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The Food Stylist's Handbook [Kindle Edition]

Denise Vivaldo , Cindie Flannigan
5.0 out of 5 stars  See all reviews (1 customer review)

Print List Price: £32.00
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Product Description

Product Description

Acclaimed food stylist Denise Vivaldo shares the tips and secrets of the trade with cooks who want to become master stylists. It takes a steady hand to arrange the chocolate curls and drizzle the caramel sauce in elaborate designs on top of that sumptuous tiered cake. Whether for food blogs, television, books, magazines, movies, menus, or advertising, food stylists and photographers learn to slice, plate, tweak, and arrange so the dish becomes less a bit a food and more the work of an artisan.

Denise Vivaldo has been a food stylist in Los Angeles for twenty-five years. Originally a professionally trained chef catering in Hollywood, Vivaldo was discovered by Aaron Spelling and put to work on his television shows building food presentations for the camera. Her company, Food Fanatics, styles food for cookbooks, packaging, television, and film. The Food Stylist's Handbook is her sixth book.

Product details

  • Format: Kindle Edition
  • File Size: 7588 KB
  • Print Length: 264 pages
  • Publisher: Gibbs-Smith (1 Sept. 2010)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B003XT608G
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #78,910 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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5.0 out of 5 stars Five Stars 13 Dec. 2014
Format:Kindle Edition|Verified Purchase
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Most Helpful Customer Reviews on (beta) 4.6 out of 5 stars  30 reviews
40 of 44 people found the following review helpful
4.0 out of 5 stars Food stylist 9 Oct. 2010
By Cookielady - Published on
Format:Hardcover|Verified Purchase
I was disappointed in this book only because I was looking for food styling tips of which there is minimal direction. This is an excellent book for someone who would like to become a food stylist as it gives ample instruction and advice as to how to set up a stylist company, how to break into the business, etc. However, I was looking for a book more directed toward styling the food, rather than the business end of it. I did pick up a few helpful tips, but based on the title, thought there would be much more. This book should be entitled, How to Start A Food Stylist Business.
8 of 10 people found the following review helpful
5.0 out of 5 stars YES, Yes! 24 Aug. 2010
By Cherie Mercer Twohy - Published on
Format:Hardcover|Verified Purchase
just received my copy, and denise vivaldo owes me some tylenol pm. could not put it down last night--so much great info, not only on how to get the glossy, "bon app" cover look for your photos, but how to get started, how to run a business and so much more. all delivered in an ultra-approachable, funny and real style, which is exactly denise's personality. (full disclosure--i took a food styling and photography workshop with the divine ms d and company earlier this year. if you have a chance, do this!)
another reviewer mentioned the delores custer book, which i also own, and i think that is a great one, too. thank goodness there are more volumes on this subject now. but the food stylist's handbook is the one i will refer to over and over. so much practical, real-world advice, in such an approachable writing style. i only wish it had been available a few months earlier, when i was styling the food for my second cookbook. oh well, i guess i'll have to write another one so i can put these great tricks to use!
i recommend approaching this book like you approach a high end brunch buffet. browse through for a quick overview, zero in on the goodies that appeal to you most and start with those, then return again and again until you are completely satisfied. it's a delicious book for anyone with an interest in food styling, and it's the one i will carry in my kit!
10 of 13 people found the following review helpful
5.0 out of 5 stars A must-have book for anyone interested in food styling 25 Aug. 2010
By chefsallycam - Published on
Format:Hardcover|Verified Purchase
After taking classes from Denise and Cindie, I could not wait for this book to be published. It's like having both of them with me, continuing to teach me about food styling for my blog and other adventures in the world of food. I'll refer to this book over and over again. It's beautifully shot and easy to read. I appreciate the way it is formatted, the use of bright colors, the step by step directions both written and through photographs. I also appreciate the practical advice about food styling as a career, starting a business and making money. While I also have the Custer book, and it's a very good, I find Denise's book more approachable and easier to read. You'll need them both if you are into food styling, and I'd start with Denise's. I already know this book is going to be used and dog-eared very quickly. It will definitely help me progress in my food styling abilities and as a part of my business.
2 of 2 people found the following review helpful
5.0 out of 5 stars An absolute "must-have" resource for those interested in pursuing a food styling career 15 Nov. 2010
By Midwest Book Review - Published on
Illustrated with beautiful color photography throughout, Food Stylist's Handbook is a no-nonsense guide to the art and career of food styling - that is, making food products appear irresistibly presentable for commercials, magazine ads, infomercials, and other endeavors. Written by a food stylist professional, for professionals, Food Stylist's Handbook discusses the different niches of food styling, how to start a food styling business and build a styling kit, marketing one's food styling business, the preparation for "magic time" (when the photographer starts to shoot), tricks of the trade, and much more. Food Stylist's Handbook is an absolute "must-have" resource for those interested in pursuing a food styling career, and a fascinating browse for any reader curious about the work that goes into sumptuously appetizing advertisements!
11 of 15 people found the following review helpful
5.0 out of 5 stars The Bible for anyone who styles food, or hopes to 23 Aug. 2010
By Patricia Londre - Published on
It is big, and it is glossy, and it is jam-packed with a full education in the profession of food styling. Denise Vivaldo has published what appears to be her ENTIRE body of knowledge; it's all here friends INCLUDING a full additional education by Cindie Flannigan. Well written, organized, fun to read, even dishes up some juicy stories. In my 30-year career in food marketing and PR, I have worked with enough stylists to know this job is a combination of science, art and talent. Throw into the mix a giant requirement for stamina, business savvy, organization, finance and much more. There are few places to learn this job, and that's why this book is, in my opinion, a necessity... beginners to longtime pros. (And hint hint to food bloggers, you will learn a TON to help you with your food photography, too.)
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