her stories are anything but business like. This is a must read for anyone who is in a family business, anyone who is thinking about starting one and, frankly, anyone at all.
3 of 3 people found the following review helpful
5.0 out of 5 stars Helpful for non-entrepreneur families too! 27 Mar 2012
By DBButler - Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
Very insightful! I'm not an entrepreneur or married to one but I found the book helped me understand what that world is all about. I also think the advice transcends the entrepreneurial family and often applies to the rest of us too, maybe just in lower doses! I highly recommend this book for anyone trying to balance a demanding work life with a rich family life. Told through her own stories and those of others, the author makes her points without a professorial tone or clinical jargon. Well worth the read.
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