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Food Styling & Photography For Dummies Paperback – 23 Mar 2012

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Product details

  • Paperback: 336 pages
  • Publisher: John Wiley & Sons; 1 edition (23 Mar 2012)
  • Language: English
  • ISBN-10: 111809719X
  • ISBN-13: 978-1118097199
  • Product Dimensions: 18.8 x 1.8 x 23.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 53,333 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Alison Parks-Whitfield is a California writer and food photographer with a well-honed passion for shooting a good cupcake. She was born in the San Francisco Bay Area back in the good old days of TV dinners and Space Food Sticks.

Her father worked for Pan Am, and she traveled the world from an early age. Being exposed to so many different cultures and their foods eventually sparked an enormous passion for food photography.

Today, Alison is back in the Bay Area, where she is both a photographer and a writer. In her spare time, she still travels the globe in search of the perfect light to photograph her beloved cupcakes.

Product Description

From the Back Cover

Discover how to style and shoot delicious food photos Whether you′re an amateur taking shots for a food blog or a professional who captures culinary creations, Food Styling & Photography For Dummies shows you how to take the next step in your passion for food and photography. This attractive, informative, and fun guide gives you the inside scoop on the tools and tricks to style and create scrumptious photos. Before you say cheese — find out how to make food look appetizing and interesting for the camera, from selecting dishes and linens to adding garnishes and accents Get technical — discover all the photography equipment and know–how needed to take mouth–watering photos It′s a piece of cake — explore image composition and camera angles to use for capturing cool stuff like drips and textures And for dessert — get the scoop on what to do after you put the camera down, including saving, backing up, and editing your photos Open the book and find: Full–color examples Food styling tips and tricks How to set up your lighting to achieve the perfect look Tools and techniques specific to food photography How to get started in the food styling and photography business Info on editing and archiving photos Postproduction tools and processes Advice on creating an online and traditional print portfolio Learn to: Make food look attractive and camera–ready Use lighting and composition to get the best shot Choose the right equipment Get your food photography business off the ground IN FULL COLOR!

About the Author

Alison Parks–Whitfield is a successful technical writer and food photographer in the San Francisco Bay area. Her tasty images have been published in books, magazines, newspapers, and on packaging, as well as in many online venues.

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By PBO on 20 Dec 2012
Format: Paperback Verified Purchase
If you wanto have a good reference to start you're your cooking blog, than this book is for you. Great photos!
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Most Helpful Customer Reviews on (beta) 17 reviews
4 of 4 people found the following review helpful
Comprehensive 23 May 2012
By Paul M. Provencher - Published on
Format: Paperback Vine Customer Review of Free Product ( What's this? )
This book covers all aspects of making images of food.

It makes suggestions about camera equipment, lighting gear, reflectors, etc. It is suggested to use normal lenses and short telephoto lenses. Various lighting approaches are explored - strobes, continuous lighting (photofloods), and other approaches.

A very good suggestion is getting plates and background items to use in the photographs. By shopping at used stores you can find interesting pieces of silverware, plates and linens that will complement your work.

There is a good section about stock houses, how to approach them, what they want, prices they pay. It gives you a pretty good understanding of how you might be able to make money through these outlets.

There's a lot of good advice about how to shoot food. Tools to have handy when "styling" the food. Where and how to focus on the item before your lens.

It goes into how to handle different foods to maximize the outcome of the images - some foods wilt right away, others melt, some lose their appetite factor - tips on how to make the best of these situations.

The book tells about what you need to go on location, how to pack light so you don't take the whole studio with you...

This book pretty much covers everything you're going to want to know about shooting food. It talks about blogs, web sites, participating in online communities, and so on - a great way to get your message out there and attract new clients.

Overall I learned a bunch of new things, most of them common-sense, and useful for my future food photography!
2 of 2 people found the following review helpful
Food Styling Anyone Can Do 4 Jun 2012
By KarinS - Published on
Format: Paperback Verified Purchase
Being a recipe writer and cook it is often necessary to get some difficult shots of food. But sometimes the beans are not as green as you want them, or the potatoes are not as crispy or browned. The gravy congeals and dries on the edges under the lights. This book shows you so many ways that you can create mouth watering photos with or without the tricks employed by profeshional food stylists. Even if you do not have the space to create a small studio for the photos there is a way around it. This book is well written and easy to understand. It is a must have on the shelf if you are even thinking of taken photos of food. I recomend it to everyone and anyone. You would be amazed what the professionals use to make the photos look as good as they do. If you knew you would not want to eat it.
Food Styling and Photography For Dummies (For Dummies (Sports & Hobbies))
1 of 1 people found the following review helpful
Website photos 13 Jan 2014
By Eric Boggs - Published on
Format: Paperback Verified Purchase
This book was very informative. My pictures look better then ever. I highly recommend this book to all restaurant owners.
1 of 1 people found the following review helpful
Outstanding resource 20 Sep 2012
By Julie Neal - Published on
Format: Paperback Vine Customer Review of Free Product ( What's this? )
This resource book from the "Dummies" line of books really delivers. Food photography is a very particular and demanding genre, and requires specific skills. This book gives even amateur photographers the information they need to take pro-quality food shots. It also doesn't forget about the photographers that have more experience, giving them more advanced tips. Another score for the "Dummies" brand.
1 of 1 people found the following review helpful
An essential guide to get you creating better food images 18 May 2012
By G. Edens - Published on
Format: Paperback Verified Purchase
Food Photography For Dummies is an excellent resource covering every facet of creating great, mouth watering images of food. Alison Parks-Whitfield takes the reader step by step through every element of great food photography, equipment, lighting, preparation, styling and even the business of food photography. The essence of great food photography, just like great fashion photography, is styling, set design and careful choices: the author takes us through the entire process from studio to on-location work as well as post processing techniques.
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