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Review
'The League Managers Association has worked with the Warwick Business School, and Dr Sue Bridgewater in particular, for many years. The relationship has, I believe, been mutually beneficial and I am delighted to endorse this excellent book, not least because it cuts through all the emotional issues which so often cloud the judgement of people trying to arrive at sensible analysis of this very demanding profession.
The book provides an objective viewpoint, is clearly and rationally explained, and also allows an academic insight to not just a precarious, but also an intriguing, profession which offers millions of fans a daily source of interest and conversation.' - Howard Wilkinson, Chairman, League Managers Association
'I found the book a very informative read. Many of the things I am reading in it are currently happening to me. I would recommend this book as a must read book for any potential manager, or for that matter any new owner or CEO of a Football Club. As I believe the Manager is the most important appointment at a Club, this book will go a long way in helping to get appointed and hopefully stay appointed for longer than the usual 14 months.' - Kevin Blackwell, Manager, Sheffield United FC
'I was fortunate enough to work with Sue Bridgewater when the Applied Management course at Warwick Business School was in its infancy. Sue casts a critical eye over the challenge of modern football management and the short-term thinking that too often hinders real progress. Through her work with the League Managers' Association she talks from a true position of knowledge and shows understanding of the issues surrounding the modern manager.' - Stuart Pearce, Head Coach, England Under 21s
'Sue brings a clear academic analysis to the turbulent world of football management. I found reading this book as useful and informative as attending Sue's fantastic Applied Management Course at Warwick Business School. An interesting and helpful read.' - Malky Mackay, Manager, Watford FC
'Sue Bridgewater gives a powerful insight into the trends and perceived success criteria of football management in the 21st century. The evidence she presents and subsequent analysis contributes greatly to our understanding of the issues and challenges faced by football managers in an increasingly turbulent and pressurised industry. I am sure that the book will be positively received by all managers who will be empowered by the acknowledgment of the challenges faced and the models of practice presented.
Sue's work is proof that football management is certainly not a career for the faint hearted, I encourage all managers, chairmen, supporters, theorists and football policy makers and governing bodies to study her findings carefully so that we can learn from the potentially damaging impact of the managerial merry-go-round and move to a more effective and sustainable model of football management in this country, providing opportunities to support managers to achieve their potential.' – Brian Laws, Manager, Burnley FC
'A very thorough, informative book that gives an in depth account of the intricacies of football management.' – Aidy Boothroyd, Manager, Colchester United FC
'An excellent book and a good read.' - Paul Ince, Manager, Milton Keynes Dons FC
Product Description
Football Managers have to deal with a number of unique pressures: this is an extremely turbulent profession, it is results oriented, their actions are carried out in the full glare of the media spotlight. Yet in many of its dimensions, the challenges of the football manager role strike chords with those of talent managers in many other sectors. How should they get the best out of players with different strengths, how do you achieve the best recruitment, development, retention of these staff and when do you decide against trying to stop them from leaving? How do you motivate those who are not in your starting line up? What is your role as leader in this type of situation, how do you think longer term when the pressures are all judged by short-term measures? What if you are made a scapegoat for the failings of the broader organisation?
The football analogy is a widely understood and many of these issues can be discussed in terms of football management in ways which are more easily digested than through examples from many other sectors. This book will satisfy the interest in football management and in talent management and leadership using thought provoking material and examples which allow us to look at our daily challenges through a different lens.
The football analogy is a widely understood and many of these issues can be discussed in terms of football management in ways which are more easily digested than through examples from many other sectors. This book will satisfy the interest in football management and in talent management and leadership using thought provoking material and examples which allow us to look at our daily challenges through a different lens.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Hardcover
I enjoyed reading this. It isn't a football biography or insider story, more a study of the challenges facing football managers. It is scary how often clubs change managers! Some interesting facts and figures and quotes from football managers put together with a review of management theory.
3 of 4 people found the following review helpful
Format:Hardcover
A lot of self hype, quotes from a host of managers but not a great deal of end product. This book fails to provide the insights that one might hope in what is completely uncharted - at least from a literary standpoint - territory. What the book does do is provide a solid connection between management theory and the practice of football management with focus primarily placed on the difficulty of the job in such a high pressure situation and which aspects can be transferred into management theory whilst analysing the shortcomings of football and particularly managers and suggesting where improvements can be made.
There is no ground breaking new information to be had. The tables of managerial comings-and-goings are those seen annually in the tabloids without the gloss and merely serve to confirm what everyone knew already - the career of a manager is getting ever-shorter whilst the section on over-achievers compared to their budgets leaves a LOT to be desired, it is here that one notes the author's lack of football knowledge as little or no heed is paid to aspects such as continuity of the squad, continuity of staff, continuity of ownership, numbers of youth players in the first team, profit/loss on transfers, age and experience of players etc. which all influence how well a manager performs. Furthermore, the achievements of Ferguson and Wenger whilst acknowledged, are promptly disregarded when in fact, as the two most successful managers in the Premier League, they should be the focus.
The oft-mentioned 'Certificate in Applied Management' at Warwick Business School which was conceived and conducted by the author receives no detailed analysis and it is barely mentioned what managers learn or gain from the course other than knowing what a balance sheet is. This is particularly noteworthy as it is the premise of the entire book, the author notes that she is 'not a football person' and that much of the industry goings-on were foreign to her at the beginning so to utterly avoid the teaching methods used and what the author gained in knowledge makes the entire book slightly pointless.
So if you're interested in the connection between management theory and practice, this will be useful, however if you want more details on the inner workings of football management and the education related to the career, this book, falling short of it's own targets won't help.
There is no ground breaking new information to be had. The tables of managerial comings-and-goings are those seen annually in the tabloids without the gloss and merely serve to confirm what everyone knew already - the career of a manager is getting ever-shorter whilst the section on over-achievers compared to their budgets leaves a LOT to be desired, it is here that one notes the author's lack of football knowledge as little or no heed is paid to aspects such as continuity of the squad, continuity of staff, continuity of ownership, numbers of youth players in the first team, profit/loss on transfers, age and experience of players etc. which all influence how well a manager performs. Furthermore, the achievements of Ferguson and Wenger whilst acknowledged, are promptly disregarded when in fact, as the two most successful managers in the Premier League, they should be the focus.
The oft-mentioned 'Certificate in Applied Management' at Warwick Business School which was conceived and conducted by the author receives no detailed analysis and it is barely mentioned what managers learn or gain from the course other than knowing what a balance sheet is. This is particularly noteworthy as it is the premise of the entire book, the author notes that she is 'not a football person' and that much of the industry goings-on were foreign to her at the beginning so to utterly avoid the teaching methods used and what the author gained in knowledge makes the entire book slightly pointless.
So if you're interested in the connection between management theory and practice, this will be useful, however if you want more details on the inner workings of football management and the education related to the career, this book, falling short of it's own targets won't help.
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