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Food Wars: The Battle for Mouths, Minds and Markets
 
 
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Food Wars: The Battle for Mouths, Minds and Markets [Paperback]

Tim Lang (Author), Michael Heasman (Author)
5.0 out of 5 stars  See all reviews (1 customer review)
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Frequently Bought Together

Food Wars: The Battle for Mouths, Minds and Markets + Food Policy: Integrating health, environment and society + The Atlas of Food (Second Edition): Who Eats What, Where and Why (The Earthscan Atlas Series)
Price For All Three: £60.59

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Product details

  • Paperback: 384 pages
  • Publisher: Earthscan; illustrated edition edition (1 Aug 2004)
  • Language English
  • ISBN-10: 1853837024
  • ISBN-13: 978-1853837029
  • Product Dimensions: 21.2 x 13.8 x 2.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 196,854 in Books (See Top 100 in Books)

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Tim Lang
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Review

Lang and Heaseman's book 'offers a panorama' of the modern-day, global food industry to impress on policy makers, decision-makers in the industry, and the public that there are alternatives to the current practices which deliver much unhealthy food and at times leave food shortages in places. At the core of their recommended alternatives is a 'new conception of health...linking human and ecological health.' A professor and researcher respectively at London's City University, Lang and Heasman have a comprehensive grasp of the structure and workings of the food industry that goes beyond the perspectives and policies of any particular government or region. With this impressive grasp, they are able to propose workable alternatives to problems such as obesity, diabetes, and starvation caused mainly by shortsighted practices and ends of major institutions in the food industry."-The Midwest Book Review
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16 of 20 people found the following review helpful:
5.0 out of 5 stars A terrific account, 14 Jun 2005
By A Customer
This review is from: Food Wars: The Battle for Mouths, Minds and Markets (Paperback)
This book will change the way you view your breakfast cereal for ever! Never again will you chew your morning banana without questioning whether your really should have poured sugary yoghurt all over it! Seriously, this is a very useful account of the major fault-lines in contemporary food and health thinking. The absurdities of the food supply chain are laid bare. Food wars proposes that two emerging paradigms are now competing for which is to replace the mid-20th century paradigm that argued that public health and well-being would automatically follow from increasing food production.
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